These days there's a whole lot of noise and getting through to your audience isn't easy. The demand for infographics and animation has never been greater, but too many miss the mark. This is your free guide on the strategies behind infographics with impact, and how to take your memorable marketing material from standard to standout.

1. Why settle for
a pie chart?
FROM STANDARD TO STANDOUT
The demand for infographics has
never been greater, but too many
miss the mark. It takes more than
a fancy chart to cut through.

2. After 19 years in the business we know what
works. We’re sharing three proven strategies
used in infographics with impact.
Elevate your data from standard to
standout and take your marketing
strategy to the next level.

3. 1
Show some
personality
A brand is like a person,
it needs a consistent voice and
personality for your audience
to trust and connect with.
1FROM STANDARD TO STANDOUT

4. Top tips 1
Who are you?
Be consistent with your
expression. If your brand
personality constantly
changes, it is confusing
and feels disjointed.
Look the part
Go further than colours
and fonts by using
design motifs that
reflect your brand’s
personality. Add a new
degree of richness to
your brand world.
The medium
is the message
It’s not just what you
say but how you say it.
Match the medium to
your audience to make
the greatest impact.

5. Turning a text document into a PowerPoint presentation
has been the standard method of talking through
some key points and information, but it doesn’t invite
your audience to connect with your content on an
emotional level.
Persona type summaries infographic
Overview and success guide
SKILLS FOR LIFE
Pathway Assessnent Research Mindfull
Type B is an 'ideas
man', who is always
happy to talk to you
about design, chat
about the potential in
each brief.
Type A Infographics (a
clipped compound of
"information" and
"graphics") are graphic
visual representations of
information.
Type D asks why
graphic design, the
technology of graphic
production, or
something else.
Our mission is to ensure
every young person has
the skills, self-awareness
and a plan for success
Researchers disagree
on the exact amount of
human transient
attention span
Selective sustained
attention, also known
as focused attention,
is the level of attentio
Selective sustained
attention, also known
as focused attention,
is the level of attentio
Type F to test the launch
and peer review,
feedback sessions to
follow
Type A 1
2
3
4
5Type F
Type B
Type D
Type C
Type C looks ay data or
knowledge intended to
present information
quickly and clearly.
Type F
STANDARD
POWERPOINT
PRESENTATION
The standard 1

6. The standout
We took the Minded logo
and developed a cast of
characters for a series
of animated videos that
introduce and expand
the Minded ‘world’.
1
CASE STUDY
MINDED
WATCH THE VIDEO
1

7. LOOK THE PART
The six brand
shapes are brought
to life, embodying
the personas they
represent.
THE MEDIUM IS THE MESSAGE
Animation is a fast and
engaging way of telling
this story, appealing to
the younger audience.
WHO ARE YOU?
The geometric
illustration style and
consistent colour
palette complement
existing brand assets.

8. Get to
the point
Your audience is overwhelmed
and time‑poor. Declutter your
communication and make the
message easy to understand.
FROM STANDARD TO STANDOUT 22

9. Keep it simple
Avoid information
overload by filtering
out unnecessary
information.
Make it intuitive
It should make
sense from the
get-go. Have a
clear hierarchy of
information and
avoid busy visuals
that get in the way.
Turn words
into visuals
Humans are visual
creatures, fuse text
and images together
to double down on
the message.
2Top tips

10. STANDARD
CHECKLIST
WITH ICONS
The standard
Slapping on some design elements can make a
document more attractive, but it doesn’t inspire
your audience to take action.
2
QUANTITYCATEGORY
Your Planning Guide
Preparing for Emergencies
More free help and advice
Learn first aid
First aid skills can save lives in emer-
gencies. We offer first aid courses
across the UK, and you can also learn
first aid online.
Make a list of
important numbers
Make a list of numbers you’ll need in
a crisis. This includes local emergen-
cy services and loved ones.
Make a plan for loved
ones, vulnerable people
and pets
In emergencies it can be hard to find
family and friends who live nearby.
Agree a meeting place in advance that
will be clear of any potential hazards.
Make your home safer
Making your home safer will reduce
the damage during an earthquake
and allow you to stay in your home,
even if it is a bit messed up.
Create a household plan
You might not be able to use your
phone, send an email or use social
media. Plan now for when you can’t
communicate.
Get advice for helping children and
young people cope with emergencies in
our teaching resources section.
1
2
3
4
5

11. We transformed a
text-heavy guide into an
illustrated step‑by‑step
handout that reframes
a daunting task as simple
and fun activities.
The standout
CASE STUDY
WELLINGTON REGION EMERGENCY MANAGEMENT OFFICE
2

