DataReportal, profile picture
Uploaded byDataReportal
PDF, PPTX3,132 views

Digital 2011 Asia (December 2011)

The document provides an overview of the social, digital, and mobile landscape in Asia as of December 2011, highlighting key statistics such as a total population of approximately 3.7 billion and significant mobile and internet penetration rates. It details the number of mobile subscribers (2.76 billion) and internet users (909 million) across various Asian countries, along with insights into social media usage and consumer behavior. The report also emphasizes the rapid growth of mobile commerce in the region, predicting it to exceed $139 billion in 2012.

Embed presentation

Download as PDF, PPTX
ASIA SOCIAL, DIGITAL AND MOBILE IN DECEMBER 2011 we are social
we are social COUNTRIES COVERED IN THIS REPORT BANGLADESH BRUNEI BHUTAN CAMBODIA CHINA HONG KONG INDIA INDONESIA JAPAN SOUTH KOREA LAOS MACAU MALAYSIA MALDIVES MONGOLIA MYANMAR NEPAL PAKISTAN PHILIPPINES SINGAPORE SRI LANKA TAIWAN THAILAND VIETNAM
we are social THE REGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS
we are social 3,715,000,O00 CURRENT POPULATION OF ASIA: SOURCE: UN, JUNE 2011
we are social 53% OF THE TOTAL WORLD POPULATION ASIAN COUNTRIES ACCOUNT FOR SOURCE: UN, JUNE 2011
we are social 58% OF ITS POPULATION LIVING IN RURAL AREAS ASIA’S POPULATION IS STILL MOSTLY RURAL, WITH AROUND SOURCE: UN DATA, JUNE 2011
we are social 25% OF PEOPLE LIVING IN ASIA ARE BELOW THE AGE OF 15 SOURCE: UN DATA, JUNE 2011
we are social 74% THE REGIONAL ASIAN PICTURE 750,463,600 2,767,417,932 MOBILE SUBSCRIBERS 909,180,759 INTERNET USERS 3,714,544,017 ASIA’S TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 75% 24% USERS OF TOP SOCIAL NETWORKS SOCIAL NETWORK PENETRATION URBAN 42% 58% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 20%
we are social 909,000,000 INTERNET USERS ACROSS ASIA: SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
we are social 24% INTERNET PENETRATION ACROSS ASIA IS ROUGHLY SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
we are social INTERNET PENETRATION BY ASIAN COUNTRY 82% 79% 78% 72% 70% 69% 59% 50% 36% 34% 34% 32% 27% 24% 17% 12% 11% 9% 8% 8% 8% 4% 2% 1% 0% SOUTHKOREA BRUNEI JAPAN SINGAPORE TAIWAN HONGKONG MALAYSIA MACAU CHINA VIETNAM MALDIVES PHILIPPINES THAILAND [AVERAGE] INDONESIA MONGOLIA PAKISTAN SRILANKA LAOS INDIA BHUTAN NEPAL CAMBODIA BANGLADESH MYANMAR SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 GLOBAL! AVERAGE!
we are social 44% OF THE WORLD’S INTERNET USERS PEOPLE IN ASIA ACCOUNT FOR SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
we are social 16.5 HOURS PER MONTH USING THE INTERNET WEB USERS IN ASIA SPEND AN AVERAGE OF SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social $89% OF INTERNET USERS IN ASIA INTEND TO MAKE ONLINE PURCHASES IN THE NEXT 6 MONTHS SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social $65% OF INTERNET USERS IN ASIA USE ONLINE PRICE COMPARISON SERVICES SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social 750,000,000 SOCIAL MEDIA USERS ACROSS ASIA: SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
we are social GLOBAL! AVERAGE! SOCIAL NETWORKING PENETRATION BY ASIAN COUNTRY 55% 54% 52% 51% 42% 41% 40% 37% 36% 28% 20% 19% 19% 17% 9% 8% 8% 5% 5% 3% 3% 3% 2% 1% BRUNEI HONGKONG SOUTHKOREA SINGAPORE TAIWAN MALAYSIA CHINA MACAU MALDIVES PHILIPPINES [AVERAGE] JAPAN THAILAND INDONESIA BHUTAN MONGOLIA VIETNAM SRILANKA NEPAL INDIA PAKISTAN CAMBODIA LAOS BANGLADESH MYANMAR SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011 N/A
we are social LARGEST SOCIAL NETWORKS IN ASIA SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011 SINA WEIBO TENCENT WEIBO FACEBOOK QZONE 250 M 172 M 536 M 310 M
we are social 3 TIMES BIGGER THAN FACEBOOK ACROSS ASIA QZONE IS MORE THAN SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS
we are social THE ‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA SOURCE: GLOBAL WEB INDEX, JUNE 2011 RUSSIAMALAYSIA BRAZILPHILIPPINES 75 % INDONESIA 75 % 68 % 64 % 64 %
we are social 81% OF ASIA’S TOP BRANDS USE SOCIAL MEDIA SOURCE: BURSON MARSTELLER
we are social 2,767,417,932 MOBILE SUBSCRIBERS ACROSS ASIA: SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
we are social THREE QUARTERS OF ASIA’S POPULATION HAS A MOBILE PHONE SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011
we are social MOBILE SUBSCRIPTION PENETRATION BY ASIAN COUNTRY SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011 GLOBAL! AVERAGE! 161% 158% 151% 147% 144% 113% 110% 109% 108% 107% 100% 94% 89% 88% 87% 76% 75% 71% 68% 61% 60% 57% 56% 42% 2% MACAU HONGKONG VIETNAM MALDIVES SINGAPORE MALAYSIA TAIWAN SOUTHKOREA BRUNEI THAILAND JAPAN PHILIPPINES INDONESIA MONGOLIA SRILANKA CAMBODIA [ASIANAVERAGE] INDIA CHINA PAKISTAN LAOS BHUTAN BANGLADESH NEPAL MYANMAR
we are social 55% OF THE WORLD’S MOBILE SUBSCRIBERS PEOPLE IN ASIA ACCOUNT FOR SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
we are social 623,000,000 MOBILE INTERNET USERS ACROSS ASIA: SOURCE: EMARKETER, MAY 2011
we are social 69% OF ASIA’S INTERNET USERS ACCESS VIA MOBILE DEVICES SOURCE: NIELSEN
we are social $! US$ 139 BILLION THE VALUE OF MOBILE COMMERCE IN ASIA IN 2012 IS EXPECTED TO EXCEED SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
we are social COUNTRY BY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET
