2. THE PROBLEM
0.39% OF ALL DAILY TRIPS IN NYC
ARE WITH uberPOOL.
LET’S GROW THAT TO 2% IN THE
NEXT 12 MONTHS.

3. LET ME TELL
YOU A STORY.

4. I’M NOT THE
ONLY ONE…

5. 5 MILLION
PEOPLE RIDE THE
SUBWAY DAILY.

6. 3 MILLION OF
THESE RIDERS
ARE WOMEN.
2 MILLION OF
THESE WOMEN WILL
EXPERIENCE SOME
FORM OF SEXUAL
HARASSMENT.
AND 1.9
MILLION
WILL NOT
SAY A
WORD
ABOUT IT
The New York Times

7. Indeed, the threat of sexual harassment and
assault in the subway system is so ingrained that
it is second-nature for many female riders to
remind friends to be careful and exchange wishes
for a safe trip home. Far from urban myth,
anecdotal evidence suggests that incidents of
sexual harassment and assault from the New York
City subway system are commonplace.
The New York Times
“
“

8. WHY DO
WOMEN
SETTLE FOR
THE SUBWAY?
SAFETY
VERSUS
SAVINGS

9. YOU DON’T HAVE TO COMPROMISE
WITH uberPOOL
Costly
Inexpensive
SafeDangerous

10. WOMEN DESERVE A
SAFE AND AFFORDABLE
WAY TO NAVIGATE
NEW YORK CITY.

11. uberPOOL
SOLVES THIS
PROBLEM IN
A WAY NO
ONE ELSE
CAN.
DIRECT
AFFORDABLE
ACCOUNTABLE
!

12. MILLENNIAL WOMEN WILL
BE OUR FOCUS
MILLENNIALS WILL PAY ATTENTION TO
COMPANIES WITH CAUSES.
79%
PURCHASE
66%
RECOMMEND
83%
TRUST
Millennial Cause Study, Cone Inc with AMP Agency

13. TOGETHER WE RIDE

14. A DAY IN THE LIFE
MORNING DAYTIME NIGHTTIME
OF DAY
ACTIVITY
MEDIA
Happy hour
Lazy night in
Girls night out
Experiential
Video content
OOH
Lunch
Wastes time on
social media
Social
Digital
OOH
Social
OOH
Checks phone
Heads out for the day

15. OOH
uberPOOL #TogetherWeRide
Hey baby, did it hurt
when you fell from
heaven?
Enough is enough.

16. SOCIAL/DIGITAL

17. EXPERIENTIAL
To the women of New York,
this one’s for you.
Join us as we declare
#TogetherWeRideuberPOOL

18. THE BOTTOM LINE
IF TOGETHER WE RIDE CAN
ENCOURAGE JUST 7% OF
MILLENNIAL WOMEN IN NYC
TO CHOOSE uberPOOL DAILY,
WE WILL SEE A 2% INCREASE
IN uberPOOL MARKET SHARE.

19. THANKS!