Draft of UX Presentation (mid review)

1. User Experience Studio | Spring 2016
Tom Klinkowstein
By: Erika Enlund

2. Cohort
New Yorkers who eat at Food Trucks (halal)
for their lunch hour

3. Who are they?
• Mainly Men
• Construction workers
• Late 20s-40s
• If not construction worker, office type
(first or second job)
• Majority are non-white
• Often in pairs or groups

4. Halal Phenomenon
#53rdand6th #whitesauce

6. Its pretty serious

9. Ideation
Brainstorming on unexpressed desires/needs