Tirana International Trade Fair - Klik Ekspo Group

1.  Klik Ekspo Group is the only member of UFI in Albania
- International Union of Fairs and Exhibitions (The
Global Association of the Exhibition Industry);
 Klik Ekspo Group is the initiator of the International
Exhibition Industry in Albania (1994);
 International Fair enjoys the status of an UFI Approved
Event (May 2010);
 Selected member of CEFA – Central European Fair
Alliance (2009);
 Co-founder of EASE - Exhibition Association of South
East Europe (2002);
 Today, Klik Ekspo Group is actively involved in the
network of the International Exhibition industry in the
Balkans and Europe.

2. The Event (star product) that better identifies the leadership of Klik Ekspo Group, is the
International Fair, conceived in 1994 to live in symbiosis with the day the Albanian State
Foundation (November 28).
Tracer of the country metamorphosis development and messenger of important economic
achievements of the country, the International Fair is acting as:
Attentive selector of the priority sectors to be promoted in important intervals by
channeling the attention & concentration of foreign investors: telecommunications,
renewable sources of energy, road infrastructure and public works; processing of waste and
environment, military goods and technology;
Sensitive barometer of Albania's progress in relation to the international partnerships
towards Albania: the approach with the EU in the year of Belgium presidency, the
attraction of Greek investments during the "Hellenistic crisis", the presence of Hungarian
and Bulgarian investors after their EU membership, etc..
The International Fair is devoted to promote Albanian culture and history, providing
hundreds of exhibitors and visitors, as well as representatives of international media with a
different approach to the “Land of Eagles"

3. 19th Edition of the Annual International Fair, arrives punctual on 27-28-29-30
November 2012, at the Palace of Congresses, and will be organized
under the special care of Prime Minister, Prof. Dr. Sali Berisha.
2012 Motto: Smart like 20, like Wise 100
2012 coincides with the 100th anniversary of the Independence of Albania
2012 coincides with the 20th anniversary of Independence of Free Initiative
20 years of activity for Klik Ekspo Group, among the first companies to be
"liberated" from the economic centralization that dictated the future of the
"MADE IN ALBANIA", today englobing 70% of foreign exhibitors at annual
level;
100 years of Albanian State, which today is challenging the global crisis with an
economic growth of 3.5% in 2010, and 3.9% in 2011 *, and 82nd ranked by
the World Bank report "Doing Business, 2012".
(*source AIDA-Albanian Investment development Agency).

4. LAST EDITIONS IN FIGURES
EXHIBITORS EXHBITING AREA
320 10,500
300
Signals of growth and 10,000
9,500
280 economic stability of 9,000
260 Albania, and non- 8,500
240 infringement by the 8,000
2009 2010 2011
global crisis are now 7,500
2009 2010 2011
translated into a slight
VISITORS increase of statistics at
40,000 the International Fair
TRADE VISITORS
30,000 last three editions 30%
25%
2009-2010-2011. 20%
20,000
15%
10,000 10%
5%
0
0%
2009 2010 2011
2009 2010 2011

5. PECULIARITIES
In the 2011 edition, Pavilion of the Hellenic Republic of Greece booked the largest exhibition area with
over 100 exhibitors;
In the Pavilion of Wallonia-Belgium (2009-2010), during the exhibition, four companies have signed
agreements with the Government of Albania in the fields of medical and pharmaceutical sector,
environmental safeguard and waste treatment processing;
Graphically the Italian Pavilion was the most qualitative, and structurally with the best harmonized
allocation of spaces among the individual exhibition stands;
Austrian Pavilion, with wider perspective by extending the exhibiting strategy into the Macedonia-Kosovo-
Serbia market, except the domestic one;
Pavilion of Croatia, in cooperation with the Chamber of Commerce has the highest longevity : 10 editions
of uninterrupted participation;
Bosnia & Herzegovina Pavilion, organized in alternate years under the care of the Chamber of Commerce
of Bosnia and Herzegovina, fosters the relationship among our two so alike countries;
Pavilion of Kosovo: Kosovo's entrepreneurs were introduced into a Pavilion of the State of Kosovo before
that Kosovo became an Independent Republic;
Pavilion of the Republic of Serbia: all brands exhibited for the first time since 2005 are now active in the
Albanian market;
Pavilion of Argentina and Latin America, geographically the most remote but the most active in cultural and
gastronomic activities;

