David Loughnan
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Personal Information
Organization / Workplace
TraffikLocation
Sydney Area, Australia AustraliaOccupation
Head of DigitalIndustry
Technology / Software / Internet
Website
http://www.traffik.com.auAbout
Ultimately responsible for: • Digital P&L • Digital strategy and creative • Defining the company's digital offering and positioning • Building an in-house digital production team capable of delivering experiences that fuse creativity and technology with a specific focus on user experience • Integration of new technologies into campaigns and activations including gesture control, virtual reality (Oculus VR), bluetooth beacons and augmented reality • Creation and delivery of resaleable digital products to drive additional revenue streams • Educating the wider company on digital processes and technologies