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Digital 2016 Global Overview (January 2016)

The document presents We Are Social's Digital in 2016 report, which summarizes global digital, social, and mobile trends and statistics across 30 key economies. It includes an overview of user demographics, internet penetration, and growth rates over the last year, highlighting the rise in internet and mobile user activity. The report is divided into three parts, each focusing on different aspects and regions of digital media.

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@wearesocialsg • 1 DIGITAL IN 2016WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL, SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS we are social SIMON KEMP • WE ARE SOCIAL
@wearesocialsg • 2
@wearesocialsg • 3 COUNTRIES INCLUDED IN THIS OVERVIEW 1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA 11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA 21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 THAILAND 26 TURKEY 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM 21 9 5 4 10 24 15 22 7 19 12 20 8 13 1 16 23 6 2 3 11 18 14 17 25 26 27 28 29 30
@wearesocialsg • 4 WELCOME Welcome to We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics and trends you need to understand the state of digital, social and mobile media around the world today. We’ve received numerous requests for data on additional countries over the past few years, so we’ve split this year’s report into three distinct parts: DIGITAL IN 2016 § This report, which contains regional and global overviews, together with in-depth profiles of 30 of the world’s top economies. Click here to access our previous reports. 2016 DIGITAL YEARBOOK § A separate report, which contains high-level profiles of 232 countries around the world. Read and download We Are Social’s 2016 Digital Yearbook by clicking here. EXECUTIVE SUMMARY § Our analysis of this year’s key data and trends, together with our forecasts for the coming twelve months. Read We Are Social’s Executive Summary by clicking here. If you have any questions about what these trends might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of them, visit us at wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.
@wearesocialsg • 6 GLOBAL & REGIONAL OVERVIEWS
@wearesocialsg • 7 GLOBAL DIGITAL SNAPSHOT INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOTOF THE WORLD’SKEY DIGITAL STATISTICAL INDICATORS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 7.395 JAN 2016 URBANISATION: 54% 3.419 PENETRATION: 46% 2.307 PENETRATION: 31% 3.790 PENETRATION: 51% 1.968 PENETRATION: 27%
@wearesocialsg • 8 JAN 2016 ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF UNIQUE MOBILE USERS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. +10% +10% +4% +17% +332 MILLION +219 MILLION +141 MILLION +283 MILLION
@wearesocialsg • 9 SHARE OF GLOBAL USERS JAN 2016 NORTH AMERICA 5% 9% 9% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9% 7% 7% WEST EUROPE 6% %9 10% 7% CENTRAL ASIA 1% <1% 1% 1% EAST ASIA 22% 33% 25% 22% SOUTH ASIA 24% 8% 14% 18% MIDDLE EAST 3% 3% 4% 4% AFRICA 16% 6% 10% 13% OCEANIA 1% 1% 1% 1% POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS INTERNET USERS MOBILE CONNECTIONS SOUTHEAST ASIA 9% 10% 8% 11% EAST EUROPE 6% 8% 8% 8% • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
@wearesocialsg • 10 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 1,201 URBANISATION: 41% 349 PENETRATION: 29% 129 PENETRATION: 11% 986 vs POPULATION: 82% 102 PENETRATION: 8% DIGITAL IN AFRICA
@wearesocialsg • 11 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +14% +25% +20% +47.2 MILLION +25.3 MILLION +17.1 MILLION ANNUAL GROWTH: AFRICA +9% +84.4 MILLION
@wearesocialsg • 12 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 997 URBANISATION: 81% 665 PENETRATION: 67% 511 PENETRATION: 51% 1,072 vs POPULATION: 108% 437 PENETRATION: 44% DIGITAL IN THE AMERICAS
@wearesocialsg • 13 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +6% +6% +9% +38.9 MILLION +28.6 MILLION +37.5 MILLION ANNUAL GROWTH: THE AMERICAS +1% +9.6 MILLION
@wearesocialsg • 14 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 4,116 URBANISATION: 47% 1,662 PENETRATION: 40% 1,211 PENETRATION: 29% 3,860 vs POPULATION: 94% 1,066 PENETRATION: 26% DIGITAL IN ASIA-PACIFIC
@wearesocialsg • 15 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +12% +14% +21% +199.0 MILLION +145.8 MILLION +187.3 MILLION ANNUAL GROWTH: ASIA-PACIFIC +4% +155.6 MILLION
@wearesocialsg • 16 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 838 URBANISATION: 73% 616 PENETRATION: 73% 393 PENETRATION: 47% 1,102 vs POPULATION: 132% 305 PENETRATION: 36% DIGITAL IN EUROPE
@wearesocialsg • 17 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +4% +3% +6% +25.9 MILLION +11.2 MILLION +18.2 MILLION ANNUAL GROWTH: EUROPE +1% +13.5 MILLION
@wearesocialsg • 18 ACTIVE INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 242 URBANISATION: 71% 128 PENETRATION: 53% 63 PENETRATION: 26% 298 vs POPULATION: 123% 58 PENETRATION: 24% DIGITAL IN THE MIDDLE EAST
@wearesocialsg • 19 JAN 2016 GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +17% +13% +66% +21.4 MILLION +7.5 MILLION +23.0 MILLION ANNUAL GROWTH: THE MIDDLE EAST +3% +8.9 MILLION
@wearesocialsg • 20 GLOBAL INTERNET USAGE
@wearesocialsg • 21 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNET USE JAN 2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. 46% 88% 60% 29% 53% 83% 64% 54% 68% 44% 40% 27% 41% REGIONAL INTERNET PENETRATION FIGURES
@wearesocialsg • 22 INTERNET USE: REGIONAL OVERVIEW JAN 2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. INTERNET USERS (INMILLIONS), AND INTERNET PENETRATION, BY REGION INTERNET USERS, IN MILLIONS INTERNET PENETRATION 54% 27% 29% 83% 88% 64% 41% 60% 53% 44% 68% 40% 867 480 349 345 315 271 259 254 128 96 27 27 EAST ASIA SOUTH ASIA AFRICA WEST EUROPE NORTH AMERICA EAST EUROPE SOUTHEAST ASIA SOUTH AMERICA MIDDLE EAST CENTRAL AMERICA OCEANIA CENTRAL ASIA
@wearesocialsg • 23 INTERNET USE BY COUNTRY JAN 2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. NATIONAL INTERNET PENETRATION FIGURES 96% 92% 91% 91% 90% 89% 88% 87% 86% 82% 80% 79% 77% 72% 68% 67% 64% 63% 58% 58% 56% 53% 52% 50% 49% 49% 47% 46% 46% 34% 28% UAE UK CANADA JAPAN SOUTHKOREA GERMANY AUSTRALIA USA FRANCE SINGAPORE ARGENTINA HONGKONG SPAIN RUSSIA MALAYSIA POLAND SAUDIARABIA ITALY TURKEY BRAZIL THAILAND NIGERIA EGYPT VIETNAM CHINA SOUTHAFRICA MEXICO PHILIPPINES GLOBALAVERAGE INDONESIA INDIA
@wearesocialsg • 24 INTERNET RANKINGS JAN 2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. # COUNTRY % USERS 01 ICELAND 98% 324,518 02 BERMUDA 97% 68,280 03 NORWAY 96% 5,047,528 04 DENMARK 96% 5,452,151 05 ANDORRA 96% 82,148 06 UAE 96% 8,807,226 07 NETHERLANDS 95% 16,143,879 08 LUXEMBOURG 95% 541,206 09 FAROE ISLANDS 95% 47,762 10 SWEDEN 94% 9,216,226 # COUNTRY % USERS 214 NORTH KOREA 0.03% 7,200 213 NIGER 2.0% 395,990 212 CHAD 2.5% 356,678 211 CONGO (DEM. REP.) 3.0% 2,381,254 210 ETHIOPIA 3.7% 3,700,000 209 GUINEA-BISSAU 3.8% 70,000 208 SIERRA LEONE 4.0% 260,000 207 CENTRAL AFRICAN REP. 4.4% 217,279 206 SOMALIA 4.6% 500,000 205 BURUNDI 4.6% 526,372 BASED ON INTERNET PENETRATION INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE HIGHEST INTERNET PENETRATION LOWEST INTERNET PENETRATION
@wearesocialsg • 25 TIME SPENT ON THE INTERNET JAN 2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. AVERAGE NUMBER OF HOURS SPENT USING THE INTERNETPER DAY, SPLIT BYPC USE AND MOBILE PHONE USE ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE 5.2 5.2 4.9 4.7 4.7 4.7 4.7 4.6 4.6 4.6 4.4 4.4 4.4 4.3 4.2 4.2 4.1 4.1 3.9 3.8 3.8 3.6 3.6 3.4 3.3 3.3 3.1 2.9 3.9 3.2 3.0 3.9 3.5 3.5 1.4 2.4 3.6 3.4 3.6 1.3 3.1 1.9 2.1 2.6 3.8 2.2 1.3 1.6 1.9 1.1 1.0 2.5 1.3 2.2 1.9 0.6 BRAZIL PHILIPPINES SOUTHAFRICA THAILAND ARGENTINA INDONESIA RUSSIA VIETNAM MALAYSIA MEXICO UAE POLAND INDIA US SINGAPORE TURKEY SAUDIARABIA ITALY CANADA UK SPAIN AUSTRALIA FRANCE CHINA GERMANY HONGKONG SOUTHKOREA JAPAN
@wearesocialsg • 26 SHARE OF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device. BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: JAN 2016 56% 39% 5% 0.1% -9% +21% -21% -10%
