1. Grow Your Business Through Exports
2015 Export
Workshop Series
Session 1 – Is Exporting for Me?
Thursday, March 5, 2015 - 1:30 PM - 5:00 PM
Session 2 – Finding and Entering
New Markets
Thursday, March 19, 2015 - 1:30 PM - 5:00 PM
Session 3 – Internet Export
Marketing
Thursday, April 2, 2015 - 1:30 PM - 5:00 PM
Session 4 – Export Sales Techniques
Thursday, April 16, 2015 - 1:30 PM - 5:00 PM
Session 5 – International Business
Culture
Thursday, April 30, 2015 - 1:30 PM - 5:00 PM
Ten International Trade Workshops will be presented
from March 5, 2015 through July 9, 2015.
Session 6 – Incoterms
Thursday, May 14, 2015 - 1:30 PM - 5:00 PM
Session 7 – Export Trade Finance &
Insurance
Thursday, May 28, 2015 - 1:30 PM - 5:00 PM
Session 8 – Legal Do’s & Don’ts
Thursday, June 11, 2015 - 1:30 PM - 5:00 PM
Session 9 – Logistics & Shipping
Documents
Thursday, June 25, 2015 - 1:30 PM - 5:00 PM
Session 10 – Export Plan & Panel
Discussion
Thursday, July 9, 2015 - 1:30 PM - 5:00 PM
Workshop Fee:
$25 (registration reserves seat)
Parking included with registrations received by 5:00 p.m.
the day before workshop. Light refreshments provided.
Contact:
Jean Coronel at jcoronel@portla.org
Additional class information on reverse side.
LA Law Library does not provide legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal
research as an educational service. The information presented in this program is not legal advice and is provided
solely as an educational service to our patrons. For legal advice, you should consult an attorney.
30102217.1.12.16.14

2. Session 1 - Is Exporting for Me?
• The Export Process — An Overview
• Potential Benefits, Costs and Risks
• Exporting vs. Domestic Sales
• Finding Overseas Buyers
• Trade Contact Sources
• Trade Shows and Trade Missions
Session 2 - Finding & Entering New Markets
• Prioritizing and Developing Export
Markets
• Determining Market Entry Strategies
• Export Plan
Session 3 - Internet Export Marketing
• Establish Effective Branding Online
• Develop High Impact Internet Advertising
Strategies
• Identify Key Internet Research Sites
• Website Automation for Overseas
Markets
Session 4 - Export Sales Techniques
• Export Sales Contracts
• Export Pricing
• Distributor contracts
• Negotiating Export Terms of Sales
• Reducing Export Risk with Incoterms
Session 5 - International Business Culture
• Understand the Culture of Your Target
Markets
• Business and Social Protocol
• Communication Protocol
GROW YOUR BUSINESS
THROUGH EXPORTS
WORKSHOP DESCRIPTIONS
Session 6 - Incoterms
• Accepted Definitions
• Rules of Interpretation for Most Common
Commercial Terms
Session 7 - Export Trade Finance & Insurance
• Balancing Risk Between Seller and Buyer
• Selecting International Payment Methods
• Using Insurance to Protect Against
Default
• Financing Your Export Growth with
Extended Credit
• Protecting Against Foreign Exchange Risk
Session 8 - Legal Do’s and Don’ts
• Export Regulations (Trade Compliance)
• Role of Free Trade Agreements (FTAs)
and Rules of Origin
• International Sales and Distributors
Contracts Intellectual Property Protection
(IPP)
Session 9 – Logistics & Shipping Documents
• Role of the Freight Forwarder
• Negotiating Freight Rates
• Air and Sea Cargo
• Cost / Benefit Analysis
• Export Packing & Labeling
• Customs Clearance Overseas
Session 10 - Export Plan & Panel Discussion
Attendees will have the opportunity to discuss
their business export plan with a panel during
this final session. The panelist will be the U.S.
Department of Commerce and other
appropriate government entities.
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