12IP 4 Section ExpansionOrganizational Strategies and

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IP 4 Section Expansion
Organizational Strategies and Design
ODC870-2104C-01
Colorado Technical University
Unit 4 IP
14 Nov 2021
IP 4 Section Expansion
Hybrid Model
Integration of the hybrid model to ELClarks Photography
Business shall promote better productivity since photographers
will share digital photographs and physical art pieces in
methods that offer full customer satisfaction. In the current
environment, clients prefer digital photos for sharing on social
media and thus the technique shall promote better outcomes.
Allowing clients to get printed versions of their images shall
promote better satisfaction for those who prefer hanging art in
their homes.
Design:
Vision

Creation of a proper standard for the company is the main goal
to promote photographers with concurrent operational
techniques. Regardless of external environmental issues like the
COVID-19 pandemic, ELClarks Photography shall grow more
after it connects employees in all departments. Using software
connections shall be the basis method of submitting change in
the entire company. Dissemination of information from
management to all departments would be a productive method
of create change improvements that are directed at gaining
profitability.
Mission
The process of gaining large market share would be possible for
ELClarks Photography by offer high quality customer service
and pictures. From the mission statement, it is possible to
understand that the company analyzes all its stakeholders to
promote better services and connection to client expectations.
Creation of fulfilling relationships for all stakeholders is crucial
and possible using research and development activities. All
these methods would get structured to adhere to different goals
involved in the company’s operations.
Structure
Implementation of the sole proprietorship structure for company
was productive since Eddie Clarke, the owner, was
photographer and already knew how to provide high quality
services to clients. Access to different customer information is
an accurate method of generate better productivity since all
their expectations would get discovered. Using the owners’ vast
knowledge and great customer services, the company can
expand more by validating new operational techniques and
connecting to client demographic requirements. The existing

management can train employees to follow the company’s initial
structure that had provided it with lots of clients.
Strategy
Using Personal Network
Implementation of a personal network is crucial since it offers a
structure method of acquiring clients that are aware of the
company’s existent operations. The best method of creating
larger market share is for ELClarks to hire photographers that
have digital portfolios since these techniques shall enhance
connection to high quality pictures and a ready market.
Taking Advantage of Local Marketing
To create a better marketing process apart from social media,
the company can hold community drives whereby pictures
would get displayed for the public to view. Creation of
corporate social responsibility would be possible after the
company sells pictures to the public and uses the funds to create
community teaching sessions (Syed et al., 2019). This exercise
shall get aimed at training local persons to enter the
photography industry.
Application of New and Incoming Technologies
Integration of e-commerce shall be required to offer better
techniques of overseeing the company’s productivity since these
techniques shall validate the customer acquisition process. A
company website displaying different photographs alongside
prices and description shall be effective in ensuring potential
clients pick their desired services.
Reputation for Quality Service

Since ELClarks Photography has a positive reputation due to
Eddie the founder, it is crucial to validate the company’s growth
further by constantly following the owner’s directions. The
process of gaining larger market share would be possible after
performing research and discovering areas where clients require
changes then implementing all required changes.
Culture
ELClarks Company Culture
The company shall generate better client satisfaction by
offering photography services to events after COVID-19
restrictions get reduced. Integration of events that have many
guests shall offer better management of clients’ needs since the
areas shall create a large market share for persons that require
the company’s services. Getting photographers with a lot of
expertise shall promote increase in productivity since events
like weddings, birthday parties, and corporate events would
receive better management.
Unbiased Coverage and Accuracy of Information During Events
Implementation of ethical operations is required at the company
since it operates in effective methods that validate different
clients’ needs. All these are imperative in offering better
services for clients since a structured approach of dealing with
client information would validate all their photography
requirements (Syed et al., 2019). Ensuring full privacy of
clients’ photographs is the best method to validate their
photography needs and create larger market share for ELClarks
Photography.
Respect of Intellectual Property and Protection of Our Sources

Protection of the company from any king of legal issues is
required and that is achieved by integrating copyright factors
for every picture taken. Giving rights to the photographer,
location, date, and pictures’ owners are crucial methods of
creating better services.
Employees' and Contributors' Safety First
Protection of photographers’ health and intellectual property
rights are all crucial to validate their work sessions. This shall
be possible by sharing information about areas where cl ients
would be expected to always work and promoting full rights for
pictures that would be company property until clients pay for
them.
Open and Prejudice-Free Work Environment
The work environment ensures diversity and inclusion that are
crucial procedures of promoting better services. All these
methods would be productive in validating positive outcomes
from the company by creating a work structure which considers
input of every employee. Any cases of unethical behavior would
get managed by promoting discipline for any employees found
to engage in negative behaviors.
Compliance with Laws, Rules & Regulations
Using an internal code of ethics shall be a productive method
for the company to continue growing in profitability and social
responsibility since all employees would get provided with a
structured method of performing daily duties. It shall be
possible to validate all methods of delivering work output b
integrating quality services for all clients.
Systems
Integration of technology and use of a knowledge work system
shall increase productivity for ELClarks Photography Business
since the company shall access information from clients. This

process shall validate the research procedure and ensure
increase in positive quality based on clients’ expectations that
employees would provide.
Processes
Discovery
The process of discovery is possible since it ensures access of
the business strengths and use of appreciate inquiry. Use of
these new ways of submitting change in the company shall
validate different methods for photographers to get provided
with opportunity to take high quality images.
Dream
ELClarks Photography shall operate better in future by
performing research and development to find out areas where
clients require improvements. In these ways, it shall be possible
to validate the research process for better resource management.
Design
Involvement of employees in the company’s operations would
be the best structural method of generating change
improvements. All these methods shall validate company
development processes by promoting better access to data and a
structured method of creating profitable operations.
Destiny
Integration of productive company operations would be possible
in various stages whereby employees would get provided with
accurate performance enhancement procedures. In all these
ways, ELClarks Photography shall increase its market share and
customer satisfaction procedures.

