EXPOSITIE APRIL 2013 | MUZEE SCHEVENINGEN

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Diane Brommer

Art & Photos

EXPOSITIE APRIL 2013 | MUZEE SCHEVENINGEN

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Email is now the most-used tool for online communication. It is a fast, affordable, and convenient method for contacting your clients, sharing your business’s message and encouraging return visit to your business. The scary part is getting started and doing it right. There are laws that govern sales emails and techniques to getting them in the right inboxes and getting them opened. This class will teach you how you can use email to enhance relationships with current and potential clients, rules and best practices for keeping it ethical, and most importantly, how to build and grow an email list of Ideal Clients. You’ve got a decent list of past, current clients, and potential clients. Maybe you have a “Sign up for my Newsletter” subscription box on your website. Perhaps you even manage to send out a monthly email to your list. What’s next? This class will address better techniques for getting your emails read, and more importantly, getting clients to book (and more often) as a result of effective email marketing. We’ll look at segmenting lists, A/B testing, analytics and the keys to creating compelling content that truly serves your audience and promotes your business.

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