@wearesocialsg • 27 MOBILE’S SHARE OF WEB TRAFFIC JAN 2016 • Source: StatCounter, Q1 2016. PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES 82% 75% 70% 66% 55% 51% 49% 47% 46% 45% 41% 40% 39% 36% 34% 32% 31% 29% 29% 28% 27% 27% 26% 26% 24% 22% 22% 21% 19% 19% 12% NIGERIA SOUTHAFRICA INDONESIA INDIA SAUDIARABIA POLAND UAE MALAYSIA TURKEY THAILAND SINGAPORE CHINA GLOBALAVERAGE JAPAN MEXICO SPAIN ARGENTINA HONGKONG PHILIPPINES UK USA AUSTRALIA SOUTHKOREA BRAZIL VIETNAM GERMANY EGYPT ITALY FRANCE CANADA RUSSIA
@wearesocialsg • 28 AVERAGE NET CONNECTION SPEEDS JAN 2016 • Source: Akamai’s State of the Internet report, Q3 2015. AVERAGE INTERNET CONNECTIONSPEEDS, IN MBPS(FIXED CONNECTIONS) 20.5 15.8 15.0 13.0 12.6 12.5 11.9 11.5 10.6 10.4 10.2 8.2 8.2 7.8 6.8 6.5 6.2 5.5 5.1 4.9 4.2 3.7 3.7 3.6 3.4 3.2 3.0 2.8 2.5 2.5 1.7 SOUTHKOREA HONGKONG JAPAN UK USA SINGAPORE CANADA GERMANY POLAND SPAIN RUSSIA FRANCE THAILAND AUSTRALIA UAE ITALY TURKEY MEXICO GLOBALAVERAGE MALAYSIA ARGENTINA CHINA SOUTHAFRICA BRAZIL VIETNAM SAUDIARABIA INDONESIA PHILIPPINES INDIA NIGERIA EGYPT
@wearesocialsg • 29 ACTIVE E-COMMERCE SHOPPERS JAN 2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. PERCENTAGE OF THE NATIONAL POPULATIONWHOBOUGHT SOMETHING ONLINE IN THE PASTMONTH [SURVEY-BASED] 77% 74% 72% 66% 64% 62% 62% 60% 57% 57% 57% 55% 53% 53% 50% 48% 48% 45% 44% 44% 44% 41% 37% 31% 29% 27% 27% 23% UK GERMANY SOUTHKOREA USA FRANCE UAE AUSTRALIA CANADA SPAIN SINGAPORE HONGKONG JAPAN ARGENTINA POLAND MALAYSIA ITALY RUSSIA TURKEY BRAZIL CHINA THAILAND SAUDIARABIA VIETNAM MEXICO PHILIPPINES INDONESIA SOUTHAFRICA INDIA
@wearesocialsg • 30 GLOBAL SOCIAL MEDIA USAGE
@wearesocialsg • 31 JAN 2016 SOCIAL MEDIA USE ## • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’SMOST ACTIVE PLATFORM 2.31B 31% 1.97B 27%
@wearesocialsg • 32 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIAL MEDIA USE JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. 31% 59% 50% 11% 26% 48% 45% 48% 45% 40% 6% 11% 37% TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION
@wearesocialsg • 33 SOCIAL MEDIA REGIONAL OVERVIEW JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION 769 234 213 211 201 191 186 129 87 63 18 4 EAST ASIA SOUTHEAST ASIA NORTH AMERICA SOUTH AMERICA WEST EUROPE EAST EUROPE SOUTH ASIA AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 48% 37% 59% 50% 48% 45% 11% 11% 40% 26% 45% 6% ACTIVE SOCIAL MEDIA USERS, IN MILLIONS ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION
@wearesocialsg • 34 SOCIAL MEDIA USE BY COUNTRY JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION 76% 68% 66% 64% 62% 59% 59% 59% 58% 58% 56% 53% 50% 49% 48% 48% 47% 47% 47% 47% 42% 37% 36% 36% 35% 31% 30% 30% 24% 10% 8% SOUTHKOREA UAE HONGKONG SINGAPORE ARGENTINA USA MALAYSIA UK CANADA AUSTRALIA THAILAND TURKEY FRANCE BRAZIL RUSSIA SPAIN CHINA PHILIPPINES MEXICO ITALY JAPAN VIETNAM POLAND GERMANY SAUDIARABIA GLOBALAVERAGE INDONESIA EGYPT SOUTHAFRICA INDIA NIGERIA
@wearesocialsg • 35 SOCIAL MEDIA RANKINGS JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. # COUNTRY % USERS 01 TAIWAN 77% 18,000,000 02 SOUTH KOREA 76% 38,400,000 03 QATAR 75% 1,700,000 04 ICELAND 73% 240,000 05 UAE 68% 6,300,000 06 ARUBA 68% 77,000 07 FAROE ISLANDS 67% 34,000 08 GREENLAND 66% 37,000 09 HONG KONG 66% 4,800,000 10 MALTA 64% 270,000 # COUNTRY % USERS 214 NORTH KOREA 0.03% 6,800 213 TURKMENISTAN 0.2% 12,000 212 CURAÇAO 0.6% 950 211 NIGER 0.9% 190,000 210 CENTRAL AFRICAN REP. 1.3% 63,000 209 SOUTH SUDAN 1.3% 160,000 208 ERITREA 1.3% 68,000 207 TAJIKISTAN 1.4% 120,000 206 CHAD 1.4% 200,000 205 UZBEKISTAN 1.5% 460,000 BASED ON SOCIAL MEDIA USE INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE HIGHEST SOCIAL MEDIAPENETRATION LOWEST SOCIAL MEDIAPENETRATION
@wearesocialsg • 36 ACTIVE USERS BY SOCIAL PLATFORM JAN 2016 • Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January 2016. SOCIAL NETWORK MESSENGER / CHAT APP / VOIP MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BYPLATFORM,INMILLIONS 1,550 900 860 800 653 650 555 400 320 300 300 249 222 212 200 122 100 100 100 100 FACEBOOK WHATSAPP QQ FB MESSENGER QZONE WECHAT TUMBLR INSTAGRAM TWITTER SKYPE BAIDU TIEBA VIBER SINA WEIBO LINE SNAPCHAT YY VKONTAKTE PINTEREST BBM LINKEDIN 1,590
@wearesocialsg • 37 TIME SPENT ON SOCIAL MEDIA JAN 2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIAUSERS SPEND USING SOCIAL MEDIAEACHDAY 3.7 3.3 3.2 3.2 3.0 3.0 2.9 2.9 2.9 2.7 2.5 2.3 2.3 2.0 1.9 1.7 1.6 1.6 1.5 1.5 1.5 1.4 1.3 1.3 1.2 1.1 1.1 0.3 PHILIPPINES BRAZIL MEXICO ARGENTINA UAE MALAYSIA SAUDIARABIA THAILAND INDONESIA SOUTHAFRICA TURKEY VIETNAM INDIA ITALY RUSSIA USA SINGAPORE SPAIN HONGKONG UK CHINA CANADA POLAND FRANCE AUSTRALIA GERMANY SOUTHKOREA JAPAN
@wearesocialsg • 38 JAN 2016 FACEBOOK USE BY DEVICE BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIAEACH DEVICE, IN MILLIONS ACTIVE ACCOUNTS ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES ACTIVE ACCOUNTS ACCESSING VIA FEATURE PHONES ACTIVE ACCOUNTS ACCESSING VIA TABLETS ## PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: ## • Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage. 748M 1,259M 38M 221M 50% 83% 2% 15%
@wearesocialsg • 39 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE SOCIAL USE JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. 27% 52% 42% 8% 24% 41% 32% 43% 41% 35% 4% 9% 31% ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRYACCESSING VIAMOBILE, COMPARED TO POPULATION
@wearesocialsg • 40 MOBILE SOCIAL REGIONAL OVERVIEW JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION 689 200 186 175 169 158 136 102 76 58 17 3 EAST ASIA SOUTHEAST ASIA NORTH AMERICA SOUTH AMERICA WEST EUROPE SOUTH ASIA EAST EUROPE AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 43% 31% 52% 42% 41% 9% 32% 8% 35% 24% 41% 4% ACTIVE MOBILE SOCIAL USERS, IN MILLIONS ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION
@wearesocialsg • 41 MOBILE SOCIAL USE BY COUNTRY JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRYACCESSING VIAMOBILE, COMPARED TO POPULATION 76% 61% 59% 58% 54% 52% 52% 51% 50% 48% 47% 45% 42% 42% 42% 41% 41% 40% 40% 39% 31% 31% 30% 30% 27% 26% 25% 25% 18% 9% 6% SOUTHKOREA UAE HONGKONG SINGAPORE AUSTRALIA MALAYSIA USA UK THAILAND ARGENTINA CANADA TURKEY BRAZIL JAPAN CHINA SPAIN MEXICO PHILIPPINES ITALY FRANCE SAUDIARABIA VIETNAM GERMANY RUSSIA GLOBALAVERAGE POLAND INDONESIA EGYPT SOUTHAFRICA INDIA NIGERIA
@wearesocialsg • 42 MOBILE SOCIAL RANKINGS JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. # COUNTRY % USERS 01 SOUTH KOREA 76% 38,400,000 02 QATAR 66% 1,500,000 03 TAIWAN 64% 15,000,000 04 ARUBA 62% 70,000 05 UAE 61% 5,600,000 06 ICELAND 60% 200,000 07 HONG KONG 59% 4,300,000 08 GREENLAND 59% 33,000 09 BRUNEI 59% 250,000 10 SINGAPORE 58% 3,300,000 # COUNTRY % USERS 214 NORTH KOREA 0.02% 4,000 213 TURKMENISTAN 0.2% 8,600 212 ERITREA 0.7% 38,000 211 NIGER 0.8% 160,000 210 CENTRAL AFRICAN REP. 0.8% 42,000 209 TAJIKISTAN 0.9% 74,400 208 SOUTH SUDAN 1.0% 130,000 207 UZBEKISTAN 1.2% 350,000 206 CHAD 1.2% 170,000 205 CONGO (DEM. REP.) 2.0% 1,600,000 BASED ON MOBILE SOCIAL MEDIAUSE IN COUNTRIES WITHNATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST MOBILE SOCIAL MEDIA PENETRATION LOWEST MOBILE SOCIAL MEDIA PENETRATION
@wearesocialsg • 43 GLOBAL MOBILE PHONE USAGE
@wearesocialsg • 44 JAN 2016 MOBILE USERS vs. CONNECTIONS MOBILE CONNECTIONS WORLDWIDE UNIQUE MOBILE USERS WORLDWIDE MOBILE CONNECTIONS WORLDWIDE UNIQUE MOBILE USERS WORLDWIDE GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA • Sources: GSMA Intelligence, Q1 2016; Ericsson Mobility Report, Q3 2015. 3.8B 7.3B 4.9B 7.4B
@wearesocialsg • 45 UNIQUE MOBILE USERS BY COUNTRY JAN 2016 • Sources: extrapolated from eMarketer data; UN, US Census Bureau for population data. MOBILE USERS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 87% 85% 84% 84% 82% 82% 82% 81% 81% 81% 79% 78% 78% 77% 74% 74% 74% 72% 72% 69% 68% 67% 66% 65% 64% 63% 63% 53% 52% 40% SPAIN SINGAPORE JAPAN ITALY GERMANY HONGKONG SOUTHKOREA CANADA USA UK AUSTRALIA TURKEY FRANCE CHINA MALAYSIA PHILIPPINES POLAND ARGENTINA RUSSIA THAILAND EGYPT SAUDIARABIA MEXICO SOUTHAFRICA BRAZIL VIETNAM INDONESIA UAE INDIA NIGERIA
