Personal Information
Organization / Workplace
Granville United States
Industry
Medical / Health Care / Pharmaceuticals
Website
digitalanalytics101.com
About
April is one of those rare leaders that leverages her 15+ years experience in marketing execution, analysis, and optimization to bridge the gaps between strategy, technology, and customer experience. She has significant expertise in strategic marketing, and has been evangelizing using data to drive strategy since her career started in 1997. Her track record includes highlights like transforming analytics culture at TIAA-CREF, serving on the Board of Directors for the Web Analytics Association, and teaching classes at SMU for their Cox School MBA program.
Tags
digital analytics
web analytics
digital analytics 101
digital marketing
social media
social media marketing
google analytics
content marketing
pinterest
seo
email
website analytics
social media strategy
web analysis
hummingbird
google
content calendar
web 2.0
email marketing
marketing
internet marketing
competitive assessment
website
competitive advantage
social movements
viral marketing
mass media
chris field
twitter
facebook
boston marathon
hashtag
social media success
social media management tools
thought leadership
smu
mba
houzz
remodeling
accelerate
occupy analytics
april wilson
digital analytics association
See more
- Presentations
- Documents
- Infographics