we are social BANGLADESH 2,110,720 79,677,000 MOBILE SUBSCRIBERS 1,735,020 INTERNET USERS 142,319,000 TOTAL POPULATION URBAN INTERNET PENETRATION MOBILE PENETRATION 56 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 1 % 1 % 25% 75% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social BHUTAN 62,680 400,183 MOBILE SUBSCRIBERS 53,280 INTERNET USERS 708,265 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 57 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 8 % 9 % URBAN 33% 67% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social BRUNEI DARUSSALAM 224,240 437,932 MOBILE SUBSCRIBERS 318,900 INTERNET USERS 406,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 79 % 55 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 72% 28% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social CAMBODIA 412,360 10,189,746 MOBILE SUBSCRIBERS 329,680 INTERNET USERS 13,395,682 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 76 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 2 % 3 % URBAN 20% 80% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social CHINA 536,000,000 916,500,000 MOBILE SUBSCRIBERS 485,000,000 INTERNET USERS 1,339,724,852 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 67% 40% 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION URBAN 50% 50% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social HONG KONG 3,828,000 11,231,419 MOBILE SUBSCRIBERS 4,878,713 INTERNET USERS 7,108,100 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 69 % 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 100% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social INDIA 38,045,000 858,370,000 MOBILE SUBSCRIBERS 100,000,000 INTERNET USERS 1,210,193,422 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 71 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 8 % 3 % URBAN 29% 71% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social INDONESIA 40,829,720 210,391,300 MOBILE SUBSCRIBERS 39,600,000 INTERNET USERS 237,556,363 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 89 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 17 % 17 % URBAN 43% 57% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social JAPAN 24,700,000 127,280,000 MOBILE SUBSCRIBERS 99,182,000 INTERNET USERS 127,720,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 78 % 100 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 19 % URBAN 86% RURAL 14% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social LAOS 109,180 3,819,929 MOBILE SUBSCRIBERS 527,400 INTERNET USERS 6,348,800 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 60% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 8 % 2 % URBAN 27% 73% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010
we are social MACAU 208,580 900,000 MOBILE SUBSCRIBERS 280,900 INTERNET USERS 558,100 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 50 % 37 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 100% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social MALAYSIA 11,816,200 32,411,937 MOBILE SUBSCRIBERS 16,902,600 INTERNET USERS 28,656,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 59 % 41 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 64% 36% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social MALDIVES 114,320 465,824 MOBILE SUBSCRIBERS 107,460 INTERNET USERS 317,280 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 34 % 36 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 35% 65% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social MONGOLIA 236,520 2,483,720 MOBILE SUBSCRIBERS 350,000 INTERNET USERS 2,826,500 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 88 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 12 % 8 % URBAN 61% 39% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social MYANMAR (BURMA) N/A 850,500 MOBILE SUBSCRIBERS 110,000 INTERNET USERS 48,337,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION N/A USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 0.23 % 2 % URBAN 31% 69% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social NEPAL 1,296,600 11,056,830 MOBILE SUBSCRIBERS 1,072,900 INTERNET USERS 26,620,809 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 42!% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 4 % 5 % URBAN 17% 83% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social PAKISTAN 5,506,740 107,900,000 MOBILE SUBSCRIBERS 20,431,000 INTERNET USERS 177,671,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 61 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 12 % 3 % URBAN 35% 65% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social THE PHILIPPINES 26,752,000 88,119,840 MOBILE SUBSCRIBERS 29,700,000 INTERNET USERS 94,013,200 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 32 % 28 % 94 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION URBAN 63% 37% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social SINGAPORE 2,602,920 7,322,553 MOBILE SUBSCRIBERS 3,658,400 INTERNET USERS 5,076,700 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 72 % 51 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 100% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social SOUTH KOREA 25,000,000 52,600,000 MOBILE SUBSCRIBERS 39,440,000 INTERNET USERS 48,219,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 82 % 52 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 82% 18% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social SRI LANKA 1,126,020 18,013,623 MOBILE SUBSCRIBERS 1,776,900 INTERNET USERS 20,653,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 87 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 9 % 5 % URBAN 85% RURAL 15% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social TAIWAN 11,163,900 25,412,000 MOBILE SUBSCRIBERS 16,147,000 INTERNET USERS 23,197,947 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 70 % 48 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 78% 22% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social THAILAND 12,881,800 71,824,561 MOBILE SUBSCRIBERS 18,310,000 INTERNET USERS 67,070,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 27 % 100+ % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 19 % URBAN 31% 69% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
we are social VIETNAM 6,800,000 USERS ON TOP SOCIAL NETWORK 129,729,035 MOBILE SUBSCRIBERS 29,268,606 INTERNET USERS 85,846,997 TOTAL POPULATION INTERNET PENETRATION SOCIAL NETWORK PENETRATION MOBILE PENETRATION 34 % 8 % 100+ % URBAN 30% 70% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
This report has been compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/ DISCLAIMER AND IMPORTANT NOTES
Digital 2011 Asia (December 2011)

