2. • Solar D LLC (founded in 2016), is a US subsidiary company of Nexdius Pty. Ltd. which
was created in 2013. Nexdius is a privately owned Australian company that was created
to exclusively produce and market Solar D and its technology worldwide.
• The Solar D brand, trademark, patents and technology are owned globally by Nexdius
Pty. Ltd.
• The patents for Solar D technology are currently pending in the USA and other countries,
including Australia, Brazil and the EU. The patent has already been granted in New
Zealand and now Japan, which is a bellwether for its granting elsewhere in the world.
• As of 2016 Solar D will be formulated and produced in the U.S. for North and South
America, Europe and the Middle East.
Company History
3. Solar D sunscreen promotes the passage of some of the sunlight your skin uses naturally to
make vitamin D.
NO OTHER SUNSCREEN DOES THIS.
MOST OTHERS ALMOST OR COMPLETELY BLOCK VITAMIN D PRODUCTION.
“Solar D was designed with compounds with differing filter compositions to increase vitamin D
production by up to 50%, while maintaining its sun protection…”
Michael F. Holick, PhD, MD, Professor of medicine, physiology and biophysics at Boston
University School of Medicine, endocrinologist and a world leader in vitamin D research.
Solar D has been FDA approved for SPF 30, and SPF50 sunscreens as well as by the
Therapeutic Goods Association (TGA) in Australia to meet and exceed all standards for broad
spectrum sunscreens internationally.
Solar D products are created with patented technology, using the safest possible active
ingredients. They are free from nanoparticles, such as titanium dioxide, zinc oxide as well as
completely free from Parabens, PABA, and Oxybenzone.
Product Information
What is Solar D?
5. “Solar D™ sunscreen technology selectively
lets in some of the wavelengths of sunlight
the body uses naturally to produce vitamin
D, whilst filtering those rays that cause skin
damage.”
NO OTHER SUNSCREEN DOES THIS.
Solar D™ SPF 15, SPF 30 and SPF 50
This is for explanation purposes only. It is not
an accurate scientific description of the
process.
This is the vital window between 290 and 310
nanometers where the UVB rays can produce
vitamin D upon contact with the skin. REGULAR
SUNSCREENS ALMOST ENTIRELY BLOCK THIS WINDOW.
™
Product Information
How does Solar D work?
There are as many as 20 different ingredients in sunscreens designed to block various parts of both the UVA and UVB
spectrum. Solar D™ though has been scientifically engineered to permit the passage of some of the sunlight your
skin uses naturally to make vitamin D.
There are as many as 20 different ingredients in sunscreens designed to block various parts of both the UVA and UVB
spectrum. Solar D™ though has been scientifically engineered to permit the passage of some of the sunlight your
skin uses naturally to make vitamin D.
6. • Vitamin D is actually a steroid hormone that is created by the body after exposure to UVB
sunlight. Over 90% of our Vitamin D is naturally produced this way, with only a small
percentage being derived from nutrition.
• Over 25,000 worldwide studies have shown a direct association of vitamin D Deficiency
with:
• A panel of medical experts at the US National Cancer Institute evaluated our Vitamin D
promoting sunscreen and stated that the “Association of Vitamin D deficiency with many
diseases is well established. A lotion such as Solar D that can help synthesize Vitamin
D selectively is of significant importance.”
Product Information
The Importance of vitamin D?
7. 1 Billion People World-Wide Lack Vitamin D
•
•
•
•
•
•
•
•
Product Information
The vitamin D pandemic!
8. Product Information
Product Attributes + Details
Solar D SPF30 Daily Face and Body - 4oz Tube or 8oz Tube
A smooth and easy to apply lotion that works beautifully under
makeup and gives great protection on face and body. It absorbs
quickly, is non greasy and has no fragrance. Ideal for both men and
women who aren’t looking to be in the sun for extended periods.
Solar D SPF50 Kids - 4oz Tube or 8oz Tube
An easy to apply lotion that absorbs quickly, is non greasy and has
no perfume for kids’ sensitive skins to react to, yet still offers full
UVA / UVB broad spectrum protection. Also ideal for face and body
application.
Solar D SPF50 Active - 4oz Tube or 8oz Tube
An excellent lotion with high broad spectrum protection for the
regularly active sports person or once a week warrior. Can be
readily used on face and body due to its sensitive skin formulation.
9. • Quality Ingredients: solar D is made from only the highest quality ingredients, so that it can offer its
significant benefit.
• Quality Production: solar D was originally manufactured in Australia, but as of 2016 will be produced in
the U.S.A. for Europe and North and South America.
• Scientifically Proven: solar D has been scientifically proven by research conducted by world renowned
vitamin D expert Dr. M. Holick from Boston University. It’s not just advertising hype; solar D works.
• The Healthy Choice Sunscreen: solar D will be attractive to many consumers who have their families
best interests in mind. A stand alone, healthy choice sunscreen that offers the best for all children, as
well as adults of all ages.
• Consumer Trade Up: solar D offers you an opportunity to trade consumers up with a real and valuable
point of difference that no other sunscreen can offer.
• Increased Margins: solar D can offer you a real increase in $ margin over regular sunscreens, because
it does offer the consumer a real and valuable point of difference that is worth paying extra for.
• A Really New Product Innovation – there has been nothing really new or innovative in sunscreens for
years, except some new delivery systems and some questionable beneficial additives, such as vitamin E.
Now solar D is here to offer a radical innovation to sunscreens that is a game changer. A really significant
consumer benefit that no other brand can offer.
Product Information
Product Attributes for Retail
10. Australian/N.Z. Launch
DURING THE LAUNCH IN AUSTRALIA, SOLAR D WAS EAGERLY ACCEPTED INTO:
Woolworths - Australia’s largest supermarket retailer with 900 stores.
WW Export Div. - They accepted Solar D as the only sunscreen being offered in their initial Online
Export drive into China.
IGAMetcash - Australia’s only independent wholesaler with 2,500 stores. Wide distribution was
achieved.
Drug – The complete Solar D range was accepted in all Australian drug wholesalers that supply the
5,500 pharmacies in country and most of their banner groups, including Chemmart, Terry White,
Amcal, Guardian, Good Price & Capital.
Priceline - the major health and beauty retailer with 400 stores, including pharmacy stores.
Target - a major merchandise department store group.
New Zealand
Launched in New Zealand late 2015 through a distributor.
The major pharmacy wholesaler Green Cross Health accepted all 6 of the Australian product range
and distributed them through its 400 independently owned and managed stores, with most using a
planogrammed shelf layout.
Supermarket distribution is targeted for Summer 2016/7.