@wearesocialsg • 46 JAN 2016 MOBILE SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 99% 47%76% 24%7.32B
@wearesocialsg • 47 JAN 2016 MOBILE CONNECTIONS BY DEVICE CONNECTIONS ORGINATING FROM SMARTPHONE DEVICES TOTAL GLOBAL CONNECTIONS (ALL DEVICES) SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS ORGINATING FROM FEATURE-PHONE DEVICES FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUNDTHE WORLD • Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total). # # # 3.4B 51%46% 3.7B7.3B
@wearesocialsg • 48 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILE CONNECTIONS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. 99% 104% 121% 82% 123% 124% 139% 99% 108% 88% 109% 77% 124% THE NUMBER OF MOBILE CONNECTIONSCOMPARED TO POPULATION
@wearesocialsg • 49 MOBILE REGIONAL OVERVIEW JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE CONNECTIONS(INMILLIONS),AND MOBILE CONNECTIONS ASA PERCENTAGE OF POPULATION,BY REGION MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION 1,599 1,350 986 792 587 515 508 373 298 191 74 43 EAST ASIA SOUTH ASIA AFRICA SOUTHEAST ASIA EAST EUROPE WEST EUROPE SOUTH AMERICA NORTH AMERICA MIDDLE EAST CENTRAL AMERICA CENTRAL ASIA OCEANIA 99% 77% 82% 124% 139% 124% 121% 104% 123% 88% 109% 108%
@wearesocialsg • 50 MOBILE CONNECTIONS BY COUNTRY JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE CONNECTIONSBY COUNTRY, COMPARED TONATIONAL POPULATIONS 187% 181% 178% 172% 156% 152% 152% 145% 142% 141% 137% 134% 133% 128% 127% 126% 122% 117% 115% 113% 107% 106% 102% 100% 99% 95% 90% 84% 84% 81% 77% UAE SAUDIARABIA HONGKONG RUSSIA SOUTHAFRICA POLAND VIETNAM SINGAPORE MALAYSIA ARGENTINA JAPAN ITALY GERMANY BRAZIL AUSTRALIA INDONESIA THAILAND PHILIPPINES UK SOUTHKOREA SPAIN USA EGYPT FRANCE GLOBALAVERAGE CHINA TURKEY CANADA NIGERIA MEXICO INDIA
@wearesocialsg • 51 MOBILE CONNECTION RANKINGS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. # COUNTRY % TOTAL 01 MACAU 313% 1,851,238 02 QATAR 209% 4,731,736 03 MALDIVES 198% 724,742 04 KUWAIT 192% 7,586,502 05 ANTIGUA & BARBUDA 189% 176,991 06 FINLAND 188% 10,379,579 07 BAHRAIN 188% 2,609,524 08 UAE 187% 17,192,339 09 USA 182% 193,732 10 SAINT KITTS & NEVIS 181% 101,229 # COUNTRY % TOTAL 214 MICRONESIA 4% 18,516 213 ERITREA 9% 499,769 212 NORTH KOREA 13% 3,310,941 211 KIRIBATI 20% 22,718 210 MADAGASCAR 31% 7,685,207 209 CUBA 33% 3,715,294 208 SOUTH SUDAN 33% 4,141,365 207 NIGER 35% 7,117,396 206 MALAWI 38% 6,558,496 205 CENTRAL AFRICAN REP. 38% 1,859,541 BASED ON MOBILE CONNECTIONS INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE HIGHEST RATIOOF MOBILE CONNECTIONSTO POPULATION LOWEST RATIO OF MOBILE CONNECTIONSTO POPULTAION
@wearesocialsg • 52 PRE-PAY vs POST-PAY CONNECTIONS JAN 2016 • Source: GSMA Intelligence. PERCENTAGE OF MOBILE CONNECTIONSTHAT ARE PAID INADVANCE vs. PAIDAT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS 98% 97% 95% 95% 89% 89% 86% 85% 84% 84% 84% 83% 82% 78% 77% 76% 74% 55% 48% 45% 44% 41% 38% 33% 25% 24% 16% 11% 5% 0.4% 2% 3% 5% 5% 11% 11% 14% 15% 16% 16% 16% 17% 18% 22% 23% 24% 26% 45% 52% 55% 56% 59% 62% 67% 75% 76% 84% 89% 95% 99.6% INDONESIA NIGERIA PHILIPPINES INDIA EGYPT VIETNAM SAUDIARABIA MEXICO UAE SOUTHAFRICA ITALY THAILAND RUSSIA CHINA MALAYSIA BRAZIL ARGENTINA TURKEY POLAND GERMANY HONGKONG SINGAPORE UK AUSTRALIA USA SPAIN CANADA FRANCE SOUTHKOREA JAPAN
@wearesocialsg • 53 MOBILE’S SHARE OF WEB TRAFFIC JAN 2016 • Source: StatCounter, Q1 2016. PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES INJANUARY OF EACHYEAR 0.7% 2.9% 6.1% 10.9% 17.0% 28.9% 33.4% 38.6% 2009 2010 2011 2012 2013 2014 2015 2016
@wearesocialsg • 54 JAN 2016 PLATFORMS’ SHARE OF MOBILE WEB PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM APPLE IOS DEVICES PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM ANDROID WEBKITDEVICES PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM OTHER MOBILE OPERATING SYSTEMS • Source: StatCounter, Q1 2016. BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS 19% 66% 15%
@wearesocialsg • 55 GLOBAL MOBILE DATA GROWTH JAN 2016 • Source: Ericsson Mobility Report Q3 2015. TOTAL MONTHLY GLOBAL MOBILE DATATRAFFIC (UPLOAD & DOWNLOAD), INPETABYTES(MILLIONSOF GIGABYTES) AVERAGE MONTHLY MOBILE DATA PER SMARTPHONE CONNECTION: 1.4 GB 500 1,000 1,500 2,000 2,500 3,500 4,000 4,500 3,000 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2010 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015
@wearesocialsg • 56 ACTIVE M-COMMERCE SHOPPERS JAN 2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. PERCENTAGE OF THE POPULATIONWHOBOUGHT SOMETHING ONLINE VIAA PHONE INTHE PAST MONTH [SURVEY-BASED] 43% 40% 34% 33% 31% 31% 30% 27% 27% 26% 24% 24% 23% 23% 23% 21% 20% 20% 20% 19% 18% 17% 17% 16% 16% 15% 13% 12% SOUTHKOREA UAE CHINA HONGKONG THAILAND MALAYSIA SINGAPORE SPAIN UK USA TURKEY ARGENTINA SAUDIARABIA ITALY VIETNAM BRAZIL GERMANY INDONESIA POLAND AUSTRALIA PHILIPPINES CANADA INDIA MEXICO FRANCE RUSSIA JAPAN SOUTHAFRICA
@wearesocialsg • 57 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: BROADBAND MOBILE CONNECTIONS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. 46% 92% 73% 23% 47% 92% 58% 66% 88% 37% 25% 11% 57% THE NUMBER OF BROADBAND MOBILE CONNECTIONSCOMPARED TO POPULATION
@wearesocialsg • 58 MOBILE BROADBAND BY REGION JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE BROADBANDCONNECTIONS(INMILLIONS),ANDAS A PERCENTAGE OF POPULATION,BY REGION MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION 1,061 385 364 329 306 278 245 198 114 81 35 17 EAST ASIA WEST EUROPE SOUTHEAST ASIA NORTH AMERICA SOUTH AMERICA AFRICA EAST EUROPE SOUTH ASIA MIDDLE EAST CENTRAL AMERICA OCEANIA CENTRAL ASIA 66% 92% 57% 92% 73% 23% 58% 11% 47% 37% 88% 25%
@wearesocialsg • 59 MOBILE BROADBAND CONNECTIONS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION 143% 134% 130% 129% 128% 119% 119% 113% 101% 95% 94% 94% 93% 93% 92% 76% 74% 74% 66% 65% 64% 57% 55% 49% 46% 43% 43% 40% 35% 20% 11% SINGAPORE JAPAN UAE SAUDIARABIA HONGKONG AUSTRALIA THAILAND SOUTHKOREA ITALY GERMANY BRAZIL POLAND USA MALAYSIA UK CANADA SPAIN FRANCE RUSSIA ARGENTINA SOUTHAFRICA CHINA PHILIPPINES INDONESIA GLOBALAVERAGE EGYPT MEXICO VIETNAM TURKEY NIGERIA INDIA
@wearesocialsg • 60 MOBILE BROADBAND RANKINGS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. # COUNTRY % TOTAL 01 MACAU 308% 1,823,284 02 KUWAIT 156% 6,167,826 03 QATAR 146% 3,308,903 04 FINLAND 146% 8,041,060 05 SINGAPORE 143% 8,094,257 06 SWEDEN 138% 13,551,222 07 DENMARK 134% 7,622,808 08 JAPAN 134% 169,132,489 09 AUSTRIA 133% 11,371,331 10 UAE 130% 11,957,272 # COUNTRY % TOTAL 214 CENTRAL AFRICAN REP. 1% 31,798 213 GUINEA-BISSAU 1% 16,540 212 NIGER 1% 180,070 211 TONGA 1% 1,033 210 CHAD 2% 237,064 209 KIRIBATI 2% 1,886 208 SOMALIA 2% 184,464 207 BURUNDI 2% 203,701 206 TIMOR-LESTE 2% 28,684 205 GABON 4% 71,419 BASED ON MOBILE BROADBAND CONNECTIONSINCOUNTRIES WITH NATIONAL POPULATIONSOF 50,000PEOPLE OR MORE HIGHEST RATIOOF 3G & 4G MOBILE CONNECTIONSTO POPULATION LOWEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION
@wearesocialsg • 237 CLICK HERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSM2016ES
@wearesocialsg • 530 CLICK HERE TO ACCESS OUR OTHER FREE REPORTS AND HOW-TO GUIDES
@wearesocialsg • 531 SPECIAL THANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/
@wearesocialsg • 532 SPECIAL THANKS We’d also like to offer our thanks to GSMA Intelligence for providing their valuable data for this report. GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurateand complete set of industry metrics available, comprising tens of millions of individual data points. Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision- making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
@wearesocialsg • 533 SPECIAL THANKS We’d also like to offer our thanks to the following data providers for publishing much of the valuable data included in this year’s report: STAT COUNTER GOOGLE CONSUMER BAROMETER ERICSSON MOBILITY AKAMAI TECHNOLOGIES Lastly, we’d like to say a big thank you to the TheNounProject.com, who provided much of the inspiration for the icons used in this report.
