A recent report in the journal JAMA reveals how Big Sugar successfully framed fat for heart disease... almost 50 years ago.

1. SUGAR
COATED:
How Sugar Framed Fat

2. A paper published in JAMA reveals
some of the origins of the obesity
crisis.

3. In 1967, the Sugar Association paid
three Harvard researchers to publish
a paper on sugar, fat, and heart
disease.

4. SA decided which studies would be
used. Predictably, the paper placed
the blame of heart disease on fat.

5. The result? Foods like bacon and eggs
were vilified, and the "low-fat" craze
took off.

6. But there was a huge problem. Low-
fat foods on their own, don't taste
that great. So what do you add to
make it palatable? Sugar.

7. So, while someone thinks their eating
healthy by choosing low-fat foods...
they often times aren't.

8. We know better now. A diabetes
patient benefits most from
eliminating refined carbs and sugars
from their diet, instead of eating low-
fat but high carb.

9. But if science knows better, how did
we get here?

10. Turns out, that Sugar Association-
sponsored research appeared in the
New England Journal of Medicine-- a
prestigious research journal.

11. ... And prestigious research journals
drive conversation.

12. The scientific community has long
known about the effect of added sugar
on health. Maybe this new paper will
change public perception, too.