Ekaterina Ivovich

Russian Federation Russian Federation

Head of Strategic brand development and special projects

Advertising / Marketing / PR

*Having more than 10 years experience in marketing with international brands, currently I'm in charge of both Digital and BTL strategies in newly born advertising agency with strong roots.Responsibilities: Holistic Strategic approaches, communication strategy,analytics (social media, web, offline), marketing researches, content strategy with further realization including videoproduction. *The Globes winner *Author trainings: 1. Strategy - universal approach to life (for beginners in advertising and students) 2. Briefing process: strategy + creative (for advertising agencies) 3. BTL: rethinking the effectiveness (consumer promo + efficiency evoluation) (for brand professionals)