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What is the problem with current seat belts?
FORM &
FUNCTION
SLACK
SHOFT.co.uk
Most of us start off in this position…
… but after just a few miles,
slack creeps in to the lap belt
allowing it to ‘ride up’ over the stomach
Hips rotate and slip forwards
Pelvis slips forward
The seat belt does little to maintain
this healthy and safe posture…
Acute & Chronic Injury
SLACK
CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
cost to healthcare
system
lost
productivity
higher insurance
premiums
CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
A Simple Solution
CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
2 second install…
‘brake pad’ made of GRIPtene ™
maintains tension across lap belt
CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
Reduces spread of common germs
Looks and feels great
Installs in seconds with no tools
Recommended by back specialists
CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
Patented concept and designs
CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
Materials safe & tested
Helps occupant to comply with RoSPA, NHTSA
safety guidelines
7 Reasons Why You Should Buy A SHOFT
Find out more at
SHOFT.co.uk
Facebook.com/NoMoreBackAche
CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
Why Sign Up?
• Get notification to get one of the FIRST SHOFTs
• Get our eBook on maintaining a healthy back FREE
Sign up now at
SHOFT.co.uk
CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
Future designs to suit
different markets…

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Ensure Your Seat Belt Works Properly in 2 Minutes

  • 1. What is the problem with current seat belts?
  • 5. Most of us start off in this position…
  • 6. … but after just a few miles, slack creeps in to the lap belt allowing it to ‘ride up’ over the stomach Hips rotate and slip forwards Pelvis slips forward
  • 7. The seat belt does little to maintain this healthy and safe posture…
  • 8.
  • 9. Acute & Chronic Injury SLACK CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd cost to healthcare system lost productivity higher insurance premiums
  • 10.
  • 11.
  • 12. CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd A Simple Solution
  • 13. CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd 2 second install…
  • 14.
  • 15. ‘brake pad’ made of GRIPtene ™ maintains tension across lap belt CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
  • 16. Reduces spread of common germs Looks and feels great Installs in seconds with no tools Recommended by back specialists CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
  • 17. Patented concept and designs CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd Materials safe & tested Helps occupant to comply with RoSPA, NHTSA safety guidelines
  • 18. 7 Reasons Why You Should Buy A SHOFT
  • 19.
  • 20.
  • 21. Find out more at SHOFT.co.uk Facebook.com/NoMoreBackAche CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd
  • 22. Why Sign Up? • Get notification to get one of the FIRST SHOFTs • Get our eBook on maintaining a healthy back FREE Sign up now at SHOFT.co.uk
  • 23. CONFIDENTIAL SHOFT is a TM of TUTCH Designs Ltd Copyright ® 2014 TUTCH Designs Ltd Future designs to suit different markets…

Editor's Notes

  1. What is the problem with current seat belts?
  2. FORM – seat belts are ugly FUNCTION – seat belts are not ‘worn’ as they were designed to be, compromising safety. Lets first discuss function. The big documented problem is SLACK creeping into the seat belt…
  3. The Compromise Between Safety And Convenience Leads To Seat Belt Slack Seat Belt Slack Allows the Occupant to slouch Slack compromises safety Today’s seatbelts have evolved to a compromise between safety and comfort. If you think about racing seatbelts, the driver is belted in very tightly, and usually survives major crashes completely uninjured. Any attempt to approach this level of restraint for passenger car occupants would result in consumer “pushback” due to inconvenience and comfort issues, and thereby result in much lower seatbelt use. Therefore, today’s seatbelts are designed to be loose for comfort, and to promote high rates of use. You can prove to yourself that slack forms automatically when you drive home. When you stop the car, put your hand between your stomach and the lap belt and pushed towards the front of the car. You will find between two and four inches of slack (looseness) and this slack compromises safety.[5-1]. A slack seatbelt allows you to slouch (your hips move away from the seat back). Some physics: if a typical car crashes into a solid wall at 35 mph, the car will stop in approximately 8 inches. This distance is the amount of compression that occurs due to be crumple zones designed into the vehicle (the vehicle “accordions”). However, you, the occupant, will not stop and eight inches. Because of the seatbelt slack, you will continue forward two four inches before the seatbelt begins to stop you. This means you will stop 25 percent to 50 percent faster than the car. As a result, the G forces on your body will be significantly higher. If you started to stop sooner, you’d stop over a longer time, and the G forces would be MUCH lower. This has been proven to increase injury. In addition, you can submarine (slide out from under the seat belt), or be ejected (slide over the lap belt). Another major problem, especially for smaller people and children, is that the loose lap belt tends to “ride up” from over the hips to over the abdomen. This means that, in a sudden stop, it is the soft abdominal tissues that are receiving the full force of the impact, and not the bony hips which can much more easily withstand the impact forces. Last, slack in the seatbelt means that – on inversion – the occupants falls onto the vehicle roof. This places body weight on the neck and explains why rollovers are so lethal. Only 3% of all accidents are rollovers, but rollovers account for over 30% of all deaths. [5-2] Today’s more up-market cars have seatbelts with pretensioners which attempt to minimize slack on impact. You will see later that a direct comparison between these seatbelts and where the seat belt tension is maintained clearly demonstrate the removal of slack prior to impact is very significantly better than removal after the initiation of the impact.
  4. Considerable evidence demonstrates that slack is a big problem. The seat belt does nothing to assist with posture and as gravity exerts itself on the occupant, assisted by the car movement, steering, braking and accelerating we ‘slip’ forward slightly. This leads to poor posture and compromises safety.
  5. Most of us start off in this position but it only takes a few minutes of driving with the vibration of the car, steering, braking and accelerating for gravity to act and we slip down slightly…
  6. Note the lap belt rides up off where it should be (pelvis) onto the stomach (where it compromises safety)
  7. Most of us start off in this position but it only takes a few minutes of driving with the vibration of the car, steering, braking and accelerating for gravity to act and we slip down slightly…
  8. ATDs (crash test dummies) are only tested sitting in the perfect posture with all slack removed, as recommended by RoSPA and NHTSA.
  9. Back pain is one of the biggest reason for visiting our primary health care physician. It is estimated to cost the EU Economy €10Bn per year in lost productivity. The largest costs for insurance companies is the healthcare payouts. More serious injury and death lead to the largest payouts. This is the key reason for air bags being introduced to the car industry. Interestingly, slack in the lap belt is a core reason for poor airbag effectiveness.
  10. Back pain is a major cost to us as individuals, the companies we work for and our country. See www.Backcare.org.uk
  11. Now lets cover the other F… Form. Seat belts are ugly. It is the 4th ‘touch point’ for the driver, the 3rd for the passenger… and yet whether in an entry level KIA or a top of the range £400K Ferrari, the same piece of cheap plastic is handled by the occupant every trip.
  12. Brake pad engages the lap belt and reduces seat belt slack… keeping the occupant in the best possible position in their vehicle.
  13. Less time off work with back ache = make more money.
  14. Follow us on www.Facebook.com/NoMoreBackAche
  15. Opportunity to create different designs tailored to different occupants… Billy buckle up for children in booster seats and a bespoke design for top marque luxury cars…NB This is after successful launch of base version.