Personal Information
Organization / Workplace
Atlanta | Albuquerque | Washington DC United States
Industry
Advertising / Marketing / PR
Website
ow.ly/7wSw2
About
Marketer and strategist with deep experience in media and digital businesses as well as government and not-for-profit organizations.
Brings a numbers-driven approach to researching markets, developing strategies, crafting business plans, and measuring marketing and advertising effectiveness.
Founder of Empirical Path, a web analytics and research consultancy with offices in Washington DC, New Mexico, and Atlanta.
Tags
google analytics
web analytics
digital marketing
online advertising
google adwords
a/b testing
web video
google tag manager
dashboards
klipfolio
web marketing
digital strategy
online marketing
web design and development
online business
"web analytics" "google analytics" "split test" "a
"google analytics" "split testing" "a/b tests"
digital media
coremetrics
See more
Presentations
(7)Likes
(4)Show Me the Stories: How to Measure Social Media, and Thus Sell It to Your C Suite
Jonathan Rick
•
10 years ago
Setting the Context for Transitioning From "Social Media" to "Mission Media"
Maxine Teller
•
12 years ago
Beyond the Buzz: What Actually Makes Money
Benjamin Rudolph
•
12 years ago
Using Analytics to Optimize Landing Pages
searchexchange
•
13 years ago
Personal Information
Organization / Workplace
Atlanta | Albuquerque | Washington DC United States
Industry
Advertising / Marketing / PR
Website
ow.ly/7wSw2
About
Marketer and strategist with deep experience in media and digital businesses as well as government and not-for-profit organizations.
Brings a numbers-driven approach to researching markets, developing strategies, crafting business plans, and measuring marketing and advertising effectiveness.
Founder of Empirical Path, a web analytics and research consultancy with offices in Washington DC, New Mexico, and Atlanta.
Tags
google analytics
web analytics
digital marketing
online advertising
google adwords
a/b testing
web video
google tag manager
dashboards
klipfolio
web marketing
digital strategy
online marketing
web design and development
online business
"web analytics" "google analytics" "split test" "a
"google analytics" "split testing" "a/b tests"
digital media
coremetrics
See more