References
Syed Ibrahim M, Hanif A, Jamal FQ, Ahsan A (2019) Towards
successful business process improvement – An extension of
change acceleration process model. PLoS ONE 14(11):
e0225669. https://doi.org/10.1371/journal.pone.0225669
Running head: MOTIVATION
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MOTIVATION
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Hello,
Unit 3 IP, worth 100pts, due 31 Oct 21 required the following:
When you reflect on the energy that it takes to complete a
Doctoral Management degree, it is important to link to your
motivation. Prepare a 600-word paper using the following
questions for reflection:
· What motivates you to place such effort into this degree?
· What is your personal vision statement?
· What does your future look like?
· What is your mission statement as a Doctor of Management?
INSTRUCTOR FEEDBACK:
Your submission (2+ pages, submitted 31 Oct 21, due 31 Oct
21) is very informative and insightful; and you are, I believe, on
a right track for success. Thank you kindly for sharing your
background and experiences. It is clear that you self-motivated,
and this is evident. You are success and whatever you touch and
that is one of the reasons you are in the doctorate program. You
are a self-starter and thank you for including your wishes and
dreams for leveraging your doctoral studies. I can also tell that
you are committed and once this COVID pandemic settles, we
may return to normal. It is healthy to question why we do
doctoral degrees, and why other avenues may or may not be
more fruitful. Let me add that a doctorate degree opens up so

many doors, from teaching, to consulting, to publishing, to
conducting studies for various organizations. You may also
engage in consulting for companies, just on the classes you take
at CTU—except at that time, it will be for money and higher
pay. Please consider continuing and eventually publishing your
dissertation and consult once you finish. Thank you for the
reflections and insight—stay the doctoral course—you won’t
regret it.
Dr. Jaime Sampayo
Grade: 100
Motivation
Organizational Strategy &
Design
OCD870-2104C-01-
Dr. Jaime Sampayo
Unit 3 IP
29 Oct 21
Motivation
The career in human resource is an interesting field of study
that deals with dealing with people and ensures that they deliver
the best to the organization. As a human resource professional,
the field is dynamic where the changes of employees and skills
needed changes continuously and require a better approach to
make sure that they deliver the best (Klopova et al., 2018). I am
enthusiastic about the career and that is what motivates me to

further my education and venture into the Doctoral Management
degree. I chose further education as one of the approaches that I
would use in advancing my profession. The human resource
career is about collaborating with people, and I needed further
education to understand better on ways of managing and
collaborating harmoniously with people in the workplace and
ensure that I support them also grow their skills through
training be developing a training plan that would facilitate their
career growth and development.
I have a vision that I would emerge the best human resource
manager in the workplace both locally and internationally and I
learned that the only way I would achieve the kind of
recognition is improving my knowledge and skills in
management that makes it possible to have the best approaches
of handling employees. “My vision is to be an industrious,
transformative and progressive human resource leader and to be
recognized within my industry both locally and internationally.”
The vision is one of the key pillars that has motivates me to put
that such effort in joining the Doctoral degree in management
that require more time and resources to achieve. The passion
that I have of having a successful organization that is attributed
to the productivity of the human resource is what I aspire to
achieve. I had to encounter the challenges that come with
workplace conflicts and failure to have immediate response to
resolving the conflicts and getting the opportunity to further my
education would be a chance to increase my knowledge on ways
of managing conflicts and preventing them and create a
productive working environment (Klopova et al., 2018). I had a
goal of giving the employees that I manage an opportunity to
work on areas that they are enthusiastic about and within their
job descriptions and there were gaps that I realized and needed
more knowledge and skills to be able to support them grow. The
opportunity in furthering education is a professional growth that
would influence my transformational management skills that
ensure that I support the employees and aspiring leaders to also
get to build their leadership skills.

My mission statement as a Doctor of Management “My mission
is to gain better knowledge and skills that would contribute to
my provision of human resource management policies, programs
and services that result to the attainment of employees’ career
growth and achieving the needs of the organization.” The
mission is the pillar that ensures that I have a plan to every
stage of the learning process and take the necessary steps of
making sure that I gain the knowledge and skills from the
Doctoral program. Having a mission statement in place guides
me to take the education program with more seriousness
knowing that I need to achieve specific issues that w ould be of
value to the employees and the organization (Klopova et al.,
2018). I am enthusiastic more about the employees benefiting
from my professional growth because they are the pillars of an
organization success and motivating them would be of value to
them and the organization also. Doctoral degree would be the
foundation that would build my creativity and innovative skills
that would contribute to my uniqueness in handling workplace
tasks and emerge successful by delivering quality services that
benefit employees and organization.
References
Klopova, O., Komyshova, L., & Simonova, M. (2018).
Professional development in the field of human resource
management of heads and specialists of the innovative
organizations. Problems And Perspectives in
Management, 16(1), 214-223.
https://doi.org/10.21511/ppm.16(1).2018.21
Running head: ELCLARKS PHOTOGRAPHY BUSINESS
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ELCLARKS PHOTOGRAPHY BUSINESS
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Hello,
Unit 2 IP, worth 100pts, due 13 Oct 21 required the following:
This paper of 15 pages is an organization assessment (12-point
font, double spaced, and 1-inch margin). The purpose is to
assess the organization's design elements by leveraging an
organizational design (OD) model. Your research here will be
the foundation for Paper 2 or the suggested changes for the
organization design to improve organization effectiveness. Your
paper should contain the following sections:
· Abstract
· Introduction to the Organization (current state)
· Proposed Assessment Areas
· Model
· Discussion Sections of Organization Design (mission, vision,
structure, strategy, processes, systems, culture, etc.)
· Next Steps for Paper 2
· Conclusion
Your submission (17 pages, submitted 13 Oct 21, due 13 Oct
21) included the essential outline and elements of the
assignment task. You covered each of the areas and you have a
solid topic—a place where you can evaluate change and the
change process. The place selected (ELClarks Photography
Business) will provide you an excellent laboratory to implement
change. In your submission, you covered each of the outlined
portions, so thank you for the outlined submission and paper,
which covered the exact process. You covered each of these:
Abstract, Introduction to the Organization (current state),
Proposed Assessment Areas, Model, Discussion Sections of
Organization Design (mission, vision, structure, strategy,
processes, systems, culture, etc.—these should be expanded
later for the next paper), Next Steps for Paper 2, and
Conclusion. Thank you for including and explaining a section
on the model to be used for the change process (Hybrid Model

and Appreciative Inquiry). These sections will include the
models you will be using to implement the change process and a
detailed analysis of how the models apply to the organization
area(s) of assessment. This section will include additional
references on the literature related to the models mentioned
(Hybrid Model and Appreciative Inquiry).
With regard to the mechanics, context, grammar, and sentence
formatting (plus paragraph context flow), the paper was solid in
the areas of grammar, punctuation, capitalization, and paragraph
structure. For doctoral academic evidence-based writing, each
paragraph should be 3 to 5 sentences with at least 2 different
references per paragraph. Please see my comments within the
text of the submission and attached. There are comments in the
margins and within the text. Thank you for the in-text citations.
I made some comments on formatting, spacing (double space
throughout without automatic spacing within and between
paragraphs) between paragraphs and comments on grammar and
context, plus where to include citations (i.e., with statements of
facts). If you have a statement of fact, there should be a
citation, which matches to one of the references. Please see my
comments on citations within text. Overall, this work was well
done and please continue to research and write, particularly in
the areas of the models—Hybrid Model and Appreciative
Inquiry—and Discussion Sections. Thank you for the in-text
citations and references.
Dr. Jaime Sampayo
Grade: 95
ELClarks Photography Business Comment by Jaime
Sampayo: Solid format.