More Related Content

PDF
Digital 2011 Indonesia (December 2011)
byDataReportal
 
PDF
Digital 2011 Malaysia (December 2011)
byDataReportal
 
PDF
Digital 2011 India (December 2011)
byDataReportal
 
PDF
Digital 2011 Taiwan (December 2011)
byDataReportal
 
PDF
Digital 2021 Taiwan (January 2021) v01
byDataReportal
 
PDF
Digital 2011 Philippines (December 2011)
byDataReportal
 
PDF
Digital 2021 Ireland (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Cyprus (January 2021) v01
byDataReportal
 
Digital 2011 Indonesia (December 2011)
byDataReportal
 
Digital 2011 Malaysia (December 2011)
byDataReportal
 
Digital 2011 India (December 2011)
byDataReportal
 
Digital 2011 Taiwan (December 2011)
byDataReportal
 
Digital 2021 Taiwan (January 2021) v01
byDataReportal
 
Digital 2011 Philippines (December 2011)
byDataReportal
 
Digital 2021 Ireland (January 2021) v01
byDataReportal
 
Digital 2021 Cyprus (January 2021) v01
byDataReportal
 

What's hot

PDF
Digital 2021 Guinea-Bissau (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Mauritania (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Uruguay (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Wallis and Futuna (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Luxembourg (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Suriname (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Botswana (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Rwanda (January 2021) v01
byDataReportal
 
PDF
Digital 2011 Bangladesh (December 2011)
byDataReportal
 
PDF
Digital 2021 Liberia (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Haiti (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Andorra (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Aruba (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Moldova (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Dominica (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Sudan (January 2021) v01
byDataReportal
 
PDF
Digital 2021 Tokelau (January 2021) v01
byDataReportal
 
PPTX
Economic and Public Policy Forum - 21 March 2022
byOffice for National Statistics
 
