1. Visual
Merchandising
PreparedBy:DOMINGO/05/29/06

2. AGENDA:
Achievements
a) Basic VM Guidelines
b) In store Workshops
General
a) Compilation of store information
b) Window Calendar – In Progress
c) Bulk stock/ Gondola Display Rotation – In Progress

3. Achievements: Basic VM Guidelines – Spring/Summer 2006 Launch Manual
....ELC VM
GUIDELINESSPRING_SUMME
R 2006

4. Achievements: Basic VM Guidelines – LEAPAD Promotions
....ELC VM GUIDELINESGWP LEAPFROG PROMO_032006

5. Achievements: Basic VM Guidelines – V TECH Promotions
....ELC VM GUIDELINESVTECH PROMO_042606

6. Achievements: Basic VM Guidelines – “NEW” Strips Standardization
....ELC SIGN INFORMATIONELC
NEW STRIPS INFO GUIDE

7. Achievements: Basic VM Guidelines – RIBBED Copolyster VM Guide
....ELC DISPLAYERELC
RIBBED COPOLYSTER VM
GUIDE

8. Achievements: Basic VM Guidelines – GONDOLA Placement Guide
....ELC DISPLAYERELC
GONDOLA

9. Achievements: Basic VM Guidelines – STOP LOOK (End Of Range)
....ELC VM
GUIDELINESSTO
P LOOK (END OF
RANGE)

10. INSTORE VM WORKSHOP
This compilation (Jeddah &
U.A.E.) were the results of a
Team visiting stores to
communicate, share VM ideas
and give Hands-on training with
Store Manager. Likewise, it is a
great opportunity to check on
VM issues store by store.

11. Achievements: VM In Store Workshop – ELC Fatouh Al Khair
BEFORE
AFTER

12. Achievements: VM In Store Workshop – ELC Manar Mall RAK
BEFORE
AFTER

13. Achievements: VM In Store Workshop – ELC Ajman CC
BEFORE
AFTER

14. Achievements: VM In Store Workshop – ELC Jamjoom (Jeddah Visit)
BEFORE
AFTER

15. Achievements: VM In Store Workshop – ELC Heraa Ave. (Jeddah Visit)
BEFORE
AFTER