Organizational Strategy &
Design
OCD870-2104C-01-
Dr. Jaime Sampayo
Unit 2 IP
12 Oct 21
ELClarks Photography Business
Abstract
The paper discusses about the assessment of the ELClarks
Photography Business based on various elements that include
the its mission, vision, strategy, systems, processes, model,
structure, and culture. These aspects are discussed in detail to
understand the company’s position of the company currently in
the photography industry and the challenges that it encounters.
Based on the assessment, several issues were highlighted that
include having a good mission and vision statements that are
aligned with overall company direction, to see what needs
improvement. have limited errors and misalignment and need
the company consider improving. The strategies that ELClarks
Photography Business has implemented include developing a
good reputation and relying on the local processes that include
network that works effectively through networking, evaluating
recommendations, and overseeing referrals. The issues that
needed to be addressed include having in place the customer
relationship management system including considering customer
service,. that ensure that the photography business have a close
communication to understand the needs of the customer to
deliver quality services. The model that is best is hybrid that
incorporates recent technology and the usual art of books and
wall.

Introduction to ELClarks Photography Business (Current State)
ELClarks Photography is a well-known San Antonio, Texas,
wedding photographer company. For this photographer, building
a strong relationship with each couple is as important as
creating a collection of creative photographs that reflect their
lovely and exotic connections. With a focus on preserving
priceless moments by capturing the true essence of their
recognized celebration, this photographer serves the well -known
San Antonio area and major surrounding places. Proprietor
Eddie Clark is a well-known photographer in the field who is
also the proud owner of this company. Having successfully
created this business in 2009, Eddie Clark has had the distinct
luxury of working with devoted couples and capturing priceless
moments in time. It is a knowledge of photography and catching
every crucial moment as it happens under Eddie Clark's
leadership. Whenever couples visit the ELClarks Photography
Business, they always find a large choice of wedding services
and packages to choose from. Comment by Jaime Sampayo:
Citation needed here from their website or database.
Many organizations have lay off employees or reduced the
number of employees they have because to the Covid-19
pandemic. Some businesses have even closed their doors
permanently because of the reduced number of employees.
Several suppliers have halted production, galleries have closed,
and countless photographers have lost their jobs as a result.
ELClarks Photography Business has also faced the same
challenges in terms of decline in business activities forcing
them lay off some of the staff and photographers to ensure that
the business is operational by meeting the overhead costs. The
decline in revenue during the pandemic in ELClarks
Photography Business is caused by the fact that people have lost
jobs and business activities that generate revenue and during

this pandemic period and their focus is to meet their basic needs
(Navarro et al., 2020). In addition, events being cancelled or
postponed has had a knock-on effect on the photographic sector
as well and this is what has hit ELClarks Photography Business.
Several changes have been spurred by the COVID-19 epidemic
in the photography industry, and ELClarks Photography
Business will have to identify their own insecurities and
inefficiencies to go forward and earn income in the future.
There is good news for the ELClarks Photography Business and
the photography professionals because the economy is
improving after the increasing vaccination exercise that is likely
to open the economy and opportunities and reduce the COVID-
19 restrictions. Through spreading awareness, documenting
experiences, and disseminating guidelines, the media has served
as an important communication tool during the pandemic.
ELClarks Photography Business was forced to have Diverse
photographers that have created bodies of work that explore
what it is like to live in a lockdown situation, experiment with
the technique, and even create new business prospects for
themselves. ELClarks Photography Business during the
pandemic period have decided to focus on outdoor events that
are preferred in the approach of avoiding the pandemic spread
that is mostly high in unventilated locations, but the outdoor
ones have high ventilation that promote the prevention of the
COVID-19 pandemic. The new COVID-19 pandemic has had a
considerable influence on the economy, and it will take some
time for ELClarks Photography Business to fully recover from
the repercussions. The photography industry, among others, has
been impacted, and the already dwindling camera market has
photographers all over the world suffering in this time of
uncertainty. It is safe to forecast that the photography industry
will have a long path to recovery, but only if sensible and
planned movements are made. ELClarks Photography Business
needs to consider diversifying and consider e-commerce and
online marketing to reach to more customers at this challenging
period where people are deciding to remain within their

homesteads (McKay, 2018). ELClarks Photography Business
has planned to venture in various events and activities that has
not been doing in the past and consider it as an important source
of income during the period where people are facing financial
challenges and consider photography as a secondary or
luxurious need. Comment by Jaime Sampayo: A new
normal.
Hybrid Model Comment by Jaime Sampayo: Great model,
continue to expand on this for the next paper.
The hybrid model is an emerging business concept for the
modern world. Photographers let their clients buy digital
packages and/or items. Many photographers offer a digital
version of the photographs that have been purchased as wall art
or in a book. This is a win for both sides, as you can run a
thriving business, supply heirlooms, and the client gets digitals
for social media & their phones. The business model ensures
that the ELClarks Photography Business makes double profits
during wedding events where their clients can keep both in the
wall art and books and have copies in their digital devices
(McKay, 2018). The kind of hybrid technique play a key role
since the society is changing and there is an introduction of
much digital photography that is needed and there are people
that still value the traditional technique in terms of book art and
wall art. There are those that needed the digital pictures and
clips that are posted on the social media platforms for social
interactions. Comment by Jaime Sampayo: Citation needed
here.
Design Comment by Jaime Sampayo: Here will want to
include the current hierarchy chart for the company.
Vision
Effective strategic leaders like Howard Schultz have a wide
range of skills and qualities that set them apart from ineffective
strategic leaders. You must be able to motivate staff to put in
extra effort to help your company operate better. ELClarks
Photography Business has done a significant contribution
towards motivating the photographers to deliver but there are

