Organization / Workplace

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Occupation

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Advertising / Marketing / PR

About

Direct marketing strategy for a private, non-profit university. Oversee the development of marketing and media plans for national and regional multi-channel campaigns. • Increased e-marketing lead generation 15% in one year with no increased media spend. • Created an email marketing and lead nurturing strategy to mine existing lead database. • Developed a content marketing strategy including webinars, videos, and content pieces to attract early-funnel leads for lead nurturing by marketing. • Codified messaging, market positioning and identity to support a nationwide marketing campaign in support of a of a college bowl sponsorship (2013 National University Holiday Bowl).