@wearesocialsg • 534 DATA SOURCES USED IN THIS REPORT POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (2016 data); United Nations World Urbanization Prospects, 2014 Revision. INTERNET USERDATA: InternetWorldStats (November 2015 Update); ITU Individuals Using the Internet, 2015; CIA World Factbook, January 2015; The Prospect Group; TheChina Internet Network Information Center; TheTelecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian Communications Commission; Akamai’s State of the Internet report (Q3 2015). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex, Q4 2015. Share of web traffic data from StatCounter, January 2016. Frequency of internet use data from GoogleConsumer Barometer 2014-2015**. SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte,LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!,Viber, Baidu, and Snapchat as at January 2016. Social media usage data and time spent on social media extrapolated from GlobalWebIndex, Q4 2015. Facebook age and gender data extrapolated from Facebook-reported data, January 2016. Thanksto Niki Aghaei for her assistance with collecting and understanding social media user data for Iran. MOBILE PHONE USERS,CONNECTIONS ANDMOBILE BROADBANDDATA: Latest reported national data from GSMA Intelligence (Q4 2015); extrapolated data from eMarketer; extrapolated global data from GSMA Intelligence (Jan 2016); Ericsson Mobility Report (Nov 2015); usage data extrapolated from GlobalWebIndex Q4 2015; Akamai’s State of the Internet report (Q3 2015); GoogleConsumer Barometer 2014-2015**. ECOMMERCE DATA: GlobalWebIndexQ4 2015; GoogleConsumer Barometer 2014-2015**. DIGITAL DEVICE OWNERSHIP DATA: GoogleConsumer Barometer 2014-2015**. NOTES: ‘Annual growth’figures are calculated using the data we reported in WeAre Social’s Digital, Social & Mobile in 2015 report. * GlobalWebIndex surveys morethan 700,000 internet users aged 16 to 64 ever quarter across 34 countries around the world, representing 90% of theglobal internet population. ** Google’s Consumer Barometer polls a nationally representativetotal population (online& offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, US where thesample base is aged 18+, and Japan, where thesample base is aged 20+. For more details, see consumerbarometer.com.
@wearesocialsg • 535 IMPORTANT NOTES We Are Social publishes its compendium of digital, social, and mobile media statistics on an annual basis, but on occasion we may need to alter or update the information and data contained therein. To ensure you have the most up-to-date version of this report, please visit http://bit.ly/DSM2016DI. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including flags) does not imply the expression of any opinion whatsoever on the part of We Are Social or any of its employees, nor on the part of any of the featured data partners, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in the report are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, or represents that its use would not infringe privately owned rights. We Are Social will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill as a result of any actions taken based on any of the content contained within this report.
@wearesocialsg • 536 WE ARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, INTEL, HSBC, AND GOOGLE. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.COM.
This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/ DISCLAIMER AND IMPORTANT NOTES
Digital 2016 Global Overview (January 2016)

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Digital 2016 Global Overview (January 2016)

  • 1.
    @wearesocialsg • 1 DIGITAL IN2016WE ARE SOCIAL’S COMPENDIUM OF GLOBAL DIGITAL, SOCIAL, AND MOBILE DATA, TRENDS, AND STATISTICS we are social SIMON KEMP • WE ARE SOCIAL
  • 2.
  • 3.
    @wearesocialsg • 3 COUNTRIESINCLUDED IN THIS OVERVIEW 1 ARGENTINA 2 AUSTRALIA 3 BRAZIL 4 CANADA 5 CHINA 6 EGYPT 7 FRANCE 8 GERMANY 9 HONG KONG 10 INDIA 11 INDONESIA 12 ITALY 13 JAPAN 14 MALAYSIA 15 MEXICO 16 NIGERIA 17 THE PHILIPPINES 18 POLAND 19 RUSSIA 20 SAUDI ARABIA 21 SINGAPORE 22 SOUTH AFRICA 23 SOUTH KOREA 24 SPAIN 25 THAILAND 26 TURKEY 27 UNITED ARAB EMIRATES 28 UNITED KINGDOM 29 UNITED STATES 30 VIETNAM 21 9 5 4 10 24 15 22 7 19 12 20 8 13 1 16 23 6 2 3 11 18 14 17 25 26 27 28 29 30
  • 4.
    @wearesocialsg • 4 WELCOME Welcometo We Are Social’s DIGITAL IN 2016 report, collating all the key data, statistics and trends you need to understand the state of digital, social and mobile media around the world today. We’ve received numerous requests for data on additional countries over the past few years, so we’ve split this year’s report into three distinct parts: DIGITAL IN 2016 § This report, which contains regional and global overviews, together with in-depth profiles of 30 of the world’s top economies. Click here to access our previous reports. 2016 DIGITAL YEARBOOK § A separate report, which contains high-level profiles of 232 countries around the world. Read and download We Are Social’s 2016 Digital Yearbook by clicking here. EXECUTIVE SUMMARY § Our analysis of this year’s key data and trends, together with our forecasts for the coming twelve months. Read We Are Social’s Executive Summary by clicking here. If you have any questions about what these trends might mean for your organisation, or if you’d like to know how We Are Social can help you make sense of them, visit us at wearesocial.com, click here to email us, or contact us on Twitter: @wearesocialsg.
  • 6.
    @wearesocialsg • 6 GLOBAL& REGIONAL OVERVIEWS
  • 7.
    @wearesocialsg • 7 GLOBALDIGITAL SNAPSHOT INTERNET USERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS UNIQUE MOBILE USERS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS UNIQUE MOBILE PHONE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL GLOBAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS BILLION BILLION BILLION BILLION BILLION A SNAPSHOTOF THE WORLD’SKEY DIGITAL STATISTICAL INDICATORS • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 7.395 JAN 2016 URBANISATION: 54% 3.419 PENETRATION: 46% 2.307 PENETRATION: 31% 3.790 PENETRATION: 51% 1.968 PENETRATION: 27%
  • 8.
    @wearesocialsg • 8 JAN 2016ANNUAL GROWTH GROWTH IN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF UNIQUE MOBILE USERS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR KEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. +10% +10% +4% +17% +332 MILLION +219 MILLION +141 MILLION +283 MILLION
  • 9.
    @wearesocialsg • 9 SHAREOF GLOBAL USERS JAN 2016 NORTH AMERICA 5% 9% 9% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 9% 7% 7% WEST EUROPE 6% %9 10% 7% CENTRAL ASIA 1% <1% 1% 1% EAST ASIA 22% 33% 25% 22% SOUTH ASIA 24% 8% 14% 18% MIDDLE EAST 3% 3% 4% 4% AFRICA 16% 6% 10% 13% OCEANIA 1% 1% 1% 1% POPULATION ACTIVE SOCIAL MEDIA ACCOUNTS INTERNET USERS MOBILE CONNECTIONS SOUTHEAST ASIA 9% 10% 8% 11% EAST EUROPE 6% 8% 8% 8% • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence.
  • 10.
    @wearesocialsg • 10 ACTIVE INTERNETUSERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 1,201 URBANISATION: 41% 349 PENETRATION: 29% 129 PENETRATION: 11% 986 vs POPULATION: 82% 102 PENETRATION: 8% DIGITAL IN AFRICA
  • 11.