still gaps in terms providing the employees with their needs to
deliver in a better way (Edwards, 2021). ELClarks Photography
Business lacks the strategic leaders that are effective and able
to persuade their people especially the photographers to set
extraordinary goals and work towards those goals to drive the
firm ahead. The challenge of leadership was evident during the
onset of the COVID-19 where Poor strategic leaders, on the
other hand, find it difficult to unite their workforce and drive it
in a constructive direction.
The challenge resulted to a forced laying off the staff due to the
pandemic that came unexpectedly showing that there was no
proper planning for future risks and a slow response to the risks
because they would have diversified to avoid laying off staff at
a challenging time. When it comes to motivating employees, a
company's vision is one of the most effective tools accessible to
management. The vision of a company is a statement of what
the company aspires to be in the future. Visions that have been
carefully crafted express the objectives of a company. The goal
of ELClarks Photography Business is to offer superb service,
unique photographs and heirloom quality products at an
affordable price make all the world's information easily
searchable and usable (Edwards, 2021). The vision of ELClarks
Photography Business is to capture your best moments. The
vision and the mission of ELClarks Photography Business are
well structured and highlight the determination and the strategy
towards achieving a large market share. The ELClarks
Photography Business has become a Texas known photography
business that puts the interest of the customers high by making
sure that they use the best quality cameras that deliver the best
outcome. The challenge that is there in the developed vision is
the fact that it has failed to illustrate the best way to be
followed by the employees to deliver the promised quality.
Regarding ELClarks Photography Business objective, the
company highlights the issue of affordability as an important
approach in attracting more customers and it worked
significantly during the COVID-19 pandemic where people have

lost their income and found that the company prices are
favorable. It is a succinct yet impactful phrase that highlights
numerous goals that are vital to ELClarks Photography
Business, such as providing excellent customer service and
setting ambitious standards for both its people and its services.
People, services, Place, Price, and Promotion are at the center
of our photography business strategy known as the Plan to Win,
which guides our operations within Texas. For this reason, we
are dedicated to always improving the client experience. Every
member of the organization must be inspired by this statement's
vision before it can be effective. As a result of establishing such
broad objectives, it is possible that front-line and operational
staff may not be able to relate to or connect with the goals, and
thus will get disengaged. There is a communication gap between
the executive management and the staff in ELClarks
Photography Business that makes it challenging to effectively
translate and implement the high-level goals into practical tasks
and this makes the company to get much competition from other
upcoming photography companies (Edwards, 2021). There is the
need to create a seamless communication that would motivate
the employees to deliver quality services. Management must, of
course, be willing to walk the talk.
Based on the assessment of the ELClarks Photography Business
indicated that there was a challenge in the process for the chief
executives in producing a compelling vision. There is a believe
that an intense sense of vision for a company like ELClarks
Photography Business is the most significant feature that good
strategic leaders are expected to have but it was lacking for
ELClarks Photography Business. The ELClarks Photography
Business executive admitted they had major misgivings about
their own capacity to produce a vision. It is no surprise that a
large number of businesses lack formal vision statements
(Edwards, 2021). Despite ELClarks Photography Business
having a clear goal, many companies find that their staff is
unwilling to accept and work toward that vision. Therefore,
having a well-formulated vision that is embraced by staff can

provide a company an edge over its competitors.
Mission
“Our mission is to provide superb unique mix of photography
service, photographs that you'll appreciate as well as a
pleasurable time in front of the camera at an affordable price.”
If an organization is to succeed, it needs the support of
important stakeholders including employees, owners, suppliers,
and customers. ELClarks Photography Business has considered
the highlighted needs where customers feel that their
contribution to the success of the company is appreciated
through good services in terms of pictures. The mission
statement is developed to engage stakeholders, and this will
make them understand why they should support the organization
and what significant role or purpose the organization serves in
society. Comment by Jaime Sampayo: Citation needed here.
ELClarks Photography Business has complied to the regulatory
requirements to operate in the market and that include having
the license and this is what makes the business highlights that it
operates legally (Edwards, 2021). Through numerous strategic
initiatives, the company continues to fulfill its objective,
including the provision of its good customer and photography
services to the clients those books for services online. We stand
stronger together than we are apart, as Aesop famously said
thousands of years ago. In this approach, the relationship
between vision and mission can be better understood. If the
vision and mission of the organization are fragmented by
focusing on multiple domains, executives are asking for
difficulties. The mission and vision stateme nts for ELClarks
Photography Business is well structured and they relate, and
this is what has kept the company operations and successful for
a prolonged period (Edwards, 2021). There is the need for
ELClarks Photography Business to consider in future sharing a
vision and mission statements that highlights the processes that
are followed to meet the goals that they indicate to focus on.
Structure
Most aspiring photographers work as individual proprietors.

When you start a photography business, you are forming an
entity under the laws of the United States. So, even though you
are the single shareholder and owner, your company and you are
separate entities. ELClarks Photography Business is a sole
proprietor business under the ownership of Eddie Clark that was
determined in developing memories for his couple of customers.
Eddie was determined in targeting couple as his main customers
since the onset of its business in 2009. The ELClarks
Photography Business by Eddie started as one person business
since he was an excellent photographer and decided to involve
other photographers and staff with the intention of serving more
clients that he himself cannot handle. Eddie is a sole owner of
the business and is the one that takes the benefits that is
generated from the business and losses when encountered
especially during this period of the pandemic where events are
cancelled. Eddie has established a strong management that has
contributed to the success of the ELClarks Photography
Business in Texas, and its strong competitive advantage is
contributed by the fact that Eddie is a professional photographer
and understands the quality of services that his clients need.
ELClarks Photography Business has a solid foundation and
structure where Eddie had already developed a strong customer
base and had a strong vision and passion for the success of the
company. Eddie was the manager and considered hiring other
management team to ensure that they serve a bigger market
share.
Strategy
Using Personal Network
Nobody wants to be that obnoxious marketer who is continually
trying to sell their products or services to people they know.
Photographers who are afraid to work with people they have
grown to trust may go too far the other way and never use their
skills. Eddie in ELClarks Photography Business has succeed in
building a personal network that ensured that he worked with
other photographers to have a successful photography business
in the market. Eddie’s personal network is the most valuable

