The strategies, weaknesses, opportunities, threats and additional information regarding LBC

2. Global Marketing
Presentation
Presented to:
Professor Minerva Ferranco
Presented by:
Gladys Sardino of MM 3-2

7. History of the Philippine's Finest Courier
Company
• Founded in 1945, in which every country was
devastated by World War II
• LBC (or Luzon Brokerage Company) was first
founded as a brokerage and air cargo agent
• LBC was then expanded into a forwarding
service provider, specializing in air cargo
•LBC's first business procedures were to dispatch
shipments via asset-based carriers and books or
otherwise arranges space for those shipments

8. History of the Philippine's Finest Courier
Company
• LBC introduced a new method of delivery, the
24 hour or overnight delivery service
Philippines
•LBC decided on expanding their branches not
only throughout the Philippines, but of foreign
lands
•The first LBC branch outside the country was
established in San Francisco, California in 1985

9. History of the Philippine's Finest Courier
Company
• LBC has over 60 branches in the United States
and Canada
• LBC Express is known as one of the biggest
courier companies in the Philippines
• LBC soon became a respected leader offering
fast and reliable Express Courier and Money
Remittance service throughout the Philippines
• One of its earliest expansions included a bank,
the LBC Development Bank in 1995, in which
LBC offered banking products

10. History of the Philippine's Finest
Courier Company
• also expanded into using the internet to
further serve Filipinos. Some of its online
ventures included an online gift shop, Express
Regalo, and an online flower shop, Flowers
Express. LBC Express also founded Digiprint, a
popular photo printing shop which also offers
delivery of photos.

11. LBC Express Logo
We like to move it.
LBC Express new logo from 2013 to present

12. Did you know that?
The company, Tangible (created in 2008, which
mission is to inspire people by making brands
real) is the main responsible for the changes in
the logo and slogan of LBC.
From HARI NG PADALA
into WE LIKE TO MOVE IT.

13. Changes in LBC’s Logo

14. The new logo softens the sharp
corners of the old one with curved
type inside a ‘guitar pick’ or shield-
like container. The iconic LBC red
was retained but much of the
original & red while a new tagline
of ‘we like to move it’ reset the tone.

15. LBC Express has launched a two-
minute ad to show to show that every
parcel the company delivered means
more than its contents to the recipient.
The company has also introduced a
new slogan, ‘We like to move it’ –
which is inspired by the song ‘I like to
move it’ by US house band Reel 2 Real.

17. “LBC has always been a
meaningful brand. As the biggest
logistics operation they have been
here serving the country for over half
a century. They move not just our stuff
but our hopes and dreams and loves. It
doesn’t get much more meaningful
than that. Our job is to make sure that
that story comes out.”

18. INDUSTRY : Courier
FOUNDED : 1945
HEADQUARTERS : Pasay City
AREA SERVED : Worldwide

19. PRODUCTS : Post Delivery,
Express Mail, Freight Forwarding,
Third Party Logistics, Wire
Transfers, Remittance Services
SUBSIDIARIES : LBC Remit
Express, LBC Foundation, LBC
Sports Development Corporation,
LBC Mundial Corporation

20. LOCAL

22. LBC Products and Services
1. COURIER
A. Documents:
Send your documents safely and on-
time.
Important documents such as
authorization letters, official forms and
documents, and personal items
including letters and photos are
delivered anywhere in the Philippines.

23. B. Packages:
Send packages such as mobile
phones such as mobil such as
mobile phones, small
appliances and birthday gifts
anytime!
Guaranteed on-time delivery
anywhere in the Philippines.

25. 2. MONEY REMITTANCE
A. Instant Peso Padala
Your remittance received instantly
through pick-up at any LBC branch
in the Philippines.
Choose from over 750
branches strategically located all
over the country.

26. B. ATM Remittance Card
Your remittance credit to your
loved one's LBC ATM Card
Withdraw anytime, anywhere
in over 6,800 Megalink,
BancNet, and Expressnet ATMs
nationwide

27. C. Door-to-Door Delivery
Your remittance
delivered anywhere in the
Philippines
Let your loved ones enjoy the
convenience of receiving your
money at home

29. 3. BILLS PAYMENT
MERCHANTS List
Cable:
Cable Link Sun Vision
Home Cable Sky Cable
My Destiny Tridel Technologies
Filipino Cable

30. Water:
Manila Water Maynilad
Telecommunication:
Bayantel Piltel
Bell Telecom PLDT
Globe PT & T
Innove Smart
Nextel

31. Insurance:
Coco Life Philam Care
Coco Plans Philam Life
Insular Life PruLife
Paramount 1st Life Guarantee
Bank and Financial Services:
AIG HSBC Card
Bank Card HSBC Loan
Citibank Card Metrobank
Citibank Loan

32. Others:
Buy and Sell JCS
Digiprint MXPress
Digiprint T/O Norkis
Fame PRC
Flowers Tel PPT
Iblaze UHI
Ink for Less Wi-Max

33. CUSTOMER TOOLS
1. Track package
- Track packages thru inputs of tracking number
2. Rate your Calculator
3. Find LBC

34. GLOBAL

36. GLOBAL EXPANSION
LBC’s continuous growth in the
domestic market instigated setting
foot overseas. The first LBC branch
outside the country was established
in San Francisco, California in 1985.
Presently, LBC has over 60 branches in
the United States and Canada.

37. A high number of Filipino migrant
workers have also settled in
neighboring Asian countries. LBC
expanded with four offices in Hong
Kong and eight others strategically
situated in Brunei, Malaysia,
Singapore and Taiwan.

38. BRANCHES
ASIA
- Brunei, Hongkong, Japan, Malaysia,
Philippines, Singapore, Taiwan, Saipan, South
Korea
NORTH AMERICA
- Canada, USA

39. MIDDLE EAST
- Kuwait, Qatar, UAE, Bahrain, Jordan
EUROPE
- Germany, Italy, Spain, UK, Rest of EU
OCEANIA
- Australia, Guam
(2012 updates only)

40. SWOT Analysis
STRENGTHS
- Strong brand name
- High reputation
- wide

41. SWOT Analysis
WEAKNESSES
-

42. SWOT Analysis
OPPORTUNITIES
-

43. SWOT Analysis
THREATS
-

44. THE END.
