Personal Information
Organization / Workplace
Malta Malta
Occupation
Acquisition Strategist at Casumo
Industry
Technology / Software / Internet
About
Over 11 years experience in managing digital projects, developing and implementing strategies and
innovating online business models and digital operations worldwide with focus on Europe and USA.
Strong focus on SEM and other performance marketing channels (Google, Bing, Facebook, Twitter, etc.) and leveraging social marketing channels for direct response campaigns.
Proven track track record of exporting business outside the home country at high performance KPIs, with particular in-depth knowledge of SaaS business models.
In-depth knowledge and understanding of global ad platforms with a proven track record of leading
innovative, effective marketing strategies (e.g. structuring A/B tes...
Tags
digital marketing
business development
business model
saas
digital strategy
product management
See more
Presentations
(1)Likes
(3)Business Model Canvas vs Lean Canvas vs One-Page Lean Startup
Rod King, Ph.D.
•
11 years ago
Startup finances: Forecasting, Modelling & Metrics
MaRS Discovery District
•
8 years ago
Brand Plan Workshop
Beloved Brands Inc.
•
12 years ago
Personal Information
Organization / Workplace
Malta Malta
Occupation
Acquisition Strategist at Casumo
Industry
Technology / Software / Internet
About
Over 11 years experience in managing digital projects, developing and implementing strategies and
innovating online business models and digital operations worldwide with focus on Europe and USA.
Strong focus on SEM and other performance marketing channels (Google, Bing, Facebook, Twitter, etc.) and leveraging social marketing channels for direct response campaigns.
Proven track track record of exporting business outside the home country at high performance KPIs, with particular in-depth knowledge of SaaS business models.
In-depth knowledge and understanding of global ad platforms with a proven track record of leading
innovative, effective marketing strategies (e.g. structuring A/B tes...
Tags
digital marketing
business development
business model
saas
digital strategy
product management
See more