resource that made him make the decision to start out the
business in the photography industry (Trevor & Varcoe, 2018).
ELClarks Photography Business made a considerable progress
because Eddie understood the market so well and implemented
the local network strategy where he understood his previous
customers that led to more referrals that are contributed by the
quality work that he delivered to the clients. There is always a
demand for the photography services and that is the reason
during weddings or event photography, the photographers need
to display their talent and good services that result to the word-
of-mouth promotion. Eddie succeeded in using the strategy but
became a challenge during the COVID-19 pandemic when
wedding events were cancelled.
Taking Advantage of Local Marketing
These days, social media comes up automatically whenever the
word "marketing" is spoken and ELClarks Photography
Business has succeeded to adopt the strategy in its operations,
and it has intensified during the pandemic where people have
postponed their weeding claiming that they lack the funds to
finance it. Although social media is critical, it should be
considered just as an afterthought when developing a marketing
strategy to succeed in the photography business. ELClarks
Photography Business considered first the neighborhood during
marketing planning to make sure that they develop a positive
reputation about the company (Trevor & Varcoe, 2018).
Involving the neighborhood is a way of promoting the
photography business and ELClarks Photography Business has
tried to achieve that but there is a gap of giving back to the
community that would have promoted a compelling reputation
through corporate social responsibility.
Application of New and Incoming Technologies Comment by
Jaime Sampayo: Yes, most applicable.
The state of technology is always evolving. It is critical to
investigate new prospects, assess the potential financial rewards
for your company, and produce innovative ways to put those
that look promising into action. ELClarks Photography Business

should consider adopting the strategy in entirety because the
company has not been consistent in adoption of recent
technology and at times does not put the effort required for the
technology to succeed (Trevor & Varcoe, 2018). ELClarks
Photography Business believes that they should not waste their
time or money on something that will not save time or money
overall. There is a challenge to evaluate the value that
technology brings to business. The internet is critical in today's
world. ELClarks Photography Business has implemented the use
of the social media for business operations but there was a gap
that was filled during the Covid-19 pandemic where most of its
operations was conducted online on reaching to most potential
couple clients. There was much effort and resources that are
needed to adopt the seamless and effective technology for
ELClarks Photography Business, and this is what poses a
challenge in the implementation of technology. E-commerce is
what ELClarks Photography Business should put more resources
on and leverage the social media platforms by developing a
more reputable brand that can be followed and allow people to
book sessions through the company website (Trevor & Varcoe,
2018). ELClarks Photography Business should consider hiring a
social media marketi ng team that would make sure that the
brand is marketed beyond San Antonio, Texas to achieve a
bigger market share.
Reputation for Quality Service
Eddie Clark need to include last name is a hardworking and
skilled photographer that initiated the ELClarks Photography
Business and has built his reputation in serving the community
within San Antonio and is well-known for his quality services.
The development of a positive reputation on the photography
services has made it possible for ELClarks Photography
Business to succeed in the market since the customers already
understand the excellent work that he does. The development of
the company has a good foundation that Eddie Clark has created
and there is a belief that the team and staff that he would work
with him would learn the best skills and determination that he

has in the field of photography (Trevor & Varcoe, 2018). The
reputation is an important promotional tool that led to the
success of ELClarks Photography Business in San Antonio,
Texas.
Culture
ELClarks Company Culture
San Antonio and its neighboring areas are the focus of our work
as an established wedding photography company. Clients may
expect us to provide them with a high-quality album of pictures
that is both dependable and competitive. Most of the events we
cover are weddings. When it comes to covering events, we
always look for fresh perspectives so that we can provide our
clients with a well-rounded and unique product.
Unbiased coverage and accuracy of information during events
Wedding photographers at ELClarks photography are bound by
an ethical code that forbids them from allowing governments,
political parties, or any other entity with ideological, financial,
or partisan interests to influence their work. As a result, when
disseminating our services, we strive for the greatest levels of
information accuracy, timeliness, and objectivity. ELClarks
expects its photographers and contributors to uphold the highest
standards of ethical conduct. The National Press Photographers
Association (NPPA) has issued the following code of ethics, and
we expect its members to adhere to it (Navarro et al., 2020).
ELClarks photography during photographing or recording
clients are thorough and give the customers an opportunity to
give a description of the kind of services they need. The
ELClarks photography demonstrated the utmost ethical values
where they protect the client information and pictures and
avoids issues of discrimination stereotypes when offering
services. Understand and prevent presenting one's own
prejudices in the work of others by recognizing and working to
avoid this. Comment by Jaime Sampayo: Citation needed
here.
There is a challenge of ELClarks photography in serving a
wider population at this point because they still have a limited

staff and has not focused on a global market (Trevor & Varcoe,
2018). ELClarks photography under Eddie’s leadership has
highlighted a tremendous growth in terms of handling events in
a more professional way since he has the experience as a
photographer and must adhere to the customer preferences and
needs. ELClarks photography management ensures that pictures
and shots taken in a wedding event is not altered in any way
while being photographed. Photographic photographs should be
edited by ELClarks photography professionals so that their
substance and context are not corrupted.
Respect of intellectual property and protection of our sources
Every day, we face copyright questions and/or constraints as
ELClarks photography company because our product is original
creative work created by our team members. It is critical to us
that intellectual property rights are safeguarded at all costs
(McKay, 2018). All our images have proper attribution given to
them. We also provide accurate information about the places
where they were taken.
Employees' and contributors' safety first
All legal rules for workplace safety are, of course, followed by
ELClarks. The ELClarks photography staff is known to always
put their own safety first and to avoid taking unwarranted risks
while working for ELClarks. ELClarks makes safety gear
available to his photographers when and when it is needed.
During this COVID-19 pandemic is where Eddie trained the
staff and educated them about the preventive approaches to
minimize the spread of the pandemic and protect the employees
and clients during wedding photo shoots (McKay, 2018). The
ELClarks photography provided all the protective gear that
included the masks, sanitizers and currently ensuring staff are
vaccinated. If the photographers have any concerns regarding
the safety of an assignment, they anticipate and encouraged to
speak with their supervisors (Navarro et al., 2020). Any
assignment that poses a safety risk should be avoided at all
costs, even covering an event if safety concerns prevent you
from doing so. This is completely appropriate and will not

