3. Many other social media platforms exist, but cater to less
relevant / too specialised niches or demographics.
Use of such platforms would give a poor return on investment
(ROI).
Reach
Recruitment tool
Versatile
content
Low maintenance
Public-facing
Interaction
Professionally
relevant content
5. Why social media?
NDIS means:
Disability service provision will become a consumer-driven market place.
Providers will need to become competitive to retain a market share.
Larger businesses: more capital for investment, e.g. staff training, specialised
services – and marketing.
Smaller businesses: less investment capital, but provide more personalised,
flexible, sympathetic service to clients.
Social media is an excellent tool for cost-efficient on-line marketing…
6. Social media marketing
Create a brand presence.
Build a following and increase traffic.
Increased traffic can yield leads, which can be nurtured to become
customers.
Favourable online presence leads to personal referrals -
deliberately by word-of-mouth.
inadvertently through interacting with/sharing content, which then shows
up on news feeds.
7. Brand presence
Our purpose, location, reputation, values, strengths, passions.
Attractive to people who can benefit from our services.
Ethically and sensitively, in keeping with Interact’s values.
8.
9. • Using social media may trigger
the release of dopamine,
causing positive feelings.
• Social media interactions can
also increase bonding
between individuals.
• Interact’s social media
platforms are potential tools
for reducing feelings of
isolation, and increasing the
team feel.
10. Elements of social media marketing
Content creation:
Content should:
• Be adapted to network.
• Error-free.
• Include visual elements to
encourage engagement.
• Reflect the ethos of Interact.
Analytics can be used to assess and
inform improvements.
Customer service:
• Respond to queries and signpost
advice.
• Move negative or personal
conversations to more
appropriate channels.
• Promote happy customer
messages.
• Showcase customer service as a
company differentiator.
Community building:
• Engagement and
communication.
• Consumers and other
businesses.
• Reciprocal referrals.
• Community links also reflect and
promote brand presence.
13. Interact Brisbane
This coffee shop has a really great atmosphere, and
is also accessible for wheelchair users. If you’re
looking for a caffeine fix, why not give it a try?
14. Interact Brisbane
Now that Brisbane is warming up for the summer, a trip
on the CityCat is a great way to spend a few hours.
Maybe you could visit the botanic gardens and then
head over to South Bank, or simply cruise along the
river and take in the sights. Pension card holders are
entitled to half price tickets, and travel with a
companion card is free! Visit
[https://www.brisbane.qld.gov.au/traffic-
transport/public-transport/timetable-tickets] for fares
and timetables.
18. ‘Liking’, soliciting reciprocal ‘likes’, retweeting, and
engaging in / initiating interaction from:
More disability support organisations.
More Brisbane-based educational institutions.
More relevant and Brisbane-based service
providers.
Brisbane-based small businesses favoured by
Interact participants.
Local small businesses with other disability tie-ins:
For example, local business Mox & Co, who make
and sell handmade goods, donating 50% of
profits to autism charity AEIOU.
This kind of arrangement can be reciprocally
beneficial in marketing terms.
20. Well that was fun…
But what does a great
social media manager
look like?
Editor's Notes
News updates or articles with relevance to disabilities (such as the links to the docos I sent in for the FB page).
Links to events that may be of interest to Interact participants (such as the Burleigh Heads accessible beach events link I sent in).
Recommendations for things to do / places to go – with the aim of both providing ideas for things to do during support, and empowering participants to identify things to do independently.
Good news stories from participants or support workers at Interact, with appropriate consent (such as the story about Jonelle’s exercise classes that she does, which I passed on to Interact).
