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Deepika Nandakumar
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As part of the Level 6 Marketing Communications module, I developed a marketing campaign with another student where we selected a number of media tools to launch a healthy breakfast menu for kids. The slides include examples of TV advert, outdoor advertising (tube, bus and billboard), Google display ads, Instagram, Facebook and Youtube, magazines and newspapers, sales promotion and press release. The whole campaign was based on the objectives that we set in the first part of the assignment, where we were KFC and drafted a brief to the agency. We had to consider the target audience (demographics, psychographics and geographics), budget and how we would evaluate the success of the campaign. My twitter is @atvidigal and Jozef's is @jozzzko
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