    @wearesocialsg • 11 JAN 2016 GROWTHIN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +14% +25% +20% +47.2 MILLION +25.3 MILLION +17.1 MILLION ANNUAL GROWTH: AFRICA +9% +84.4 MILLION
  • 12.
    @wearesocialsg • 12 ACTIVE INTERNETUSERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 997 URBANISATION: 81% 665 PENETRATION: 67% 511 PENETRATION: 51% 1,072 vs POPULATION: 108% 437 PENETRATION: 44% DIGITAL IN THE AMERICAS
  • 13.
    @wearesocialsg • 13 JAN 2016 GROWTHIN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +6% +6% +9% +38.9 MILLION +28.6 MILLION +37.5 MILLION ANNUAL GROWTH: THE AMERICAS +1% +9.6 MILLION
  • 14.
    @wearesocialsg • 14 ACTIVE INTERNETUSERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 4,116 URBANISATION: 47% 1,662 PENETRATION: 40% 1,211 PENETRATION: 29% 3,860 vs POPULATION: 94% 1,066 PENETRATION: 26% DIGITAL IN ASIA-PACIFIC
  • 15.
    @wearesocialsg • 15 JAN 2016 GROWTHIN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +12% +14% +21% +199.0 MILLION +145.8 MILLION +187.3 MILLION ANNUAL GROWTH: ASIA-PACIFIC +4% +155.6 MILLION
  • 16.
    @wearesocialsg • 16 ACTIVE INTERNETUSERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 838 URBANISATION: 73% 616 PENETRATION: 73% 393 PENETRATION: 47% 1,102 vs POPULATION: 132% 305 PENETRATION: 36% DIGITAL IN EUROPE
  • 17.
    @wearesocialsg • 17 JAN 2016 GROWTHIN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +4% +3% +6% +25.9 MILLION +11.2 MILLION +18.2 MILLION ANNUAL GROWTH: EUROPE +1% +13.5 MILLION
  • 18.
    @wearesocialsg • 18 ACTIVE INTERNETUSERS TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS MOBILE CONNECTIONS ACTIVE MOBILE SOCIAL USERS FIGURE REPRESENTS MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS FIGURE REPRESENTS TOTAL REGIONAL POPULATION, INCLUDING CHILDREN FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS JAN 2016 A SNAPSHOTOF THE REGION’SKEY DIGITAL STATISTICAL INDICATORS MILLION MILLION MILLION MILLION MILLION • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. 242 URBANISATION: 71% 128 PENETRATION: 53% 63 PENETRATION: 26% 298 vs POPULATION: 123% 58 PENETRATION: 24% DIGITAL IN THE MIDDLE EAST
  • 19.
    @wearesocialsg • 19 JAN 2016 GROWTHIN THE NUMBER OF ACTIVE INTERNET USERS GROWTH IN THE NUMBER OF ACTIVE SOCIAL MEDIA USERS GROWTH IN THE NUMBER OF MOBILE CONNECTIONS GROWTH IN THE NUMBER OF ACTIVE MOBILE SOCIAL USERS YEAR-ON-YEAR GROWTH TRENDS FOR THE REGION’SKEY DIGITAL STATISTICAL INDICATORS SINCE JAN 2015 SINCE JAN 2015 SINCE JAN 2015 • Sources: Population: UN, US Census Bureau; Internet: ITU, InternetWorldStats, CIA, national government ministries and industry associations; • Social & Mobile Social: Facebook, Tencent, VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; Mobile: GSMA Intelligence. SINCE JAN 2015 +17% +13% +66% +21.4 MILLION +7.5 MILLION +23.0 MILLION ANNUAL GROWTH: THE MIDDLE EAST +3% +8.9 MILLION
  • 20.
  • 21.
    @wearesocialsg • 21 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: INTERNETUSE JAN 2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. 46% 88% 60% 29% 53% 83% 64% 54% 68% 44% 40% 27% 41% REGIONAL INTERNET PENETRATION FIGURES
  • 22.
    @wearesocialsg • 22 INTERNETUSE: REGIONAL OVERVIEW JAN 2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. INTERNET USERS (INMILLIONS), AND INTERNET PENETRATION, BY REGION INTERNET USERS, IN MILLIONS INTERNET PENETRATION 54% 27% 29% 83% 88% 64% 41% 60% 53% 44% 68% 40% 867 480 349 345 315 271 259 254 128 96 27 27 EAST ASIA SOUTH ASIA AFRICA WEST EUROPE NORTH AMERICA EAST EUROPE SOUTHEAST ASIA SOUTH AMERICA MIDDLE EAST CENTRAL AMERICA OCEANIA CENTRAL ASIA
  • 23.
    @wearesocialsg • 23 INTERNETUSE BY COUNTRY JAN 2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. NATIONAL INTERNET PENETRATION FIGURES 96% 92% 91% 91% 90% 89% 88% 87% 86% 82% 80% 79% 77% 72% 68% 67% 64% 63% 58% 58% 56% 53% 52% 50% 49% 49% 47% 46% 46% 34% 28% UAE UK CANADA JAPAN SOUTHKOREA GERMANY AUSTRALIA USA FRANCE SINGAPORE ARGENTINA HONGKONG SPAIN RUSSIA MALAYSIA POLAND SAUDIARABIA ITALY TURKEY BRAZIL THAILAND NIGERIA EGYPT VIETNAM CHINA SOUTHAFRICA MEXICO PHILIPPINES GLOBALAVERAGE INDONESIA INDIA
  • 24.
    @wearesocialsg • 24 INTERNETRANKINGS JAN 2016 • Sources: ITU, InternetWorldStats, CIA, national government ministries and industry bodies; UN, US Census Bureau for population data. # COUNTRY % USERS 01 ICELAND 98% 324,518 02 BERMUDA 97% 68,280 03 NORWAY 96% 5,047,528 04 DENMARK 96% 5,452,151 05 ANDORRA 96% 82,148 06 UAE 96% 8,807,226 07 NETHERLANDS 95% 16,143,879 08 LUXEMBOURG 95% 541,206 09 FAROE ISLANDS 95% 47,762 10 SWEDEN 94% 9,216,226 # COUNTRY % USERS 214 NORTH KOREA 0.03% 7,200 213 NIGER 2.0% 395,990 212 CHAD 2.5% 356,678 211 CONGO (DEM. REP.) 3.0% 2,381,254 210 ETHIOPIA 3.7% 3,700,000 209 GUINEA-BISSAU 3.8% 70,000 208 SIERRA LEONE 4.0% 260,000 207 CENTRAL AFRICAN REP. 4.4% 217,279 206 SOMALIA 4.6% 500,000 205 BURUNDI 4.6% 526,372 BASED ON INTERNET PENETRATION INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE HIGHEST INTERNET PENETRATION LOWEST INTERNET PENETRATION
  • 25.
    @wearesocialsg • 25 TIMESPENT ON THE INTERNET JAN 2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. AVERAGE NUMBER OF HOURS SPENT USING THE INTERNETPER DAY, SPLIT BYPC USE AND MOBILE PHONE USE ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE 5.2 5.2 4.9 4.7 4.7 4.7 4.7 4.6 4.6 4.6 4.4 4.4 4.4 4.3 4.2 4.2 4.1 4.1 3.9 3.8 3.8 3.6 3.6 3.4 3.3 3.3 3.1 2.9 3.9 3.2 3.0 3.9 3.5 3.5 1.4 2.4 3.6 3.4 3.6 1.3 3.1 1.9 2.1 2.6 3.8 2.2 1.3 1.6 1.9 1.1 1.0 2.5 1.3 2.2 1.9 0.6 BRAZIL PHILIPPINES SOUTHAFRICA THAILAND ARGENTINA INDONESIA RUSSIA VIETNAM MALAYSIA MEXICO UAE POLAND INDIA US SINGAPORE TURKEY SAUDIARABIA ITALY CANADA UK SPAIN AUSTRALIA FRANCE CHINA GERMANY HONGKONG SOUTHKOREA JAPAN
  • 26.
    @wearesocialsg • 26 SHAREOF WEB TRAFFIC BY DEVICE SHARE OF WEB PAGE VIEWS: LAPTOPS & DESKTOPS SHARE OF WEB PAGE VIEWS: MOBILE PHONES SHARE OF WEB PAGE VIEWS: TABLETS SHARE OF WEB PAGE VIEWS: OTHER DEVICES • Source: StatCounter, Q1 2016. Main figures show the share of total web page requests originating from each type of device. BASED ON EACH DEVICE’S SHARE OF TOTAL WEB PAGES SERVED YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: YEAR-ON-YEAR: JAN 2016 56% 39% 5% 0.1% -9% +21% -21% -10%
  • 27.
    @wearesocialsg • 27 MOBILE’SSHARE OF WEB TRAFFIC JAN 2016 • Source: StatCounter, Q1 2016. PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES 82% 75% 70% 66% 55% 51% 49% 47% 46% 45% 41% 40% 39% 36% 34% 32% 31% 29% 29% 28% 27% 27% 26% 26% 24% 22% 22% 21% 19% 19% 12% NIGERIA SOUTHAFRICA INDONESIA INDIA SAUDIARABIA POLAND UAE MALAYSIA TURKEY THAILAND SINGAPORE CHINA GLOBALAVERAGE JAPAN MEXICO SPAIN ARGENTINA HONGKONG PHILIPPINES UK USA AUSTRALIA SOUTHKOREA BRAZIL VIETNAM GERMANY EGYPT ITALY FRANCE CANADA RUSSIA
  • 28.
