Personal Information
Organization / Workplace
Peoria, Illinois Area United States
Occupation
Chair and Associate Professor, Department of Marketing at Bradley University
Industry
Advertising / Marketing / PR
About
RESEARCH: Although I’ve been highly involved in administration for the past few years, I currently have projects underway on social networks and individual innovation performance (w/ M. Houston and C. Satornino), documenting a product modification process that has been shown to greatly enhance customer value (w/ L. Bettencourt) and exploring the use of knowledge from suppliers in product development and channel management (w/ S. Im and S. Kim). My research on effective cross-functional working relationships, drivers of innovation performance, and customer satisfaction in medicine has been published in the J. of Strategic Marketing, J. of Product Innovation Management, Industrial Marketing.
Documents
(1)Personal Information
Organization / Workplace
Peoria, Illinois Area United States
Occupation
Chair and Associate Professor, Department of Marketing at Bradley University
Industry
Advertising / Marketing / PR
About
RESEARCH: Although I’ve been highly involved in administration for the past few years, I currently have projects underway on social networks and individual innovation performance (w/ M. Houston and C. Satornino), documenting a product modification process that has been shown to greatly enhance customer value (w/ L. Bettencourt) and exploring the use of knowledge from suppliers in product development and channel management (w/ S. Im and S. Kim). My research on effective cross-functional working relationships, drivers of innovation performance, and customer satisfaction in medicine has been published in the J. of Strategic Marketing, J. of Product Innovation Management, Industrial Marketing.