This infographic summarizes evidence from Action on Smoking and Health, Smoking in England and Nicotine Policy that electronic cigarettes are not a gateway to smoking tobacco cigarettes and are in fact an exit from smoking. http://www.ecigarettedirect.co.uk/ashtray-blog/2014/07/are-electronic-cigarettes-a-gateway-to-smoking-infographic.html

1. "Despite claims that use of electronic
cigarettes risks renormalising smoking,
we found no evidence to support this
view. On the contrary, electronic
cigarettes may be helping to reduce
smoking as more people use them
as an aid to quitting."
Professor West,
Smoking Toolkit
Nicotine
Replacement
Therapy
Electronic
Cigarettes
JUST 0.1% OF ECIGARETTE USERS
HAVE NEVER SMOKED
Existing
Smokers
*once
a week
or more
Ex
Smokers
WHO USES ELECTRONIC CIGARETTES?
WHY PEOPLE ARE USING ELECTRONIC CIGARETTES?
WHICH IS MORE EFFECTIVE AT GETTING
PEOPLE OFF TOBACCO CIGARETTES?
2/3
1/3
Sources:
www.ash.org.uk/files/documents/ASH_891.pdf
http://nicotinepolicy.net/commentary/86-g-krol/861-new
-research-shows-electronic-cigarettes-better-for-quitting
-than-no-air-over-thecounter-nrt-worse-than-no-aid
www.smokinginengland.info/latest-statistics/ www.ecigarettedirect.co.uk
EX SMOKERS
71%
48%
"To help me stop
smoking entirely"
"To help keep
me off tobacco"
CURRENT SMOKERS
48%
37%
"To help me reduce the
amount of tobacco I smoke,
but not stop completely"
"To save money compared
with smoking tobacco"
Children regularly using electronic cigarettes*
10% 19.9%
ALMOST TWICE AS
EFFECTIVE AS NRT!
Over
people now use electronic cigarettes - but are
they a gateway to or an exit from smoking?
We take a look at the evidence.
ELECTRONIC
CIGARETTES:
A GATEWAY TO SMOKING?
2,000,000
5%Existing Smokers
0%Non-Smokers