BASE id is an interior fitout contractor based in Dubai, UAE that was established in 2011. It provides turnkey interior solutions including shop fitting, office fitouts, furniture, and metal fabrication. It prides itself on completing projects on time, within budget, and to a high quality. The document provides details about BASE id's services, divisions, projects, clients, and contact information.

1. www.baseid.ae
BASE id Decor LLC
interior fitout contractor
01
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

2. www.baseid.ae
What is BASE id?
02
BASE id was established to address a series of specific business related problems.
This included:
 Increased off-shoot business with lack of project expertise and a understanding of how the
industry works and specially Interior Fit Out Sector.
 Ensure that clients projects are completed in time, within budget and with quality.
 Insuring ‘one-stop’ service for all fit out needs
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

3. www.baseid.ae
Our Company
03
Since commencing operations in the United Arab Emirates in 2011, BASE id has evolved into one
of the leading interior contractors and furniture manufacturers establishing a solid track record for
successfully completing projects on time, to budget and to the quality and standards required by
its clients.
Our vision and core values are reflected in our dedication and accomplishments; they encapsulate
the motivation that inspires BASE id to be a specialist interior contractor and furniture manufacturer
of the highest order.
BASE id is firmly established at the leading edge of the interior fit out industry. We pursue
excellence, innovation and professionalism in everything we undertake. Our focus is on quality and
our primary objectives are to provide quality product delivered in a quality way.
BASE id has an extensive client list, which includes international brands and major local business
enterprises. Thus specializing in turnkey interior fit out for offices, retail stores and restaurants.
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

4. www.baseid.ae
Our Company
04
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery
The company’s ‘one-stop’ service includes shop fitting, office fit-out, specialist contracts, space
planning, interior design, joinery works, contract furnishing, refurbishment work and metal
fabrication. Thereby materializing projects from conceptualization to delivery and realization of the
project.
BASE id is constantly upgrading its services and broadening its product base to suit the increasing
quality conscious market.
For further information on BASE id, please contact:
MOS office 2, Wafi City Mall
Dubai, UAE
T: +971 4 370 8110
E: info@baseid.ae
W: www.baseid.ae

5. www.baseid.ae
BASE id Group
05
 BASE id Decor LLC
 Light Node Trading LLC
 BASE id – Metal Division
 Jia Restaurant LLC
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

6. www.baseid.ae
Mission
06
To be the premier interior contracting brand by providing unparalleled quality, services and
management while utilizing our resources and systems and enabling our employees to deliver
uncompromising excellence to our clients.
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

7. www.baseid.ae
Values
07
 Develop and maintain strong, trusting relationships with our clients, suppliers and employees
 Successfully manage growth and guide operations with a strong central support team
 Constantly pursue customer satisfaction
 Offer the best working environment for our employees, allowing for creativity and individuality
 Invest in our employees, through ongoing development and training program
 Educate our employees on the business and encourage personal and professional growth
within the company
 Uphold the time-tested values of honesty, trust and personal integrity
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

8. www.baseid.ae
Expertise
08
BASE id’s Areas of Expertise Include:
 Shop fitting
 Office, retail and restaurant fit-out
 Specialist contracts
 Space planning
 Interior Design
 Joinery Works
 Contract furnishing
 Refurbishment work
 Metal fabrication
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

9. www.baseid.ae
Resources
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 In-house joinery production
 In-house metal fabrication
 Project management
 Estimating
 Contract furnishing, supply and maintenance
 Equipment procurement and furniture installation
 Interior design
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

10. www.baseid.ae
Clients
10
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

11. www.baseid.ae
Projects
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 BurgerRebel
 Moti Mahal Delux
 Little Castle
 Victoria Secrets
 Cafe Blanc
 Accent
 Spices Garden
 Antica Murrina
 Cotton On
 La Aristocrat
 Mirchi Express
 Marry Brown
 Punch Advertising
 Lapin House
 Amber Gallery
 Sac Wich
 Organdy
 Sanrio
 Makani Restaurant
 Marasil
 Zayzafoon Restaurant
 Abwaab Office
 By Malene Birger
 Al Reef CMO Office
 Votive Jewellery
 Gitanjali
 Wendy’s
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

12. www.baseid.ae
BASE id Divisions
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 Metal Fabrication
Our manufacturing facility located in Umm Ramool is equipped with highly skilled shop floor
workmen to produce best quality mild steel and stainless steel products for interiors, construction
and F&B.
Today the company prides itself by providing fully integrated manufacturing and installation skills
for a full range of interior projects.
We focus our attention on the efficient production of stainless steel, ornamental and miscellaneous
iron work and on the complete satisfaction of our clients.
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

13. www.baseid.ae
13
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery
BASE id Divisions
 Light Node
Our lighting division provides value added service like lighting design, customized solutions,
simulation pictures to evaluate the lighting concept, thereby, arriving at an exact or near equivalent
solution without compromising on aesthetics, maintenance and energy costs.
We serve the needs of our various clients by providing solutions for:
 Architectural Lighting
 Hospitality and Residential
 Healthcare and Wellness
 Street and Landscape
 Retail and Office
 Industrial
 Sports

14. www.baseid.ae
Company Details
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 Head Office: P.O. Box 112453
MOS Office 2, Wafi City Mall
Dubai, UAE
T: +971 4 370 8110
E: info@baseid.ae
W: www.baseid.ae
 Workshop: Warehouse #5
Lootah Building
Umm Ramool, Dubai – UAE
 Date of Incorporation: 2011
 Bankers: EmiratesNBD
P.O. Box 721
Dubai, UAE
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

15. www.baseid.ae
Why BASE id?
15
BASE id – The right partner for your business
 Single source of multi-disciplinary services
 Proven track record
 Financially secure
 Custom joinery manufacturing facility
 Contract furnishing supply and maintenance
 Experienced tradesmen in civil, joinery and metal fabrication
 A genuine ‘Honest and Customer Care’ approach
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery

16. www.baseid.ae
Gallery
16
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GalleryZayzafoon Restaurant - BAS Mall, Abu Dhabi

17. www.baseid.ae
Gallery
17
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GalleryMoti Mahal Deluxe Restaurant - Ras Al Khaimah

18. www.baseid.ae
Gallery
18
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GalleryMakani Restaurant - Sahara Centre, Sharjah

19. www.baseid.ae
Gallery
19
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GalleryMarrybrown - ENOC, Al Khail, Dubai

20. www.baseid.ae
Gallery
20
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GalleryLa Aristocrat - Rigga, Deira, Dubai

21. www.baseid.ae
Gallery
21
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GallerySac Wich - Al Ghurair Centre, Dubai

22. www.baseid.ae
Gallery
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery
22
Gitanjali - Marina Mall, Abu Dhabi

23. www.baseid.ae
Gallery
23
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GalleryBy Malene Birger - Wafi City Mall, Dubai

24. www.baseid.ae
Gallery
24
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GalleryCotton On - Muscat City Centre, Oman

25. www.baseid.ae
Gallery
25
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GallerySanrio - Muscat City Centre, Oman

26. www.baseid.ae
Gallery
26
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GalleryAbwaab Office - Downtown Dubai

27. www.baseid.ae
Gallery
27
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 GalleryPunch Advertising Office - 48 Burj Gate, Dubai

28. www.baseid.ae
Thank you !
The BASE id Team
28
 What is BASE id?
 Our Company
 BASE id Group
 Mission
 Values
 Expertise
 Resources
 Clients
 Projects
 BASE id Divisions
 Company Details
 Why BASE id?
 Gallery