    @wearesocialsg • 28 AVERAGENET CONNECTION SPEEDS JAN 2016 • Source: Akamai’s State of the Internet report, Q3 2015. AVERAGE INTERNET CONNECTIONSPEEDS, IN MBPS(FIXED CONNECTIONS) 20.5 15.8 15.0 13.0 12.6 12.5 11.9 11.5 10.6 10.4 10.2 8.2 8.2 7.8 6.8 6.5 6.2 5.5 5.1 4.9 4.2 3.7 3.7 3.6 3.4 3.2 3.0 2.8 2.5 2.5 1.7 SOUTHKOREA HONGKONG JAPAN UK USA SINGAPORE CANADA GERMANY POLAND SPAIN RUSSIA FRANCE THAILAND AUSTRALIA UAE ITALY TURKEY MEXICO GLOBALAVERAGE MALAYSIA ARGENTINA CHINA SOUTHAFRICA BRAZIL VIETNAM SAUDIARABIA INDONESIA PHILIPPINES INDIA NIGERIA EGYPT
  • 29.
    @wearesocialsg • 29 ACTIVEE-COMMERCE SHOPPERS JAN 2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. PERCENTAGE OF THE NATIONAL POPULATIONWHOBOUGHT SOMETHING ONLINE IN THE PASTMONTH [SURVEY-BASED] 77% 74% 72% 66% 64% 62% 62% 60% 57% 57% 57% 55% 53% 53% 50% 48% 48% 45% 44% 44% 44% 41% 37% 31% 29% 27% 27% 23% UK GERMANY SOUTHKOREA USA FRANCE UAE AUSTRALIA CANADA SPAIN SINGAPORE HONGKONG JAPAN ARGENTINA POLAND MALAYSIA ITALY RUSSIA TURKEY BRAZIL CHINA THAILAND SAUDIARABIA VIETNAM MEXICO PHILIPPINES INDONESIA SOUTHAFRICA INDIA
  • 30.
    @wearesocialsg • 30 GLOBALSOCIAL MEDIA USAGE
  • 31.
    @wearesocialsg • 31 JAN 2016SOCIAL MEDIA USE ## • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS ACTIVE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF SOCIAL USERS ACCESSING VIA MOBILE ACTIVE MOBILE SOCIAL USERS AS A PERCENTAGE OF THE TOTAL POPULATION BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRY’SMOST ACTIVE PLATFORM 2.31B 31% 1.97B 27%
  • 32.
    @wearesocialsg • 32 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: SOCIALMEDIA USE JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. 31% 59% 50% 11% 26% 48% 45% 48% 45% 40% 6% 11% 37% TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION
  • 33.
    @wearesocialsg • 33 SOCIALMEDIA REGIONAL OVERVIEW JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION 769 234 213 211 201 191 186 129 87 63 18 4 EAST ASIA SOUTHEAST ASIA NORTH AMERICA SOUTH AMERICA WEST EUROPE EAST EUROPE SOUTH ASIA AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 48% 37% 59% 50% 48% 45% 11% 11% 40% 26% 45% 6% ACTIVE SOCIAL MEDIA USERS, IN MILLIONS ACTIVE SOCIAL MEDIA USERS vs. TOTAL POPULATION
  • 34.
    @wearesocialsg • 34 SOCIALMEDIA USE BY COUNTRY JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY, COMPARED TO POPULATION 76% 68% 66% 64% 62% 59% 59% 59% 58% 58% 56% 53% 50% 49% 48% 48% 47% 47% 47% 47% 42% 37% 36% 36% 35% 31% 30% 30% 24% 10% 8% SOUTHKOREA UAE HONGKONG SINGAPORE ARGENTINA USA MALAYSIA UK CANADA AUSTRALIA THAILAND TURKEY FRANCE BRAZIL RUSSIA SPAIN CHINA PHILIPPINES MEXICO ITALY JAPAN VIETNAM POLAND GERMANY SAUDIARABIA GLOBALAVERAGE INDONESIA EGYPT SOUTHAFRICA INDIA NIGERIA
  • 35.
    @wearesocialsg • 35 SOCIALMEDIA RANKINGS JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. # COUNTRY % USERS 01 TAIWAN 77% 18,000,000 02 SOUTH KOREA 76% 38,400,000 03 QATAR 75% 1,700,000 04 ICELAND 73% 240,000 05 UAE 68% 6,300,000 06 ARUBA 68% 77,000 07 FAROE ISLANDS 67% 34,000 08 GREENLAND 66% 37,000 09 HONG KONG 66% 4,800,000 10 MALTA 64% 270,000 # COUNTRY % USERS 214 NORTH KOREA 0.03% 6,800 213 TURKMENISTAN 0.2% 12,000 212 CURAÇAO 0.6% 950 211 NIGER 0.9% 190,000 210 CENTRAL AFRICAN REP. 1.3% 63,000 209 SOUTH SUDAN 1.3% 160,000 208 ERITREA 1.3% 68,000 207 TAJIKISTAN 1.4% 120,000 206 CHAD 1.4% 200,000 205 UZBEKISTAN 1.5% 460,000 BASED ON SOCIAL MEDIA USE INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE HIGHEST SOCIAL MEDIAPENETRATION LOWEST SOCIAL MEDIAPENETRATION
  • 36.
    @wearesocialsg • 36 ACTIVEUSERS BY SOCIAL PLATFORM JAN 2016 • Sources: latest company statements as published in press releases and quarterly results, correct as at 28 January 2016. SOCIAL NETWORK MESSENGER / CHAT APP / VOIP MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BYPLATFORM,INMILLIONS 1,550 900 860 800 653 650 555 400 320 300 300 249 222 212 200 122 100 100 100 100 FACEBOOK WHATSAPP QQ FB MESSENGER QZONE WECHAT TUMBLR INSTAGRAM TWITTER SKYPE BAIDU TIEBA VIBER SINA WEIBO LINE SNAPCHAT YY VKONTAKTE PINTEREST BBM LINKEDIN 1,590
  • 37.
    @wearesocialsg • 37 TIMESPENT ON SOCIAL MEDIA JAN 2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Averages also factor non-users. AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIAUSERS SPEND USING SOCIAL MEDIAEACHDAY 3.7 3.3 3.2 3.2 3.0 3.0 2.9 2.9 2.9 2.7 2.5 2.3 2.3 2.0 1.9 1.7 1.6 1.6 1.5 1.5 1.5 1.4 1.3 1.3 1.2 1.1 1.1 0.3 PHILIPPINES BRAZIL MEXICO ARGENTINA UAE MALAYSIA SAUDIARABIA THAILAND INDONESIA SOUTHAFRICA TURKEY VIETNAM INDIA ITALY RUSSIA USA SINGAPORE SPAIN HONGKONG UK CHINA CANADA POLAND FRANCE AUSTRALIA GERMANY SOUTHKOREA JAPAN
  • 38.
    @wearesocialsg • 38 JAN 2016FACEBOOK USE BY DEVICE BASED ON THE GLOBAL NUMBER OF ACTIVE USER ACCOUNTS ACCESSING FACEBOOK VIAEACH DEVICE, IN MILLIONS ACTIVE ACCOUNTS ACCESSING VIA DESKTOP OR LAPTOP COMPUTERS ACTIVE ACCOUNTS ACCESSING VIA SMARTPHONES ACTIVE ACCOUNTS ACCESSING VIA FEATURE PHONES ACTIVE ACCOUNTS ACCESSING VIA TABLETS ## PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: PERCENTAGE OF TOTAL: ## • Sources: extrapolation of Facebook data Q1 2016. Combined share exceeds 100% due to multi-device usage. 748M 1,259M 38M 221M 50% 83% 2% 15%
  • 39.
    @wearesocialsg • 39 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILESOCIAL USE JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. 27% 52% 42% 8% 24% 41% 32% 43% 41% 35% 4% 9% 31% ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRYACCESSING VIAMOBILE, COMPARED TO POPULATION
  • 40.
    @wearesocialsg • 40 MOBILESOCIAL REGIONAL OVERVIEW JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRY(INMILLIONS) COMPARED TOPOPULATION 689 200 186 175 169 158 136 102 76 58 17 3 EAST ASIA SOUTHEAST ASIA NORTH AMERICA SOUTH AMERICA WEST EUROPE SOUTH ASIA EAST EUROPE AFRICA CENTRAL AMERICA MIDDLE EAST OCEANIA CENTRAL ASIA 43% 31% 52% 42% 41% 9% 32% 8% 35% 24% 41% 4% ACTIVE MOBILE SOCIAL USERS, IN MILLIONS ACTIVE MOBILE SOCIAL USERS vs. TOTAL POPULATION
  • 41.
    @wearesocialsg • 41 MOBILESOCIAL USE BY COUNTRY JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK INEACHCOUNTRYACCESSING VIAMOBILE, COMPARED TO POPULATION 76% 61% 59% 58% 54% 52% 52% 51% 50% 48% 47% 45% 42% 42% 42% 41% 41% 40% 40% 39% 31% 31% 30% 30% 27% 26% 25% 25% 18% 9% 6% SOUTHKOREA UAE HONGKONG SINGAPORE AUSTRALIA MALAYSIA USA UK THAILAND ARGENTINA CANADA TURKEY BRAZIL JAPAN CHINA SPAIN MEXICO PHILIPPINES ITALY FRANCE SAUDIARABIA VIETNAM GERMANY RUSSIA GLOBALAVERAGE POLAND INDONESIA EGYPT SOUTHAFRICA INDIA NIGERIA
  • 42.