12. Most people are rescued by the people who are there at the
time. Your neighbours are your first source of support.
Buy a 200 litre (or bigger if you can!) water tank this
weekend, so you’ll have water during an emergency.
They are affordable and easy to install yourself.
Secure it and fill it with clean tap water.
getprepared.org/Water
Replace any
rotten or missing
rafters and struts
in your roof
What goes in must
come out. Find out
how to manage your
waste when you can’t
flush your toilet.
6. Store water
After a large earthquake, water isn’t going to come out of the tap, so you
need to have an emergency water supply. The more you can store, the better.
You will need to have enough water to last your entire household a week.
TONIGHT THIS WEEKEND NEXT WEEKEND
A pair of walking
shoes, jacket, water
and snacks is a
good start
Electricity
Utilities
Damaged utilities can be dangerous and
prevent you from staying in your home.
Find your gas main valve (if you have gas),
main power switch, water toby, and learn
how to turn them off. Mark them clearly
so you can find them quickly.
The average person
uses 1,540 litres
per week normally
If you can’t get a water tank, storing at least
some water is better than none!
Use large, plastic drink bottles. Don’t use old
milk bottles because the trace amounts of milk
will contaminate the water.
Fill each container with tap water until it overflows.
Place the lid on tightly and store in a cool, dark place.
Clean and refill the bottles every 12 months.
Recommended
Your
home and
contents
policy
2L
Put together a grab bag
for home and work
You might have to leave home in a hurry or walk a
long distance to get home from work. Think about
what items you might need, and put together
a grab bag with the basic essentials to get you
through the next few hours or days. You can do
this yourself and it doesn’t have to be expensive.
getprepared.org.nz/GrabBag
Secure heavy or
tall furniture
1 2 3 4 WE’RE PREPARED! We have made our house safer 6 7 8 1 2 3 4 5 6 WE’RE PREPARED! We know who our neighbours are and they know us 8
1 2 3 4 5 6 7 WE’RE PREPARED! We have enough supplies to last a week in an emergency
After a large earthquake, you might not be able to use your phone, send an
email or use social media. Plan now for when you can’t communicate.
Making your home safer will reduce the damage
during an earthquake and allow you to stay in your
home, even if it is a bit messed up.
Agree on a safe meeting place
Decide on a place where you will go to find
each other, and arrange to stay with friends
or family if you need to.
Sort out home and
contents insurance
Most people are underinsured.
Make sure that your home and
your possessions are insured for
the right amount. Contact your
insurer to discuss.
Keep your children safe
Schools have plans to keep your children safe.
Check out your school’s emergency plan at:
getprepared.org.nz/schools
Arrange at least three friends or family within walking
distance of the school to collect your children for you.
Give their names to your school.
Talk with your children about what they could expect
and who could collect them if you can’t get there.
5. Make your
home safer
4. Create a
household plan
Secure water
header tanks
Check brick chimneys
are properly secured.
If you don’t use
your chimney,
then remove it 7. Meet your
neighbours
8. Try
camping
at home
Your house is already full of
emergency items disguised as
everyday things!
The blankets on your bed, the clothes in your
closet, and things in the kitchen are all things
you can use in emergencies.
• Have supplies for babies, toddlers and pets,
if you have them
• Keep a list of your medications and make
sure you have enough available.
By looking after yourself and your household,
you’ll also be helping emergency services
focus their limited resources on the people
who need the most help.
Keep your pantry
as full as you can,
enough that you
don’t need to
shop for a week
Check the roof, walls, furniture and
foundations are safe.
If you need help, get a professional
builder in to check your home.
Find out more about getting
your home quake checked:
getprepared.org.nz/SafeHomes
If you’re renting
It’s in your landlord’s best
interests if your home is still
liveable after an earthquake,
so talk with them about
making your home safer,
using this guide.
Even better, you’ll be helping build a friendlier,
more resilient community every day of the year.
Start with a simple smile and introduction.
The first step is always the hardest! Then suggest
a few of you exchange contact details in case of
an emergency. It’s an easy conversation starter.
You can also start a Neighbourhood Support
group on your street or join the local Timebank.
Connect with a few people on your street this
weekend, so in an emergency you can:
• Make sure everyone is safe and looked after,
especially those who might need extra help
• Share resources and skills to help each other
• Support each other in the days afterwards.
Organise a catch-up, BBQ or
working bee with a few of
your neighbours in a couple
of weeks.
Provide
additional
support for
unreinforced
masonry walls
Secure hot water
cylinders and
free-standing
wood burners
10L
KEEP IT SIMPLE
All non-essential
information has
been taken out.
MAKE IT INTUITIVE
A progress bar helps
you track your
preparedness.
TURN WORDS INTO VISUALS
The illustrations
reinforce the written
instructions.

