Advocacy Project for Bike Channels on Clemson's Campus

1. Advocacy Project
Bike Channels on Clemson’s Campus
Melissa Cason, Logan McFall, and Danielle Matthews

2. What is the Topic?
• Target behavior: bike usage on campus
• Advocating for: bike channels on stairs on
campus and a “Bike to School” day

3. Rationale for Topic Importance
• Promote physical activity and health through bike riding
• Increased bike use could lead to less commuting to campus
by car
• Success of similar projects on other campuses and in other
cities
• University of California (LA)
• University of California (Berkeley)

4. Advocacy Strategy
• Main strategy: emailing and meeting with Planning and
Development team to try to get bike channels implemented
on a few staircases on campus as a test run. Hopefully if they
prove to be successful, they will be implemented all over
campus.

5. Advocacy Strategy
• Additional strategies:
• Meeting and talking with other decision makers and stakeholders to
get their input and support for the project.
• Additional promotion of bike usage through “Bike/Walk to Campus”
day in April as part of National Public Health Week.
• Attending meetings for and supporting the Green Crescent Trail
project in the Clemson area.

6. Advocacy Strategy
• Both strengths and needs based approach
• Strengths:
• Clemson is a top 10 bike friendly campus
• Bicycle research team
• Bike lanes
• Active student body
• Wide staircases

7. Advocacy Strategy
• Needs:
• Many stairs that hinder bike travel through campus
• Perceived barriers to bike riding
• Low levels of awareness on campus
• Low levels of peer support for bike riding

8. Results of our effort
• Still in progress
• Emailing between directors in Planning and
Development at Clemson and trying to set up a
meeting to discuss the project further.
• Approval of a “Bike/Walk to School” day through
ESG
• Currently waiting on a flyer draft approval

9. Bike Channels on Campus

10. Flyer Draft