Digital 2021 Guinea-Bissau (January 2021) v01
byDataReportal
 
Digital 2021 Mauritania (January 2021) v01
byDataReportal
 
Digital 2021 Uruguay (January 2021) v01
byDataReportal
 
Digital 2021 Wallis and Futuna (January 2021) v01
byDataReportal
 
Digital 2021 Luxembourg (January 2021) v01
byDataReportal
 
Digital 2021 Suriname (January 2021) v01
byDataReportal
 
Digital 2021 Botswana (January 2021) v01
byDataReportal
 
Digital 2021 Rwanda (January 2021) v01
byDataReportal
 
Digital 2011 Bangladesh (December 2011)
byDataReportal
 
Digital 2021 Liberia (January 2021) v01
byDataReportal
 
Digital 2021 Haiti (January 2021) v01
byDataReportal
 
Digital 2021 Andorra (January 2021) v01
byDataReportal
 
Digital 2021 Aruba (January 2021) v01
byDataReportal
 
Digital 2021 Moldova (January 2021) v01
byDataReportal
 
Digital 2021 Dominica (January 2021) v01
byDataReportal
 
Digital 2021 Sudan (January 2021) v01
byDataReportal
 
Digital 2021 Tokelau (January 2021) v01
byDataReportal
 
Economic and Public Policy Forum - 21 March 2022
byOffice for National Statistics
 

Similar to Digital 2011 Asia (December 2011)

PDF
We are social guide to social digital and mobile in apac 2014
byRobin Ng
 
PDF
Asia pacific digital overview 2014
byPhuong Le Dinh
 
PDF
SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014
byCCN
 
PDF
2014 asia pacific digital overview
byTruong Minh Yen
 
PDF
Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014
byGAPIT Communications JSC.
 
PDF
Asia Pacific Digital Mobile 2014 Insights
byJames Woodworth
 
PDF
Digital 2014 Asia-Pacific (January 2014)
byDataReportal
 
PDF
Digital 2012 Juicy Stats - Digital in Asia (May 2012)
byDataReportal
 
PDF
Social, Digital & Mobile in APAC
byWe Are Social Singapore
 
PDF
Asia pacific digital overview 2014
byBinh Pham Thanh
 
PDF
We are socials guide to social digital and mobile in apac 2014v01
byMediaZ - Digital Marketing Agency
 
PDF
2014 ASIA-PACIFIC DIGITAL OVERVIEW
byQuynh LE
 
PDF
Asia pacific digital overview 2014
bySuthasinee Lieopairoj
 
PDF
Digital 2014 Global Overview (January 2014)
byDataReportal
 
PDF
Wearesocialsguidetosocialdigitalandmobile
byElio Laureano
 
PDF
Global Digital Statistics 2014
byМихаил Климарёв
 
PDF
Global social, digital & mobile statistics 2014
byDaniel Palacio - Master Marketing Digital
 
PDF
[We Are Social] Asia Pacific Digital Overview 2014
byHATCH! PROGRAM
 
PDF
We are socials guide to social digital and mobile in Asia-Pacific 2014
byNasa Nguyen
 
PDF
2014 ASIA-PACIFIC DIGITAL OVERVIEW
bywe20
 
We are social guide to social digital and mobile in apac 2014
byRobin Ng
 
Asia pacific digital overview 2014
byPhuong Le Dinh
 
SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014
byCCN
 
2014 asia pacific digital overview
byTruong Minh Yen
 
Báo cáo thống kê digital Châu Á - Thái Bình Dương 2014
byGAPIT Communications JSC.
 
Asia Pacific Digital Mobile 2014 Insights
byJames Woodworth
 
Digital 2014 Asia-Pacific (January 2014)
byDataReportal
 
Digital 2012 Juicy Stats - Digital in Asia (May 2012)
byDataReportal
 
Social, Digital & Mobile in APAC
byWe Are Social Singapore
 
Asia pacific digital overview 2014
byBinh Pham Thanh
 
We are socials guide to social digital and mobile in apac 2014v01
byMediaZ - Digital Marketing Agency
 
2014 ASIA-PACIFIC DIGITAL OVERVIEW
byQuynh LE
 
Asia pacific digital overview 2014
bySuthasinee Lieopairoj
 
Digital 2014 Global Overview (January 2014)
byDataReportal
 
Wearesocialsguidetosocialdigitalandmobile
byElio Laureano
 
Global Digital Statistics 2014
byМихаил Климарёв
 
Global social, digital & mobile statistics 2014
byDaniel Palacio - Master Marketing Digital
 
[We Are Social] Asia Pacific Digital Overview 2014
byHATCH! PROGRAM
 
We are socials guide to social digital and mobile in Asia-Pacific 2014
byNasa Nguyen
 
2014 ASIA-PACIFIC DIGITAL OVERVIEW
bywe20
 

More from DataReportal

PDF
Digital 2023 April Global Statshot Report v01 (April 2023)
byDataReportal
 
PDF
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
byDataReportal
 
PDF
Digital 2023 Libya (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Zimbabwe (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Zambia (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Western Sahara (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Wallis and Futuna (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Vanuatu (February 2023) v01
byDataReportal
 