13. Tell a story
Numbers without context
are meaningless. Build a
narrative around the data
that guides your audience
towards insights.
3FROM STANDARD TO STANDOUT

14. Top tips 3
Find a narrative
Everyone loves
a good story.
Make your key
points memorable
by anchoring them
to a story.
Compare &
contrast
A comparison provides
meaning and insight,
which is far more
powerful than just a
number by itself.
Broadcast the
takeaway
The core message or
impression that you
want your audience
to come away with
should be clear.

15. The standard
A dashboard is more engaging than a spreadsheet but
you are still simply presenting your audience with a
dataset – it doesn’t lead your audience to a conclusion
or insights.
3
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HW2
HW3
HW4
Exam1
HW5
HW6
HW7
HW8
60 50 50 150 50 50 50 50
0% 100.0% 98.0% 72.0% 80.0% 100.0% 98.0% 72.0% 80.0%
0% 82.0% 56.0% 78.0% 80.0% 82.0% 56.0% 78.0% 80.0%
0% 84.0% 100.0% 58.0% 84.0% 84.0% 100.0% 58.0% 84.0%
0% 92.0% E 98.0% 82.0% 92.0% E 98.0% 82.0%
0% 100.0% 98.0% 72.0% 80.0% 100.0% 98.0% 72.0% 80.0%
0% 82.0% 56.0% 78.0% 80.0% 82.0% 56.0% 78.0% 80.0%
0% 84.0% 100.0% 58.0% 84.0% 84.0% 100.0% 58.0% 84.0%
0% 92.0% E 98.0% 82.0% 92.0% E 98.0% 82.0%
0% 100.0% 98.0% 72.0% 80.0% 100.0% 98.0% 72.0% 80.0%
0% 82.0% 56.0% 78.0% 80.0% 82.0% 56.0% 78.0% 80.0%
0% 84.0% 100.0% 58.0% 84.0% 84.0% 100.0% 58.0% 84.0%
0% 92.0% E 98.0% 82.0% 92.0% E 98.0% 82.0%
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EDUCATION OVERVIEW INFOGRAPHIC
7,205 million2016
17,962 million2017
3
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21
Education is the process of facilitating learning, or the
acquisition of knowledge, skills, values, beliefs, and habits.
Educational methods include storytelling, discussion,
teaching, training, and directed research. Education
frequently takes place under the guidance of educators, but
learners may also educate themselves.[1]
Education can take place in formal or informal settings and
any experience that has a formative effect on the way one
thinks, feels, or acts may be considered educational. The
methodology of teaching is called pedagogy.
Education is commonly
divided formally into such
stages as preschool or
apprenticeship.
Education is commonly
divided formally into such
stages as preschool or
apprenticeship.
Education is commonly
divided formally into such
stages as preschool or
apprenticeship.
Primary (or elementary) education
consists of the first five to seven
years of formal, structured
education.
Education is the process
of facilitating learning, or
the acquisition of
knowledge, skills, values,
beliefs, and habits.
Educational methods
include storytelling.
In general,
primary education consists of six to
eight years of schooling starting at
the age of five or six, although this
varies between, and sometimes
within, countries.
Education
Systems Around
The World from
2016 to 2017
Maths in education
OVERVIEW
OVERVIEW
Statistical collections
KEY STAGE
12 weeks
12 weeks
12 weeks
6 Months
6 Months
6 Months
1 year
1 year
1 year
Global pathways
Around 89% of children aged six to
twelve are enrolled in primary
education, and this proportion is rising
Childcare and
early years
Education
and training
85%
Three points for education pathway status
Certificates
Elementary
education
consists oft he
first five
structured
education.
20182017
201720162015201420132012
2016
Latest statistical releasesally
Graduate labour market
STANDARD
DASHBOARD
FULL OF GRAPHS

16. We turned a list of
infographics and
headlines into a
succinct animated
narrative that captures
its audience’s attention.
CASE STUDY
THE PACIFIC COMMUNITY (SPC)
WATCH THE VIDEO
The standout 3

17. COMPARE & CONTRAST
Visual comparisons
add meaning to
statistics, movement in
the animation is used
to emphasise trends.
BROADCAST THE TAKEAWAY
Every part of the
animation speaks to
children and education.
FIND A NARRATIVE
The growth of a
coconut is used as a
running thread that
joins each scene.

18. You deserve
more than
a pie chart.
Now that you know the potential of infographics,
you don’t have to settle for less.
Do you want to take your project from standard
to standout? Let’s chat.
Call Diane on +64 4 815 8167
or email diane@gustodesign.global