6. STRATEGIC PARTNERSHIPS
 Thessaloniki International Fair, Interexpo together with the support of the Economic
Chambers gave birth to a remarkable reoccurrence of the Hellenic Pavilion in Tirana;
 the merits for an yearly basis representation of the Serbian entrepreneurs are
acknowledged to the Serbian Chamber of Commerce and the USAID programs;
 Hungarian entrepreneurs are represented by the Hungarian Ministry of the Economy,
HITA-Agency for Foreign Investments and MAC-Line;
 Croatian Chamber of Commerce is the engine which moves forward for almost a
decade the interaction between our countries. The same goes for the Montenegrin
Chamber of Commerce;
 Expo-Group and Velis ltd. the outstanding reporters from Bulgaria, and other
partnerships worldwide such as: AWEX – Export Agency of Wallonia - Belgium,
Institute of Foreign Affairs of Italy, Institute for Foreign Trade of Spain, Chamber of
Commerce of Bosnia and Herzegovina, Embassy of Brazil, Embassy of Austria and the
State Agency of Commerce AustrianTrade, Fiera del Levante Region of Puglia and Lazio
/ Italy etc.

7. EXPECTATIONS
19th edition of Klik Ekspo Group International Fair aims to host :
40% visitors more:
because the event will be promoted within the chain of celebrations for the 100th anniversary of the Albanian State. Visitors in
red and black are expected to arrive from Kosovo, Macedonia, Montenegro and the immeasurable Albanian diaspora;
Commitment and impressive advertising campaigns of Klik Expo Group
organization of secondary events, conferences, economic forums, meetings B-to-G in collaboration with the Ministry of
Economy and AIDA, festivals, art exhibitions, etc.;
25% exhibitors more:
 Taking into account the development policies initiated by the Government in the improvement of the socio-economic status,
making the country attractive and easily accessible to foreign investors;
 Expansion of the strategic partners around the world: an example of the expansion of intercontinental presence are the presences
from Brazil, USA & Canada, Russia by emphasizing the presence of People's Republic of China;
 Participation of Klik in EU programs to promoting SMEs in Southeast Europe
Diversity of Sectors: Tendency to Specialized Salons
“Building & Construction’ will be the leitmotif of a specialized mono‐sectoral Salon : International Construction and Energy Salon“, a co‐
organization with the chosen strategic partner, "Thessaloniki International Fair";
"LET'S GO GREEN" ‐ Environment Pavilion, come back of one of the initiatives that characterizes the innovative spirit of Tirana
International Fair.

8. ECONOMIC FORUM 2012
AIDA with the support of the Ministry of Economy, Trade and Energy will
embrace the opening of the 19th edition of the International Fair on 27 November
with the Business Economic Forum;
International Fair, with the anticipated presence of over 400 exhibitors from 25
countries, becomes the most favorable ground to reveal AIDAs and the Albanian
Government objectives in attracting foreign investors and internationalizing the
Albanian economy.
In a Jubilee year for Albania, the Economic Forum 2012, will convey messages of
support and cooperation of the state institutions for the business community and by
proclaiming challenging figures and facts aiming to the country's development.

9. CEFA’s General Assembly
For the first time:
CEFA’s General Assemby will be organized in unision with the International Fair, on
November 28-29-30;
The Assembley is organized for the first time in a country chosen to represent a
growing market;
CEFA’s most significant mission is help members offer high-quality gateways to
business in the growing markets of central and southeastern Europe .

INPUTS:
CEFA's Assembly, will strongly influence the presence of specialized visitors, by also
enhancing the "European“ map of participants;
The presence of international market experts and representatives of the most
important names of the World Exhibition Industry, such as: Munich Fair, Vienna -
Reed Exhibition, Bolzano, Milan, Skopje, Belgrade, Zagreb, etc.) having common
objectives to achieve future strategic partnerships.