    @wearesocialsg • 42 MOBILESOCIAL RANKINGS JAN 2016 • Sources: Facebook; Tencent; VKontakte, LiveInternet.ru, Nikkei, VentureBeat, Niki Aghaei; UN, US Census Bureau for population data. # COUNTRY % USERS 01 SOUTH KOREA 76% 38,400,000 02 QATAR 66% 1,500,000 03 TAIWAN 64% 15,000,000 04 ARUBA 62% 70,000 05 UAE 61% 5,600,000 06 ICELAND 60% 200,000 07 HONG KONG 59% 4,300,000 08 GREENLAND 59% 33,000 09 BRUNEI 59% 250,000 10 SINGAPORE 58% 3,300,000 # COUNTRY % USERS 214 NORTH KOREA 0.02% 4,000 213 TURKMENISTAN 0.2% 8,600 212 ERITREA 0.7% 38,000 211 NIGER 0.8% 160,000 210 CENTRAL AFRICAN REP. 0.8% 42,000 209 TAJIKISTAN 0.9% 74,400 208 SOUTH SUDAN 1.0% 130,000 207 UZBEKISTAN 1.2% 350,000 206 CHAD 1.2% 170,000 205 CONGO (DEM. REP.) 2.0% 1,600,000 BASED ON MOBILE SOCIAL MEDIAUSE IN COUNTRIES WITHNATIONAL POPULATIONS OF 50,000 PEOPLE OR MORE HIGHEST MOBILE SOCIAL MEDIA PENETRATION LOWEST MOBILE SOCIAL MEDIA PENETRATION
  • 43.
    @wearesocialsg • 43 GLOBALMOBILE PHONE USAGE
  • 44.
    @wearesocialsg • 44 JAN 2016MOBILE USERS vs. CONNECTIONS MOBILE CONNECTIONS WORLDWIDE UNIQUE MOBILE USERS WORLDWIDE MOBILE CONNECTIONS WORLDWIDE UNIQUE MOBILE USERS WORLDWIDE GSMA INTELLIGENCE DATA ERICSSON MOBILITY REPORT DATA • Sources: GSMA Intelligence, Q1 2016; Ericsson Mobility Report, Q3 2015. 3.8B 7.3B 4.9B 7.4B
  • 45.
    @wearesocialsg • 45 UNIQUEMOBILE USERS BY COUNTRY JAN 2016 • Sources: extrapolated from eMarketer data; UN, US Census Bureau for population data. MOBILE USERS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS 87% 85% 84% 84% 82% 82% 82% 81% 81% 81% 79% 78% 78% 77% 74% 74% 74% 72% 72% 69% 68% 67% 66% 65% 64% 63% 63% 53% 52% 40% SPAIN SINGAPORE JAPAN ITALY GERMANY HONGKONG SOUTHKOREA CANADA USA UK AUSTRALIA TURKEY FRANCE CHINA MALAYSIA PHILIPPINES POLAND ARGENTINA RUSSIA THAILAND EGYPT SAUDIARABIA MEXICO SOUTHAFRICA BRAZIL VIETNAM INDONESIA UAE INDIA NIGERIA
  • 46.
    @wearesocialsg • 46 JAN 2016 MOBILESUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION TOTAL NUMBER OF MOBILE SUBSCRIPTIONS PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PRE-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE CONNECTIONS THAT ARE BROADBAND (3G & 4G) MOBILE CONNECTIONS BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOTUNIQUE USERS) • Sources: GSMA Intelligence, Q4 2015; UN, US Census Bureau for population data. # 99% 47%76% 24%7.32B
  • 47.
    @wearesocialsg • 47 JAN 2016MOBILE CONNECTIONS BY DEVICE CONNECTIONS ORGINATING FROM SMARTPHONE DEVICES TOTAL GLOBAL CONNECTIONS (ALL DEVICES) SMARTPHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS CONNECTIONS ORGINATING FROM FEATURE-PHONE DEVICES FEATURE-PHONE CONNECTIONS AS A PERCENTAGE OF TOTAL CONNECTIONS BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUNDTHE WORLD • Source: Ericsson Mobility Report, Q3 2015. Note: other devices such as tablets account for another 250 million connections (3.5% of total). # # # 3.4B 51%46% 3.7B7.3B
  • 48.
    @wearesocialsg • 48 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: MOBILECONNECTIONS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. 99% 104% 121% 82% 123% 124% 139% 99% 108% 88% 109% 77% 124% THE NUMBER OF MOBILE CONNECTIONSCOMPARED TO POPULATION
  • 49.
    @wearesocialsg • 49 MOBILEREGIONAL OVERVIEW JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE CONNECTIONS(INMILLIONS),AND MOBILE CONNECTIONS ASA PERCENTAGE OF POPULATION,BY REGION MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION 1,599 1,350 986 792 587 515 508 373 298 191 74 43 EAST ASIA SOUTH ASIA AFRICA SOUTHEAST ASIA EAST EUROPE WEST EUROPE SOUTH AMERICA NORTH AMERICA MIDDLE EAST CENTRAL AMERICA CENTRAL ASIA OCEANIA 99% 77% 82% 124% 139% 124% 121% 104% 123% 88% 109% 108%
  • 50.
    @wearesocialsg • 50 MOBILECONNECTIONS BY COUNTRY JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE CONNECTIONSBY COUNTRY, COMPARED TONATIONAL POPULATIONS 187% 181% 178% 172% 156% 152% 152% 145% 142% 141% 137% 134% 133% 128% 127% 126% 122% 117% 115% 113% 107% 106% 102% 100% 99% 95% 90% 84% 84% 81% 77% UAE SAUDIARABIA HONGKONG RUSSIA SOUTHAFRICA POLAND VIETNAM SINGAPORE MALAYSIA ARGENTINA JAPAN ITALY GERMANY BRAZIL AUSTRALIA INDONESIA THAILAND PHILIPPINES UK SOUTHKOREA SPAIN USA EGYPT FRANCE GLOBALAVERAGE CHINA TURKEY CANADA NIGERIA MEXICO INDIA
  • 51.
    @wearesocialsg • 51 MOBILECONNECTION RANKINGS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. # COUNTRY % TOTAL 01 MACAU 313% 1,851,238 02 QATAR 209% 4,731,736 03 MALDIVES 198% 724,742 04 KUWAIT 192% 7,586,502 05 ANTIGUA & BARBUDA 189% 176,991 06 FINLAND 188% 10,379,579 07 BAHRAIN 188% 2,609,524 08 UAE 187% 17,192,339 09 USA 182% 193,732 10 SAINT KITTS & NEVIS 181% 101,229 # COUNTRY % TOTAL 214 MICRONESIA 4% 18,516 213 ERITREA 9% 499,769 212 NORTH KOREA 13% 3,310,941 211 KIRIBATI 20% 22,718 210 MADAGASCAR 31% 7,685,207 209 CUBA 33% 3,715,294 208 SOUTH SUDAN 33% 4,141,365 207 NIGER 35% 7,117,396 206 MALAWI 38% 6,558,496 205 CENTRAL AFRICAN REP. 38% 1,859,541 BASED ON MOBILE CONNECTIONS INCOUNTRIES WITHNATIONAL POPULATIONSOF 50,000 PEOPLE OR MORE HIGHEST RATIOOF MOBILE CONNECTIONSTO POPULATION LOWEST RATIO OF MOBILE CONNECTIONSTO POPULTAION
  • 52.
    @wearesocialsg • 52 PRE-PAYvs POST-PAY CONNECTIONS JAN 2016 • Source: GSMA Intelligence. PERCENTAGE OF MOBILE CONNECTIONSTHAT ARE PAID INADVANCE vs. PAIDAT THE END OF A CONTRACTUAL PERIOD PRE-PAID CONNECTIONS POST-PAID CONNECTIONS 98% 97% 95% 95% 89% 89% 86% 85% 84% 84% 84% 83% 82% 78% 77% 76% 74% 55% 48% 45% 44% 41% 38% 33% 25% 24% 16% 11% 5% 0.4% 2% 3% 5% 5% 11% 11% 14% 15% 16% 16% 16% 17% 18% 22% 23% 24% 26% 45% 52% 55% 56% 59% 62% 67% 75% 76% 84% 89% 95% 99.6% INDONESIA NIGERIA PHILIPPINES INDIA EGYPT VIETNAM SAUDIARABIA MEXICO UAE SOUTHAFRICA ITALY THAILAND RUSSIA CHINA MALAYSIA BRAZIL ARGENTINA TURKEY POLAND GERMANY HONGKONG SINGAPORE UK AUSTRALIA USA SPAIN CANADA FRANCE SOUTHKOREA JAPAN
  • 53.
    @wearesocialsg • 53 MOBILE’SSHARE OF WEB TRAFFIC JAN 2016 • Source: StatCounter, Q1 2016. PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES INJANUARY OF EACHYEAR 0.7% 2.9% 6.1% 10.9% 17.0% 28.9% 33.4% 38.6% 2009 2010 2011 2012 2013 2014 2015 2016
  • 54.
    @wearesocialsg • 54 JAN 2016PLATFORMS’ SHARE OF MOBILE WEB PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM APPLE IOS DEVICES PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM ANDROID WEBKITDEVICES PERCENTAGE OF GLOBAL MOBILE WEB PAGE REQUESTS ORIGINATING FROM OTHER MOBILE OPERATING SYSTEMS • Source: StatCounter, Q1 2016. BASED ON EACH PLATFORM’S SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS 19% 66% 15%
  • 55.
    @wearesocialsg • 55 GLOBALMOBILE DATA GROWTH JAN 2016 • Source: Ericsson Mobility Report Q3 2015. TOTAL MONTHLY GLOBAL MOBILE DATATRAFFIC (UPLOAD & DOWNLOAD), INPETABYTES(MILLIONSOF GIGABYTES) AVERAGE MONTHLY MOBILE DATA PER SMARTPHONE CONNECTION: 1.4 GB 500 1,000 1,500 2,000 2,500 3,500 4,000 4,500 3,000 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2010 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015
  • 56.
