This sounds amazing..........(I'm going to bury it....) The Social Selling 🆃🅷🆄🅽🅺! [θʌŋk] NOUN 1. the beautiful sound heard when the penny drops for someone on how getting their organisation Strategic with Social Media will improve their business. This week we drop in on a Zoom call with a Sales Enablement leader in conflict. We meet some professionals who believe that transforming thier company to Strategic Social media will mean they no longer have a job. We hear all the excuses about time and other projects and priorities and........and, and....(all smoke screens for concern). Reality is quite the opposite, roles like Marketing and Sales Enablement now have new metrics, new objectives and new activities to support and monitor. Marketing need to be creating demand and sales enablement need to be making sure the sales team are match fit and have everything they need to win......the net expected outcome of all of this is more conversations directly with prospects and people who can help your business. There is no system, tool, process, outsourced service, automated system, advert, advocacy tool, SEO service, technique or method that can compete with real Social Selling & Influence. Those that take the leap and embrace the greatest evolution in Sales, Marketing and Business Development in 50 years are becoming the winners! *these are all based on real situations or events. Live Social '22 Crux / DLA ignite #socialselling #marketing #salesenablement #energyindustry #illustrations