result in any criticism or fines. A photographer's assignment can
be canceled by ELClarks editorial management against his or
her will if it considers the photographer's own evaluation of the
risk to be overly positive. a culture of openness and tolerance in
the workplace is promoted.
Open and prejudice-free work environment
ELClarks, a well-known wedding photography business,
collaborates with clients from all over Texas, regardless of
ethnicity, culture, or religion. Staff at ELClarks is open-minded
and non-judgmental while dealing with international clients,
suppliers, and staff. That is why the firm place significant
importance on ensuring that everyone has access to equitable
employment opportunities (McKay, 2018). ELClarks
Photography do not tolerate any form of harassment or
discrimination against our employees and will discipline anyone
who brings this to our attention. Even though the company must
adhere to a strict code of ethics as a wedding photography
company, we strive to maintain an open working environment
that encourages innovation and current ideas. Innovative
suggestions from our team members and contributors are
welcomed and considered. Because we believe in the
professional talent and creative intellect of our workers and
contributors, we encourage constructive criticism and solution-
oriented recommendations.
Compliance with laws, rules & regulations
The leadership of ELClarks Photography is committed to
protecting the privacy of our employees' personal data. All data
provided by our workers, contributors, and customers will only
be used in accordance with the stated purposes for which they
were gathered, and no other information will be made available
to third parties unless forced to do so by law or regulation
(Semar Bitah & Boukhalfa, 2020). The firm expects their staff
and contributors to utilize company assets only for the benefit
of ELClarks, in accordance with the law, and in accordance with
the ethical standards of photography.
Systems

ELClarks Photography Business has limited systems in place in
managing the business operations and the one which is active is
the knowledge work system (KWS). ELClarks Photography
Business have the KWS system in place in order If to encourage
knowledge production while also making sure it is properly
integrated into the business, and this is where Eddie
collaborates with the photographers in sharing skills and ideas
to make the company great and productive in-service delivery
(Semar Bitah & Boukhalfa, 2020). Graphics, analytical,
communications and document management tools are provided
to knowledge workers and in this case the photographers to aid
in the creation and propagation of new knowledge. The gained
knowledge and skills help the photographers produce new
angles of taking pictures that works best on the interest of the
ELClarks Photography Business. Access to external databases is
critical in a knowledge work system. Knowledge work systems
should also have an intuitive user interface to make it si mple
for users to find the information they need. ELClarks
Photography Business need to educate and train the
photographers to ensure that their skills match with the market
needs and ensure that they share knowledge and skills to make
the whole team successful in delivering quality services to
clients.
Processes Comment by Jaime Sampayo: These sections are
great, especially to expand for future paper versions.
Appreciative Inquiry is a solid process and focuses on the
positive that has worked.
ELClarks Photography uses Appreciative Inquiry (AI) to help
the company move toward a shared vision for the future by
engaging others in strategic innovation. ELClark Photography
uses AI to understand best practices, develop strategic plans,
shift culture, and create forward momentum on large-scale
initiatives (Navarro et al., 2020). The AI process will follow
four distinct phases (processes) called the 4-D Cycle:
Comment by Jaime Sampayo: Please continue to expand on
this AI model—as this will make your paper super strong.

Discovery
The company's participants explore “the best of what is,”
identifying the organization’s strengths, best practices, and
sources of excellence, vitality, and peak performance (Navarro
et al., 2020). The company's employees especially the
photographers try to find examples of when the company has
been at its best around innovation, and then identify the
common factors in these stories.
Dream
Here, the ELClarks’s participants envision a future they really
want that is a future where the organization is fully engaged and
successful around its core purpose and strategic objectives.
They invest time in thinking about what a truly innovative
organization would look like. How the leaders, resources,
behaviors, the physical space, organizational processes, etc.,
would change. They work to create a vision of the future that is
invigorating and inspiring, something they genuinely want.
Design
Once the vision for the future is clear, the next phase will
require the company's employees to Design the future. In
design, the company's participants leverage the best of what is
and their visions for the future to design high-impact strategies
that move the organization creatively and decisively in the right
direction (Navarro et al., 2020). They determine what steps are
needed today, to reach their vision, In the design phase, the
employees get as strategic and tactical as possible, creating
models and prototypes of different elements of the future,
mapping steps, identifying required resources, and engaging the
support of others.
Destiny (sometimes also called Deploy)
Here, the firm's participants put the strategies into action,
revising, as necessary. The employees work hard to make the
vision a reality in making the ELClarks Photography Business
the best photography company in Texas and globally (Navarro
et al., 2020).
Next Steps (Paper 2)

ELClarks Photography Business needs some changes especially
on the target population that it serves, and this is to consider
diversification to include other events in the photography
services in addition to the wedding events. The photography
business should also consider having the customer relationship
management system in place to increase interactions and
communications that increase its competitive advantage. The
leadership of ELClarks Photography Business is needed to
consider collaborating with the junior photographers to deliver
quality and incorporate modern technology and innovation to
the company. Structures, vision, mission, and strategy is
streamlined by having good leadership that believes in
teamwork and cooperation. Comment by Jaime Sampayo:
Good next steps which can incorporate AI.
Conclusion
ELClarks Photography Business has demonstrated a huge
progress and success in the way it manages its work and deliver
quality services to clients. The photography business is
professionally managed under the leadership of Eddie that has
the experience in the photography industry for years and had
already developed a good network of customers through the
superior quality pictures that the clients were receiving and
were recommending his services in weddings. There are various
strategies that were adopted and worked for ELClarks
Photography Business, and this include the taking the advantage
of the local market and the application of the modern
technology that the company considered leveraging the social
media for promotion and reaching out to more potential
customers. There are gaps that are experienced in the ELClarks
Photography Business, and this include lack of customer
relationship management (CRM) and this needs to be filled to
retain customers and reach more potential ones.