PDF
Digital 2023 United States Virgin Islands (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Tuvalu (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Turks and Caicos Islands (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Turkmenistan (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Trinidad and Tobago (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Tonga (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Togo (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Timor-Leste (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Tajikistan (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Suriname (February 2023) v01
byDataReportal
 
PDF
Digital 2023 South Sudan (February 2023) v01
byDataReportal
 
PDF
Digital 2023 Somalia (February 2023) v01
byDataReportal
 
Digital 2023 April Global Statshot Report v01 (April 2023)
byDataReportal
 
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02
byDataReportal
 
Digital 2023 Libya (February 2023) v01
byDataReportal
 
Digital 2023 Zimbabwe (February 2023) v01
byDataReportal
 
Digital 2023 Zambia (February 2023) v01
byDataReportal
 
Digital 2023 Western Sahara (February 2023) v01
byDataReportal
 
Digital 2023 Wallis and Futuna (February 2023) v01
byDataReportal
 
Digital 2023 Vanuatu (February 2023) v01
byDataReportal
 
Digital 2023 United States Virgin Islands (February 2023) v01
byDataReportal
 
Digital 2023 Tuvalu (February 2023) v01
byDataReportal
 
Digital 2023 Turks and Caicos Islands (February 2023) v01
byDataReportal
 
Digital 2023 Turkmenistan (February 2023) v01
byDataReportal
 
Digital 2023 Trinidad and Tobago (February 2023) v01
byDataReportal
 
Digital 2023 Tonga (February 2023) v01
byDataReportal
 
Digital 2023 Togo (February 2023) v01
byDataReportal
 
Digital 2023 Timor-Leste (February 2023) v01
byDataReportal
 
Digital 2023 Tajikistan (February 2023) v01
byDataReportal
 
Digital 2023 Suriname (February 2023) v01
byDataReportal
 
Digital 2023 South Sudan (February 2023) v01
byDataReportal
 
Digital 2023 Somalia (February 2023) v01
byDataReportal
 

Recently uploaded

PPTX
Living in IT Era Module 5 - (DIGITAL TECHNOLOGY AND SOCIAL CHANGES).pptx
bycjregua03
 
PDF
The Girl Who Left a Mark - Deep Impact of Kindness to a person
byAnoop Singh Nagi
 
PDF
Top 3 Snapchat Monitoring Apps of 2026 for Activity Tracking
byMichael Carter
 
PPTX
AWS Architecture Design Icons Template.pptx
bybiqtor1
 
PPTX
Your Complete Brand Protection Guide with Fieldwatch.ai!
byFieldwatch ai
 
PDF
Weaponizing the Neutral Web: Analyzing Adversary Botnets for Offensive Cyber ...
byJoe Slowik
 
Living in IT Era Module 5 - (DIGITAL TECHNOLOGY AND SOCIAL CHANGES).pptx
bycjregua03
 
The Girl Who Left a Mark - Deep Impact of Kindness to a person
byAnoop Singh Nagi
 
Top 3 Snapchat Monitoring Apps of 2026 for Activity Tracking
byMichael Carter
 
AWS Architecture Design Icons Template.pptx
bybiqtor1
 
Your Complete Brand Protection Guide with Fieldwatch.ai!
byFieldwatch ai
 
Weaponizing the Neutral Web: Analyzing Adversary Botnets for Offensive Cyber ...
byJoe Slowik
 

Digital 2011 Asia (December 2011)

