Eric J. Erwin

Greater Chicago Area United States

Executive Vice President/CMO at Wilton Brands

Consumer Products

Nationally recognized marketing and merchandising leader with a passion for building great American brands that delivers the best in inspiration, the best in instruction, and the best and most innovative products. I believe that great Creative Product brands start with a deep understanding of what the consumer is interested in, the development of compelling and topical content that is easy to discover, engage, and learn from, and amazing products that are easy to use, easy to understand, and easier to acquire. Great Creative Product brands should always make it easy for the consumer to unleash their creativity, when they want, where they want, and how they want. Specialties: Brandin...