References
Edwards, J. (2021). Vision, Mission, and Goals. Opentextbc.ca.
Retrieved 11 October 2021, from
https://opentextbc.ca/strategicmanagement/chapter/vision-
mission-and-goals/.
McKay, H. (2018). The 4 Business Models for Photographers.
Medium. Retrieved 11 October 2021, from
https://medium.com/@mckaysphoto/the-4-business-models-for-
photographers-c28840c397ea.
Navarro, A., Sancho, M., & Garrido, J. (2020). Business process
management systems in port processes: a systematic literature
review. International Journal of Agile Systems and
Management, 13(3), 258.
https://doi.org/10.1504/ijasm.2020.109245
Semar Bitah, K., & Boukhalfa, K. (2020). Knowledge
Management Based Approach for Inter-organizational
Collaborative Processes Modelling. International Journal of
Business Information Systems, 1(1), 1.
https://doi.org/10.1504/ijbis.2020.10024381
Trevor, J., & Varcoe, B. (2018). A Simple Way to Test Your
Company’s Strategic Alignment. Harvard Business Review.
Retrieved 11 October 2021, from https://hbr.org/2016/05/a-
simple-way-to-test-your-companys-strategic-alignment.
Running Head: THEORY

1
THEORY
2
Hello,
Unit 1 IP, worth 100pts due 29 Sep 21, required the followi ng:
Reading tasks:
· Suddaby, R., Hardy, C., & Huy, Q. (2011). Where are the new
theories of organization? Academy Of Management
Review, 36(2), 236–246. doi:10.5465/AMR.2011.59330875.
· Shepherd, D. A., & Sutcliffe, K. M. (2011). Inductive top-
down theorizing: A source of new theories of
organization. Academy Of Management Review, 36(2), 361–
380. doi:10.5465/AMR.2011.59330952. Business Sources
Complete
· Pryor, M., Humphreys, J. H., Oyler, J., Taneja, S., & Toombs,
L. A. (2011). The legitimacy and efficacy of current
organizational theory: An analysis. International Journal of
Management, 28(4), 209–228. ABI Inform
· Stead, B. (1972). Berlo's communication process model as
applied to the behavioral theories of Maslow, Herzberg, and
McGregor. Academy of Management Journal, 15(3), 389–394.
doi:10.2307/254868. Business Source Complete
For access to the CTU library, use the LIBRARY or
the Doctoral Library.
Leverage the above references to answer the following
questions:
· How does organizational theory relate to the real world?
· What are the implications of organizational theory for change
managers?
· What are the implications of organizational theory for
employees?
· How are public organizations different than private
organizations?

Your submission (5 pages, submitted 29 Sep 21, due 29 Sep 21),
included a narrative for the IP. You included the concept of
organizational theory to describe workplace applicability. You
further included examples including that of organizational
change managers, employee, and public versus private
employees (and organizations). You also mentioned in theory
workplace perspectives linked directly to leadership action and
change management overall.
Practically, and as we know from the readings and literature,
there is no “one-size-fits-all” model for all change interventions
or even large-scale change options. On a side note, and in the
interest of organizational theory and change, we are all inter -
connected, and COVID 19 has shown the world that connection.
It has affected jobs, profits, organizational structures,
workflows, employee motivation, leader/manager participation,
and a host of other organizational functions and ways of doing
things. In essence, it has affected many organizational cultures.
Change managers are now tasked to put the pieces back together
in organizations, taking into consideration both internal and
external factors (COVID 19 was external, and it affected
internal factors such as employees, tasks, leadership, policies,
teleworking policy, and several HR functions). What will likely
change the most is how employees react and how they will want
to be treated in the future—safety and valuing their inputs (you
mentioned both) and presence in the workplace. One of the most
likely changes are how employee are treated through
teleworking. This now changes the work landscape and how we
go forward likely teleworking—the new norm for those jobs
which allow it.
Thank you for the submission, in-text citations, references,
outlining of the paper, and narrative. I noted various formatting
issues throughout the paper—it needs some minor revision.
There were numerous citation issues throughout, mostly from
which reference the writing came from. Also please check
headings, citations, references, and paragraph structure for

future IPs, as they will be longer and more related to the
literature. Please see my comments within the attached
document in the margins and within text (track changes)—I
made some recommended edits throughout but these need to be
found/corrected with a review before submission. Also
recommend looking at APA 7th for formatting [headings] and
spacing issues. As a recommendation, most papers would have
each paragraph containing 3-5 sentences per paragraph, with at
least 2 different citations per paragraph; also if the first
paragraph is cited [should be for a statement of fact, then
everything that follows is from that citation, unless there is a
new citation/reference]—academically, and in the dissertation
process mode, hope this helps with future submissions. Thanks
again for the submission.
Dr. Jaime Sampayo
Grade: 92
Organizational Theory Comment by Jaime Sampayo: Solid
format.
Ivette Clark
Dr. Jaime Sampayo
Organizational Strategy & Design
OCD870-01-2104C
28 Sep 21
An organization is one that is defined as an assembly of

individuals who work together on order to achieve an objective
that is common via division of labor. In addition, organizations
provide means of utilizing personal strengths in a group with an
aim of achieving more than what can get accomplished by the
efforts that are aggregate of members of a group functioning
individually. The bBusiness organizations are created mainly to
deliver services or goods to the consumers in a manner that they
can realize a profit after the transaction is completed. As time
goes, economists, business analysts as well as academic
researchers have ended up adopting various theories that aim at
explaining that business organizations dynamics, that is
inclusive of the ways in which organizations end up making
decisions, distributing power as well as control, resolving
conflicts in addition to resisting or promoting institutional
change (Pryor, et.al, 2011). Comment by Jaime Sampayo:
Citation needed for factual statement. Comment by Jaime
Sampayo: Spacing between paragraphs should be double spacing
without automatic spacing.
The studies of organizational theory provide a focus that is
interdisciplinary on the social organization’s effects on the
attitudes and behavior of people in the organization, the
individual characteristics effects as well as action on an
organization and success, survival as well as performance of an
organization. Fourth focus is on the environment’s mutual
effects, inclusive of task and resource, cultural and political
environments on the institutions and vice versa. Fifth is
concerns with the methodology in addition to epistemology that
are responsible for undergirding research on every single topic.
Comment by Jaime Sampayo: Citation needed.
Among the different organizational theories that are considered
to have been researched, the theory of open systems has
emerged to be the one that is known extensively, however, the
rest also have their own proponents. Several researchers
focusing on organizational theory tend to propound a blending
of theories with the argument that a business will end up
embracing varying organizational strategies to react to changes