  • 1.
    ASIA SOCIAL, DIGITAL AND MOBILEIN DECEMBER 2011 we are social
  • 2.
    we are social COUNTRIESCOVERED IN THIS REPORT BANGLADESH BRUNEI BHUTAN CAMBODIA CHINA HONG KONG INDIA INDONESIA JAPAN SOUTH KOREA LAOS MACAU MALAYSIA MALDIVES MONGOLIA MYANMAR NEPAL PAKISTAN PHILIPPINES SINGAPORE SRI LANKA TAIWAN THAILAND VIETNAM
  • 3.
    we are social THEREGIONAL PICTURE ASIA-WIDE DATA AND STATISTICS
  • 4.
    we are social 3,715,000,O00 CURRENTPOPULATION OF ASIA: SOURCE: UN, JUNE 2011
  • 5.
    we are social 53% OFTHE TOTAL WORLD POPULATION ASIAN COUNTRIES ACCOUNT FOR SOURCE: UN, JUNE 2011
  • 6.
    we are social 58% OFITS POPULATION LIVING IN RURAL AREAS ASIA’S POPULATION IS STILL MOSTLY RURAL, WITH AROUND SOURCE: UN DATA, JUNE 2011
  • 7.
    we are social 25% OFPEOPLE LIVING IN ASIA ARE BELOW THE AGE OF 15 SOURCE: UN DATA, JUNE 2011
  • 8.
    we are social 74% THEREGIONAL ASIAN PICTURE 750,463,600 2,767,417,932 MOBILE SUBSCRIBERS 909,180,759 INTERNET USERS 3,714,544,017 ASIA’S TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 75% 24% USERS OF TOP SOCIAL NETWORKS SOCIAL NETWORK PENETRATION URBAN 42% 58% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 20%
  • 9.
    we are social 909,000,000 INTERNETUSERS ACROSS ASIA: SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  • 10.
    we are social 24% INTERNETPENETRATION ACROSS ASIA IS ROUGHLY SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011
  • 11.
    we are social INTERNETPENETRATION BY ASIAN COUNTRY 82% 79% 78% 72% 70% 69% 59% 50% 36% 34% 34% 32% 27% 24% 17% 12% 11% 9% 8% 8% 8% 4% 2% 1% 0% SOUTHKOREA BRUNEI JAPAN SINGAPORE TAIWAN HONGKONG MALAYSIA MACAU CHINA VIETNAM MALDIVES PHILIPPINES THAILAND [AVERAGE] INDONESIA MONGOLIA PAKISTAN SRILANKA LAOS INDIA BHUTAN NEPAL CAMBODIA BANGLADESH MYANMAR SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011 GLOBAL! AVERAGE!
  • 12.
    we are social 44% OFTHE WORLD’S INTERNET USERS PEOPLE IN ASIA ACCOUNT FOR SOURCE: INTERNETWORLDSTATS.COM, NOVEMBER 2011
  • 13.
    we are social 16.5HOURS PER MONTH USING THE INTERNET WEB USERS IN ASIA SPEND AN AVERAGE OF SOURCE: COMSCORE, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 14.
    we are social $89% OFINTERNET USERS IN ASIA INTEND TO MAKE ONLINE PURCHASES IN THE NEXT 6 MONTHS SOURCE: NIELSEN, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 15.
    we are social $65% OFINTERNET USERS IN ASIA USE ONLINE PRICE COMPARISON SERVICES SOURCE: MICROSOFT ADVERTISING / AEGIS MEDIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 16.
    we are social 750,000,000 SOCIALMEDIA USERS ACROSS ASIA: SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011
  • 17.
    we are social GLOBAL! AVERAGE! SOCIALNETWORKING PENETRATION BY ASIAN COUNTRY 55% 54% 52% 51% 42% 41% 40% 37% 36% 28% 20% 19% 19% 17% 9% 8% 8% 5% 5% 3% 3% 3% 2% 1% BRUNEI HONGKONG SOUTHKOREA SINGAPORE TAIWAN MALAYSIA CHINA MACAU MALDIVES PHILIPPINES [AVERAGE] JAPAN THAILAND INDONESIA BHUTAN MONGOLIA VIETNAM SRILANKA NEPAL INDIA PAKISTAN CAMBODIA LAOS BANGLADESH MYANMAR SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS FOR THE MOST POPULAR SOCIAL NETWORK IN EACH COUNTRY, NOVEMBER 2011 N/A
  • 18.
    we are social LARGESTSOCIAL NETWORKS IN ASIA SOURCE: LATEST SITE-REPORTED REGISTERED USER NUMBERS, NOVEMBER 2011 SINA WEIBO TENCENT WEIBO FACEBOOK QZONE 250 M 172 M 536 M 310 M
  • 19.
    we are social 3TIMES BIGGER THAN FACEBOOK ACROSS ASIA QZONE IS MORE THAN SOURCE: BASED ON LATEST SITE-REPORTED REGISTERED USER NUMBERS
  • 20.
    we are social THE‘MOST SOCIAL’ COUNTRIES IN THE WORLD ARE IN ASIA SOURCE: GLOBAL WEB INDEX, JUNE 2011 RUSSIAMALAYSIA BRAZILPHILIPPINES 75 % INDONESIA 75 % 68 % 64 % 64 %
  • 21.
    we are social 81% OFASIA’S TOP BRANDS USE SOCIAL MEDIA SOURCE: BURSON MARSTELLER
  • 22.
    we are social 2,767,417,932 MOBILESUBSCRIBERS ACROSS ASIA: SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
  • 23.
    we are social THREEQUARTERS OF ASIA’S POPULATION HAS A MOBILE PHONE SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011; COMPARED TO UN DATA, JUNE 2011
  • 24.
    we are social MOBILESUBSCRIPTION PENETRATION BY ASIAN COUNTRY SOURCE: LATEST CARRIER-REPORTED RESITERED SUBSCRIBER NUMBERS AS CITED IN WIKIPEDIA, NOVEMBER 2011 COMPARED TO UN DATA, JUNE 2011 GLOBAL! AVERAGE! 161% 158% 151% 147% 144% 113% 110% 109% 108% 107% 100% 94% 89% 88% 87% 76% 75% 71% 68% 61% 60% 57% 56% 42% 2% MACAU HONGKONG VIETNAM MALDIVES SINGAPORE MALAYSIA TAIWAN SOUTHKOREA BRUNEI THAILAND JAPAN PHILIPPINES INDONESIA MONGOLIA SRILANKA CAMBODIA [ASIANAVERAGE] INDIA CHINA PAKISTAN LAOS BHUTAN BANGLADESH NEPAL MYANMAR
  • 25.
    we are social 55% OFTHE WORLD’S MOBILE SUBSCRIBERS PEOPLE IN ASIA ACCOUNT FOR SOURCE: LATEST CARRIER-REPORTED REGISTERED SUBSCRIBERS, AS CITED IN WIKIPEDIA, NOVEMBER 2011
  • 26.
    we are social 623,000,000 MOBILEINTERNET USERS ACROSS ASIA: SOURCE: EMARKETER, MAY 2011
  • 27.
    we are social 69% OFASIA’S INTERNET USERS ACCESS VIA MOBILE DEVICES SOURCE: NIELSEN
