2. The Adventurer 1200 head orThe Adventurer 1200 head or
helmet mountable high-powerhelmet mountable high-power
lamp and SOS Beacon.lamp and SOS Beacon.
The Adventurer 1200The Adventurer 1200
The Adventurer 1200 AutoThe Adventurer 1200 Auto
The Adventurer 1200 SMSThe Adventurer 1200 SMS
The Adventurer 1200 GPSThe Adventurer 1200 GPS

4. USP'sUSP's AdventuAdventu
rer 1200rer 1200
Light andLight and
MotionMotion
ExposureExposure
LightsLights
HopeHope EvansEvans
CyclesCycles
PricePrice £200£200 £300£300 £325£325 £295£295 £104£104
Light OutputLight Output 1200lm1200lm 1200lm1200lm 1285lm1285lm 1000lm1000lm 1200lm1200lm
RangeRange 500m500m 105m105m 500m500m
WeightWeight 50g50g 216g216g 375g375g 367g367g 151g151g
Burn TimeBurn Time 18hr Li18hr Li 1.5hr1.5hr 3hr3hr 1.25hr1.25hr 3.5hr3.5hr
DH Helmet MountDH Helmet Mount     
Controllable in useControllable in use     
Convert to Hand HeldConvert to Hand Held IPIP    
Mount AnywhereMount Anywhere     
Infinitely Adjustable MountInfinitely Adjustable Mount IPIP    
SOSSOS     
Auto SOSAuto SOS IPIP    
SMS SOSSMS SOS IPIP    
GPS SOSGPS SOS IPIP    
AA Li (18hr)AA Li (18hr)     
AA Nimh (2.5hr @ 900lm)AA Nimh (2.5hr @ 900lm)     
AA AlkalineAA Alkaline     
Li Polymer (If Requested)Li Polymer (If Requested)     

5. Who is myWho is my
market?market?

6. Hill WalkingHill Walking
Ski MountaineeringSki Mountaineering
Cave ClimbingCave Climbing
Scuba DivingScuba Diving
PhotographersPhotographers
Roadside RecoveryRoadside Recovery
ConstructionConstruction
Armed ForcesArmed Forces
MiningMining
Commuting by BikeCommuting by Bike
Mountain BikingMountain Biking

7. According to The LSE British CyclingAccording to The LSE British Cycling
Economy Gross Cycling Product’ Report:Economy Gross Cycling Product’ Report:
Bicycle accessories market in UK is £2.9bilion.Bicycle accessories market in UK is £2.9bilion.
Average spend is £250/a.Average spend is £250/a.
And IMBA-UK:And IMBA-UK:
5.5million off road bikers in UK as 2006 and5.5million off road bikers in UK as 2006 and
growing at 7% per annum,growing at 7% per annum,
of which, 1.3million ride off-road around threeof which, 1.3million ride off-road around three
times per week. Their average spend ontimes per week. Their average spend on
accessories is around £1200 a year.accessories is around £1200 a year.

8. How do I intendHow do I intend
to take thisto take this
product toproduct to
market?market?

9. Fulfilment byFulfilment by
Amazon 7%Amazon 7%
www.mountain-pursuits.com
Launch event at
Glentress
Customers
Adventurer 1200
Adventurer 1200 auto
Adventurer 1200 SMS
Adventurer 1200 GPS
£e-
voucher
Bank Account
95% Revenue
5% Revenue
Voucher + Cash
Product
Grants
Funds matched
Manufacturer
Investors
Magazine
Reviews
Information Money Product

10. What have I done so far?What have I done so far?

Manufacture the prototypeManufacture the prototype

Tested the prototype over a full seasonTested the prototype over a full season

Spent many hours on the designSpent many hours on the design

Spoke to stockistsSpoke to stockists

Negotiated professional servicesNegotiated professional services

Had a great feedback from a variety ofHad a great feedback from a variety of
potential customerspotential customers

Written basic websiteWritten basic website

Come up with a business modelCome up with a business model

11. Why do I need investment now?Why do I need investment now?

Now I have IP filed, I am in a position toNow I have IP filed, I am in a position to
divulges the USPsdivulges the USPs

I will struggle to hold down my full-time job,I will struggle to hold down my full-time job,
run my household and run with therun my household and run with the
marketing of the Adventurer 1200 throughmarketing of the Adventurer 1200 through
social media.social media.

It is time to burst the bubble and unleashIt is time to burst the bubble and unleash
Mountain Pursuits to fully benefit from thisMountain Pursuits to fully benefit from this
autumn and Christmas marketsautumn and Christmas markets

I really feel that I will struggle to get anyI really feel that I will struggle to get any
further on my own I need Angel investment,further on my own I need Angel investment,
mentoring and a backup.mentoring and a backup.

12. Year 1 UK Year 2 EU Year 3 World
Retail Price £200.00 £200.00 £200.00
X VAT £166.67 £166.67 £166.67
Production/Unit £40.00 £40.00 £40.00
Units Soles 500 3000 15500
Gross Sales £83,333.33 £500,000.00 £2,583,333.33
Gross Margin 76.00% 76.00% 76.00%
Overheads £70,783.33 £212,250.00 £901,416.67
Net Profit £12,550.00 £287,750.00 £1,681,916.67

13. Investment Brake-down:Investment Brake-down:
My salary £30kMy salary £30k
Around £25K on year one productionAround £25K on year one production
£10k on marketing£10k on marketing
The remainder will be used for working capital and toThe remainder will be used for working capital and to
help kick off the second years production comehelp kick off the second years production come
summer 2013.summer 2013.

14. Exit StrategyExit Strategy
Invite a competitor such as:Invite a competitor such as:

Light and Motion, Hope, Exposure Lights, AY UPLight and Motion, Hope, Exposure Lights, AY UP
Lighting Systems,Lighting Systems,

HalfordsHalfords

SRAMSRAM

Shimano orShimano or

Endura.Endura.
To buy Mountain Pursuits and it's IP after Y3.To buy Mountain Pursuits and it's IP after Y3.

15. Derek KerrDerek Kerr
Mountain Pursuits Ltd.Mountain Pursuits Ltd.
derek@mountain-pursuits.comderek@mountain-pursuits.com
www.mountain-pursuits.comwww.mountain-pursuits.com
T:T: 07799 26510307799 265103