within its structural design, experiences as well as competitive
situations. Comment by Jaime Sampayo: Citations needed
for this paragraph.
Organizational theory gets to study organizations mainly to
identify the methods they use to solve their problems as well as
the way they maximize productivity as well as efficiency. It is
used in defining the applications as well as value of
organizational theory from a point of view of the business.
Application of organizational theory in an appropriate manner
can have various benefits for the society in addition to the
organization. Developments within the firm may help in
boosting economic potential within a society as well as help in
generating the essential tools to facilitate its system that is
capitalistic. Comment by Jaime Sampayo: Need to know
where these ideas came from. Comment by Jaime Sampayo:
Citation needed.
Immediately an institution identifies an expansion window, it
starts to develop, hence changing the economic equilibrium
through ensuring it catapults itself forward. This expansion ends
up inducing changes within the infrastructure of the
organization as well as within its competitors in addition to the
economy in general. This is because, while most organizations
make efforts to have themselves integrated into societies that
are capitalistic, they end up initiating an effect that is r ipple in
between additional competing organizations in addition to
economic pressure that is already in existence (Suddaby, et.al,
2011). Comment by Jaime Sampayo: Is all this from one
source or different sources; need to clarify.
Through the expansion window, the firm can develop through
the production of additional products which results into
alterations within the economic equilibrium, via catapulting
itself towards a production environment that is new. These
changes affect the company and the entire economy. Different
companies end up observing these developments that are
innovative and have them efficiently recreated. In addition, the
essence of organization theory is to identify structures and

sequences used by businesses in meeting the expectations of
their stakeholders. Afterwards, the theory makes use of these
same trends in formulating theories that are normative on how
companies end up functioning at their best. Due to this, it is
possible to note that organizational theory is utilized to learn
the ways that are most suitable in running a company or identify
companies that tend to be managed in such a manner that they
have high probabilities of becoming successful. Comment by
Jaime Sampayo: What are the sources from which this
information comes from; is it one source or different
references? Need to annotate and clarify.
For instance, an example on how development within theory of
an organization enhances efficiency is within the factory
production. Henry Ford got to create the assembly line, an
organization system enabling efficiency which drove the United
States as well as Ford economy forward. The factory
production concept is known for amplifying production in
general and enabled the company to have labor division to begin
with. In addition, it had the workforce facets centralized and
started having the trade as well as production rules defined
which later resulted into specialization. Henry Ford was able to
implement designs that are innovative through having the
factory production modified alongside creation of the assembly
line, which to date is still utilized within most factories in the
contemporary society. These developments ease the process for
a firm to produce, hence making the companies that are
incentive to aggregate as well as use methods that are more
efficient to run their businesses.
Implication for change managers
The organizational theory is also capable of helping a firm to
identify the corporate practice that is malicious then utilize
them in highlighting future measures that are precautionary. An
environment that is static is capable of rapidly antiquating a
company. Therefore, the issue of change is constant and a
requirement that is essential for institutions bro remain
competitive as well as survive within this global economy that

is volatile. The organizational theory for change managers may
help them in streamlining business procedures to eliminate
groups or redundant systems. Nevertheless, it can have
consequences that are negative. It enables managers in
minimizing the impacts that are negative, this is because
strategic change within a company is supposed to always aim at
achieving improvement within the business as well as the
performance of employees. At the end, the overall process of
change is supposed to reflect a situation that is win-win for the
company as well as the workers (Shepherd and Sutcliffe, 2011).
Comment by Jaime Sampayo: Need to clarify if this
paragraph is from one source or different ones? Comment by
Jaime Sampayo: Citation needed.
Implication of organizational theory on the employees
Employees tend to show resistance to change since they fear
losing their job or been forced to take up extra responsibilities
that the employee might be unequipped or unqualified to tackle.
The organizational theory enables use of inspiring as well as
encouraging techniques into implementation of change
demonstrating to the employee that they are been forced to take
part in the change, they should accept it as an integral part of
the change process. An organization theory helps in making an
employee feel as if they are contributors who are significant in
the environment of work place each time, they are a part of a
revolution that is successful. There are various organizational
changes that need key restructuring, leading into life changes
that are rapid for different employees. Organization theory
helps in identifying issues that may affect the employees
negatively in case of a change, these include loss of benefits,
salary cuts, job positions downgrading and job relocation among
others. It helps in addressing the factors effectively for the
benefit of the employees. Comment by Jaime Sampayo: Need to
reference this paragraph, as the information therein came from
somewhere and this needs to be cited/referenced. Comment by
Jaime Sampayo: Citation needed.
Differences between public and private organizations

Comment by Jaime Sampayo: Ensure headings are in APA
7th format.
The private as well as public sectors a times partner with an aim
of completing goals, like transportation or construction
projects. Nevertheless, both sectors tend to have some
differences that are significant. These include: Comment by
Jaime Sampayo: This paragraph needs to be cited; if it all comes
form one source, then the first line needs to be cited as such.
Also, if it is all from one source, it is basically a summary of
the readings.
The difference that is most significant in between public as well
as private organizations is mainly the ownership of the
companies. The public firms they are controlled as well as
owned by the government. On the other hand, the private
organizations are managed as well as owned by people or
private firms. The public organizations serve mainly with an
aim of benefiting the public through providing services. On the
other hand, private organizations have an aim of making profits.
Third difference is that, with public organizations they get
financial support as well as financing from the government. The
financing may result from indirect as well as direct taxes. With
the private organizations, they might get some funding support,
though practically, they finance themselves through use of
revenues, taking out loans or issuance of their shares. When it
comes to employment, employees who work in the public
organizations, tend to work for maybe local, federal as well as
state governments and agencies that are public. They have
salaries that are paid for typically by the tax dollars. Within the
private organizations, people work for businesses that are
owned privately, the profits made by the organization pays the
salaries of their employees (Stead, 1972).

References Comment by Jaime Sampayo: Good references,
solid spacing/formatting.
Pryor, M., Humphreys, J. H., Oyler, J., Taneja, S., & Toombs,
L. A. (2011). The legitimacy and efficacy of current
organizational theory: An analysis. International Journal of
Management, 28(4), 209–228. ABI Inform
Suddaby, R., Hardy, C., & Huy, Q. (2011). Where are the new
theories of organization? Academy Of Management Review,
36(2), 236–246. Doi:10.5465/AMR.2011.59330875.
Shepherd, D. A., & Sutcliffe, K. M. (2011). Inductive top-down
theorizing: A source of new theories of organization. Academy
Of Management Review, 36(2), 361–380.
Doi:10.5465/AMR.2011.59330952. Business Sources Complete
Stead, B. (1972). Berlo’s communication process model as
applied to the behavioral theories of Maslow, Herzberg, and
McGregor. Academy of Management Journal, 15(3), 389–394.
Doi:10.2307/254868.

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