  • 28.
    we are social $! US$139 BILLION THE VALUE OF MOBILE COMMERCE IN ASIA IN 2012 IS EXPECTED TO EXCEED SOURCE: ZDNET ASIA, AS CITED IN THE ADMA SOCIAL AND DIGITAL MEDIA YEARBOOK 2011
  • 29.
    we are social COUNTRYBY COUNTRY A CLOSER LOOK AT EACH ASIAN MARKET
  • 30.
    we are social BANGLADESH 2,110,720 79,677,000 MOBILESUBSCRIBERS 1,735,020 INTERNET USERS 142,319,000 TOTAL POPULATION URBAN INTERNET PENETRATION MOBILE PENETRATION 56 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 1 % 1 % 25% 75% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 31.
    we are social BHUTAN 62,680 400,183 MOBILESUBSCRIBERS 53,280 INTERNET USERS 708,265 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 57 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 8 % 9 % URBAN 33% 67% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 32.
    we are social BRUNEIDARUSSALAM 224,240 437,932 MOBILE SUBSCRIBERS 318,900 INTERNET USERS 406,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 79 % 55 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 72% 28% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 33.
    we are social CAMBODIA 412,360 10,189,746 MOBILESUBSCRIBERS 329,680 INTERNET USERS 13,395,682 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 76 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 2 % 3 % URBAN 20% 80% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 34.
    we are social CHINA 536,000,000 916,500,000 MOBILESUBSCRIBERS 485,000,000 INTERNET USERS 1,339,724,852 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 67% 40% 36% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION URBAN 50% 50% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 35.
    we are social HONGKONG 3,828,000 11,231,419 MOBILE SUBSCRIBERS 4,878,713 INTERNET USERS 7,108,100 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 69 % 54 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 100% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 36.
    we are social INDIA 38,045,000 858,370,000 MOBILESUBSCRIBERS 100,000,000 INTERNET USERS 1,210,193,422 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 71 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 8 % 3 % URBAN 29% 71% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 37.
    we are social INDONESIA 40,829,720 210,391,300 MOBILESUBSCRIBERS 39,600,000 INTERNET USERS 237,556,363 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 89 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 17 % 17 % URBAN 43% 57% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 38.
    we are social JAPAN 24,700,000 127,280,000 MOBILESUBSCRIBERS 99,182,000 INTERNET USERS 127,720,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 78 % 100 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 19 % URBAN 86% RURAL 14% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 39.
    we are social LAOS 109,180 3,819,929 MOBILESUBSCRIBERS 527,400 INTERNET USERS 6,348,800 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 60% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 8 % 2 % URBAN 27% 73% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; LAOS NATIONAL AUTHORITY OF POST AND TELECOMS, NOVEMBER 2010
  • 40.
    we are social MACAU 208,580 900,000 MOBILESUBSCRIBERS 280,900 INTERNET USERS 558,100 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 50 % 37 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 100% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 41.
    we are social MALAYSIA 11,816,200 32,411,937 MOBILESUBSCRIBERS 16,902,600 INTERNET USERS 28,656,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 59 % 41 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 64% 36% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 42.
    we are social MALDIVES 114,320 465,824 MOBILESUBSCRIBERS 107,460 INTERNET USERS 317,280 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 34 % 36 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 35% 65% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 43.
    we are social MONGOLIA 236,520 2,483,720 MOBILESUBSCRIBERS 350,000 INTERNET USERS 2,826,500 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 88 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 12 % 8 % URBAN 61% 39% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 44.
    we are social MYANMAR(BURMA) N/A 850,500 MOBILE SUBSCRIBERS 110,000 INTERNET USERS 48,337,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION N/A USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 0.23 % 2 % URBAN 31% 69% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; THERE ARE NO OFFICIAL REPORTS OF SOCIAL MEDIA USER NUMBERS FOR MYANMAR; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 45.
    we are social NEPAL 1,296,600 11,056,830 MOBILESUBSCRIBERS 1,072,900 INTERNET USERS 26,620,809 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 42!% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 4 % 5 % URBAN 17% 83% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 46.
