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Blending Human Computing and Recommender 
Systems for Personalized Style Recommendations 
Eric Colson | Recsys Conference | Oct 2014
Recommendation Engines
Different Capabilities 
Find the Eigenvalues Find the angry dog
Data & Algorithms: our most important assets 
• 35% of Amazon sales are driven from recommendations 
• 50% of LinkedIn connections are driven by recommendations 
• 75% of Netflix videos watched are from recommendations 
• 100% of Stitch Fix merchandise is sold by recommendations
Data 
[c] = (size=’M’, 
height=66, 
age=31, 
isMom=t, 
occupation=‘Layer’, 
city=‘Austin’, 
shoulderFitPreference=’tight’, 
hipFitPreference=’loose’, 
preferredColorIds={628, 621, 417, 107}, 
pricePreferenceForDress=[50, 100), 
pastPurchases={5008, 808, 11508, 2204, 3553}, 
profileNotes=‘I am a teacher. My clothes need to be appropriate for the 
office administrators as well as for 3rd-graders’, 
requestNote=’would love things that I could wear to work and then to date 
night after’, 
pinterestStylePage='http://pinterest.com/stitchfix/1234', 
... 
)
Diverse Compute Resources
Machine Computation 
a2 
a3 
a4 
a5 
a6 
a7 
a8 
a1 
λ1 
λ2
Human Computation 
Stylists Notes 
Hi Jillian, 
Here is your new Fix! These selections 
will be great for both work and date 
night. They will also look great on your 
frame. The pants have a low rise and are 
fitted through the thighs. The top fits 
Request Notes 
Would love things that I could wear to work and then to 
date night after. 
1. Unstructured Data 
2. Curation 
3. Relationship
Leverage more data & processing
Scaling
Expert-Human Judgment – Fashion Styling 
Typically 3-5 years in retail/fashion/styling. Focus on contemporary and classic styles.
Summary 
• Leverage more data & processing with diverse 
resources 
– Machines for structured data 
– Expert-humans for unstructured data, curation, 
relationships 
• Together they are better 
• Together they get better … and better
Q’s?

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Blending Human Computing and Recommender Systems for Personalized Style Recommendations

  • 1. Blending Human Computing and Recommender Systems for Personalized Style Recommendations Eric Colson | Recsys Conference | Oct 2014
  • 3. Different Capabilities Find the Eigenvalues Find the angry dog
  • 4.
  • 5. Data & Algorithms: our most important assets • 35% of Amazon sales are driven from recommendations • 50% of LinkedIn connections are driven by recommendations • 75% of Netflix videos watched are from recommendations • 100% of Stitch Fix merchandise is sold by recommendations
  • 6. Data [c] = (size=’M’, height=66, age=31, isMom=t, occupation=‘Layer’, city=‘Austin’, shoulderFitPreference=’tight’, hipFitPreference=’loose’, preferredColorIds={628, 621, 417, 107}, pricePreferenceForDress=[50, 100), pastPurchases={5008, 808, 11508, 2204, 3553}, profileNotes=‘I am a teacher. My clothes need to be appropriate for the office administrators as well as for 3rd-graders’, requestNote=’would love things that I could wear to work and then to date night after’, pinterestStylePage='http://pinterest.com/stitchfix/1234', ... )
  • 8. Machine Computation a2 a3 a4 a5 a6 a7 a8 a1 λ1 λ2
  • 9. Human Computation Stylists Notes Hi Jillian, Here is your new Fix! These selections will be great for both work and date night. They will also look great on your frame. The pants have a low rise and are fitted through the thighs. The top fits Request Notes Would love things that I could wear to work and then to date night after. 1. Unstructured Data 2. Curation 3. Relationship
  • 10. Leverage more data & processing
  • 12. Expert-Human Judgment – Fashion Styling Typically 3-5 years in retail/fashion/styling. Focus on contemporary and classic styles.
  • 13. Summary • Leverage more data & processing with diverse resources – Machines for structured data – Expert-humans for unstructured data, curation, relationships • Together they are better • Together they get better … and better