    @wearesocialsg • 56 ACTIVEM-COMMERCE SHOPPERS JAN 2016 • Source: GlobalWebIndex, Q4 2015. Based on a survey of internet users aged 16-64. Note: Data has been re-based to show national penetration. PERCENTAGE OF THE POPULATIONWHOBOUGHT SOMETHING ONLINE VIAA PHONE INTHE PAST MONTH [SURVEY-BASED] 43% 40% 34% 33% 31% 31% 30% 27% 27% 26% 24% 24% 23% 23% 23% 21% 20% 20% 20% 19% 18% 17% 17% 16% 16% 15% 13% 12% SOUTHKOREA UAE CHINA HONGKONG THAILAND MALAYSIA SINGAPORE SPAIN UK USA TURKEY ARGENTINA SAUDIARABIA ITALY VIETNAM BRAZIL GERMANY INDONESIA POLAND AUSTRALIA PHILIPPINES CANADA INDIA MEXICO FRANCE RUSSIA JAPAN SOUTHAFRICA
  • 57.
    @wearesocialsg • 57 NORTH AMERICA CENTRAL AMERICA SOUTH AMERICA AFRICA MIDDLE EAST WEST EUROPE EAST EUROPE EAST ASIA OCEANIA CENTRAL ASIA SOUTH ASIA SOUTHEAST ASIA GLOBAL AVERAGE: BROADBANDMOBILE CONNECTIONS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. 46% 92% 73% 23% 47% 92% 58% 66% 88% 37% 25% 11% 57% THE NUMBER OF BROADBAND MOBILE CONNECTIONSCOMPARED TO POPULATION
  • 58.
    @wearesocialsg • 58 MOBILEBROADBAND BY REGION JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. MOBILE BROADBANDCONNECTIONS(INMILLIONS),ANDAS A PERCENTAGE OF POPULATION,BY REGION MOBILE CONNECTIONS, IN MILLIONS MOBILE CONNECTIONS vs. TOTAL POPULATION 1,061 385 364 329 306 278 245 198 114 81 35 17 EAST ASIA WEST EUROPE SOUTHEAST ASIA NORTH AMERICA SOUTH AMERICA AFRICA EAST EUROPE SOUTH ASIA MIDDLE EAST CENTRAL AMERICA OCEANIA CENTRAL ASIA 66% 92% 57% 92% 73% 23% 58% 11% 47% 37% 88% 25%
  • 59.
    @wearesocialsg • 59 MOBILEBROADBAND CONNECTIONS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION 143% 134% 130% 129% 128% 119% 119% 113% 101% 95% 94% 94% 93% 93% 92% 76% 74% 74% 66% 65% 64% 57% 55% 49% 46% 43% 43% 40% 35% 20% 11% SINGAPORE JAPAN UAE SAUDIARABIA HONGKONG AUSTRALIA THAILAND SOUTHKOREA ITALY GERMANY BRAZIL POLAND USA MALAYSIA UK CANADA SPAIN FRANCE RUSSIA ARGENTINA SOUTHAFRICA CHINA PHILIPPINES INDONESIA GLOBALAVERAGE EGYPT MEXICO VIETNAM TURKEY NIGERIA INDIA
  • 60.
    @wearesocialsg • 60 MOBILEBROADBAND RANKINGS JAN 2016 • Sources: GSMA Intelligence; UN, US Census Bureau for population data. # COUNTRY % TOTAL 01 MACAU 308% 1,823,284 02 KUWAIT 156% 6,167,826 03 QATAR 146% 3,308,903 04 FINLAND 146% 8,041,060 05 SINGAPORE 143% 8,094,257 06 SWEDEN 138% 13,551,222 07 DENMARK 134% 7,622,808 08 JAPAN 134% 169,132,489 09 AUSTRIA 133% 11,371,331 10 UAE 130% 11,957,272 # COUNTRY % TOTAL 214 CENTRAL AFRICAN REP. 1% 31,798 213 GUINEA-BISSAU 1% 16,540 212 NIGER 1% 180,070 211 TONGA 1% 1,033 210 CHAD 2% 237,064 209 KIRIBATI 2% 1,886 208 SOMALIA 2% 184,464 207 BURUNDI 2% 203,701 206 TIMOR-LESTE 2% 28,684 205 GABON 4% 71,419 BASED ON MOBILE BROADBAND CONNECTIONSINCOUNTRIES WITH NATIONAL POPULATIONSOF 50,000PEOPLE OR MORE HIGHEST RATIOOF 3G & 4G MOBILE CONNECTIONSTO POPULATION LOWEST RATIO OF 3G & 4G MOBILE CONNECTIONS TO POPULATION
  • 61.
    @wearesocialsg • 237 CLICKHERE TO READ OUR DETAILED ANALYSIS OF ALL THESE NUMBERS: BIT.LY/DSM2016ES
  • 62.
    @wearesocialsg • 530 CLICKHERE TO ACCESS OUR OTHER FREE REPORTS AND HOW-TO GUIDES
  • 63.
    @wearesocialsg • 531 SPECIALTHANKS We’d like to offer our thanks to GlobalWebIndex for providing their valuable data and support in the development of this report. GlobalWebIndex is the world’s largest market research study on the digital consumer, spanning 37 countries, 4,500 data points, and conducting fieldwork 4 times a year: 90% GLOBAL COVERAGE 37 MARKETS & 200,000 INTERVIEWS PER YEAR QUARTERLY DATA COLLECTION TOTAL DEVICE COVERAGE Find out more: http://www.globalwebindex.net/
  • 64.
    @wearesocialsg • 532 SPECIALTHANKS We’d also like to offer our thanks to GSMA Intelligence for providing their valuable data for this report. GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s data covers every operator group, network and MVNO in every country – from Afghanistan to Zimbabwe. Updated daily, it is the most accurateand complete set of industry metrics available, comprising tens of millions of individual data points. Leading operators, vendors, regulators, financial institutions and third-party industry players rely on GSMA Intelligence to support strategic decision- making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and experts produce regular thought-leading research reports across a range of industry topics. Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
  • 65.
    @wearesocialsg • 533 SPECIALTHANKS We’d also like to offer our thanks to the following data providers for publishing much of the valuable data included in this year’s report: STAT COUNTER GOOGLE CONSUMER BAROMETER ERICSSON MOBILITY AKAMAI TECHNOLOGIES Lastly, we’d like to say a big thank you to the TheNounProject.com, who provided much of the inspiration for the icons used in this report.
  • 66.
    @wearesocialsg • 534 DATASOURCES USED IN THIS REPORT POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (2016 data); United Nations World Urbanization Prospects, 2014 Revision. INTERNET USERDATA: InternetWorldStats (November 2015 Update); ITU Individuals Using the Internet, 2015; CIA World Factbook, January 2015; The Prospect Group; TheChina Internet Network Information Center; TheTelecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian Communications Commission; Akamai’s State of the Internet report (Q3 2015). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex, Q4 2015. Share of web traffic data from StatCounter, January 2016. Frequency of internet use data from GoogleConsumer Barometer 2014-2015**. SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte,LINE, Kakao, Google, Sina, Twitter, Skype, Yahoo!,Viber, Baidu, and Snapchat as at January 2016. Social media usage data and time spent on social media extrapolated from GlobalWebIndex, Q4 2015. Facebook age and gender data extrapolated from Facebook-reported data, January 2016. Thanksto Niki Aghaei for her assistance with collecting and understanding social media user data for Iran. MOBILE PHONE USERS,CONNECTIONS ANDMOBILE BROADBANDDATA: Latest reported national data from GSMA Intelligence (Q4 2015); extrapolated data from eMarketer; extrapolated global data from GSMA Intelligence (Jan 2016); Ericsson Mobility Report (Nov 2015); usage data extrapolated from GlobalWebIndex Q4 2015; Akamai’s State of the Internet report (Q3 2015); GoogleConsumer Barometer 2014-2015**. ECOMMERCE DATA: GlobalWebIndexQ4 2015; GoogleConsumer Barometer 2014-2015**. DIGITAL DEVICE OWNERSHIP DATA: GoogleConsumer Barometer 2014-2015**. NOTES: ‘Annual growth’figures are calculated using the data we reported in WeAre Social’s Digital, Social & Mobile in 2015 report. * GlobalWebIndex surveys morethan 700,000 internet users aged 16 to 64 ever quarter across 34 countries around the world, representing 90% of theglobal internet population. ** Google’s Consumer Barometer polls a nationally representativetotal population (online& offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, South Korea, Malaysia, Mexico, Philippines, Vietnam, US where thesample base is aged 18+, and Japan, where thesample base is aged 20+. For more details, see consumerbarometer.com.
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    @wearesocialsg • 535 IMPORTANTNOTES We Are Social publishes its compendium of digital, social, and mobile media statistics on an annual basis, but on occasion we may need to alter or update the information and data contained therein. To ensure you have the most up-to-date version of this report, please visit http://bit.ly/DSM2016DI. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world. However, reference to these territories and any associated elements (including flags) does not imply the expression of any opinion whatsoever on the part of We Are Social or any of its employees, nor on the part of any of the featured data partners, nor any of those organisations’ employees, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and charts contained in the report are as accurate and up-to-date as possible, but neither We Are Social, nor any of its employees, nor any of its contractors, subcontractors or their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or any third party's use or the results of such use of any information, or represents that its use would not infringe privately owned rights. We Are Social will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill as a result of any actions taken based on any of the content contained within this report.
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    @wearesocialsg • 536 WEARE A GLOBAL AGENCY. WE DELIVER WORLD-CLASS CREATIVE IDEAS WITH FORWARD-THINKING BRANDS. WE BELIEVE IN PEOPLE, NOT PLATFORMS, AND THE POWER OF SOCIAL INSIGHT TO DRIVE BUSINESS VALUE. WE CALL THIS SOCIAL THINKING. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, INTEL, HSBC, AND GOOGLE. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.COM.
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    This report hasbeen compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/ DISCLAIMER AND IMPORTANT NOTES