    we are social PAKISTAN 5,506,740 107,900,000 MOBILESUBSCRIBERS 20,431,000 INTERNET USERS 177,671,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 61 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 12 % 3 % URBAN 35% 65% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 47.
    we are social THEPHILIPPINES 26,752,000 88,119,840 MOBILE SUBSCRIBERS 29,700,000 INTERNET USERS 94,013,200 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 32 % 28 % 94 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION URBAN 63% 37% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 48.
    we are social SINGAPORE 2,602,920 7,322,553 MOBILESUBSCRIBERS 3,658,400 INTERNET USERS 5,076,700 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 72 % 51 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 100% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 49.
    we are social SOUTHKOREA 25,000,000 52,600,000 MOBILE SUBSCRIBERS 39,440,000 INTERNET USERS 48,219,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 82 % 52 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 82% 18% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 50.
    we are social SRILANKA 1,126,020 18,013,623 MOBILE SUBSCRIBERS 1,776,900 INTERNET USERS 20,653,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 87 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 9 % 5 % URBAN 85% RURAL 15% SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 51.
    we are social TAIWAN 11,163,900 25,412,000 MOBILESUBSCRIBERS 16,147,000 INTERNET USERS 23,197,947 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 70 % 48 % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 100+ % URBAN 78% 22% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 52.
    we are social THAILAND 12,881,800 71,824,561 MOBILESUBSCRIBERS 18,310,000 INTERNET USERS 67,070,000 TOTAL POPULATION INTERNET PENETRATION MOBILE PENETRATION 27 % 100+ % USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 19 % URBAN 31% 69% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 53.
    we are social VIETNAM 6,800,000 USERSON TOP SOCIAL NETWORK 129,729,035 MOBILE SUBSCRIBERS 29,268,606 INTERNET USERS 85,846,997 TOTAL POPULATION INTERNET PENETRATION SOCIAL NETWORK PENETRATION MOBILE PENETRATION 34 % 8 % 100+ % URBAN 30% 70% RURAL SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  • 55.
    This report hasbeen compiled by We Are Social Ltd (“We Are Social”) for informational purposes only, and relies on data from a wide variety of sources, including but not limited to public and private companies, market research firms, government agencies, NGOs, and private individuals. While We Are Social strives to ensure that all data and charts contained in this report are, as at the time of publishing, accurate and up-to-date, We Are Social shall not be responsible for any errors or omissions contained in this report, or for the results obtained from its use. All information contained in this report is provided “as is”, with no guarantee whatsoever of its accuracy, completeness, correctness or non- infringement of third-party rights and without warranty of any kind, express or implied, including without limitation, warranties of merchantability or fitness for any particular purpose. This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around the world, however reference to these territories and any associated elements (including names and flags) does not imply the expression of any opinion whatsoever on the part of We Are Social, or any of the featured brands, nor any of those organisations’ partners, affiliates, employees or agents, concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. This report is provided with the understanding that it does not constitute professional advice or services of any kind and should therefore not be substituted for independent investigations, thought or judgment. Accordingly, neither We Are Social nor any of the brands or organisations featured or cited herein, nor any of their partners, affiliates, group companies, employees or agents shall, to the fullest extent permitted by law, be liable to you or anyone else for any direct, indirect, punitive, incidental, special, consequential, exemplary or similar loss or damage, or loss or damage of any kind, suffered by you or anyone else as a result of any use, action or decision taken by you or anyone else in any way connected to this report or the information contained herein, or the result(s) thereof, even if advised of the possibility of such loss or damage. This report may contain references to third parties, however this report does not endorse any such third parties or their products or services, nor is this report sponsored, endorsed or associated with such third parties. This report is subject to change without notice. To ensure you have the most up- to-date version of this report, please visit http://datareportal.com/ DISCLAIMER AND IMPORTANT NOTES