Find out how CRM integration might expand your Marketing Automation software functionality and market share. See how single API integration provides the unified access to 14 CRM simultaneously. More info here: https://www.data2crm.com/api/case-studies/marketing-automation-integration/

1. MARKETING AUTOMATION INTEGRATION
WITH DATA2CRM.API
A Unified Solution to Connect with 14 CRM Platforms
www.data2crm.com/apiCASE STUDY

2. TABLE OF CONTENTS
1. Information for Business Owners and Executives
- Marketing Automation + CRM
- Challenges
- Integration Benefits
- Effective Solution
2. Information for Developers
- The Basics
- Technology
- Possible Use Cases
3. Conclusions
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3. 1. INFORMATION FOR BUSINESS OWNERS AND EXECUTIVES
Marketing Automation is designed to combine disparate
customer acquisition and retention channels, as well as
facilitate various marketing operations and create optimal
patterns. Marketing Automation makes it possible to build
more personalized communication with customers and
create higher quality campaigns.
Even though Marketing Automation services are already
a must-have for many big organizations, combining them
with powerful capabilities of various CRM systems (such as
Salesforce, SugarCRM, Zoho, Insightly, etc.), will increase
the benefits of both clients and vendors greatly.
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Business Objectives
Inspecific-industry solution with extended
integration abilities
Single access to multiple CRM platforms
Accurate data synchronization
Get in Touch with Sales
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our Dedicated Expert Manager
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3

4. Marketing Automation + CRM
Let’s have a look at how integrating Marketing Automation and
CRM solutions can give a drastic edge over the competition to
both vendors and users, as well as outline the possible challenges
during the integration process.
Challenge
Companies, whose marketing automation and CRM systems are not interconnected, often face a number
of common challenges. Some of those are:
Lack of communication and alignment between marketing and sales
A lot of important information falls between the cracks
Gaps in the sales funnel that cause leads loss
It is unclear which campaigns are the most successful in terms of revenue
As a result, the two departments undermine each other’s achievements and decrease the overall
effectiveness of sales and marketing efforts.
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5. Find out the valuable integration solution
for your Makreting Automation Software
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Get Your Guide