Erik Årnell

London, United Kingdom United Kingdom

Regional Planner at DDB

Advertising / Marketing / PR

Born Swedish, which meant I got given a number before my name (851022-XXXX). I earned a black belt in Allen key:ing by the age of 6, and converted to flat-packsim by 10. Unfortunately, I’ve never met the founding members of ABBA, but I do make a mean Gravad Lax. People say I am a slightly mad character (I prefer the term eclectic), who is enjoying the intersection between economics, psychology and technology.  I firmly believe that you can’t bore anyone into buying, and that learning can only come through doing. Also, this wouldn’t be a proper summary unless I included a section where I lied about random things to look cool: · I am trained in handling C4 explosives and can take out an...