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Venturepreneuers gracias
- 1. Gracias From small giving to happiness of all
- 2. CEO General Planning ·Design Daegi Hong CMO Marketing Kieun Park Member Venturepreneuers
- 3. From small giving to happiness of all Contents Background Description Market analysis Customers analysis Differentiation factor How to use Introduction 01 Revenue structure Marketing Strategy Annual Financial Planning Plans 02 Partner
- 4. Background Description Analysis of the market Customers analysis Differentiation factor How to use 01 02 03 04 05 06 Introduction 01
- 5. Background A law banning public officials from getting a bribe and graft (Kim Young-ran Act) Kim Young-ran Act, also known as the anti-graft law, refers to the Improper Solicitation and Graft Act. Professor Student COFFEE It is to put civil servants accepting one million won or more in bribes in jail for up to three years, regardless of whether the money was related to an official's duties or position, or whether favors were given in return.
- 6. Professor Social organization Student Donation ticket Donation ticket Giving and taking a donation card is legal and lawful in that the donation card is not a bribe and graft Background
- 7. Realization of social value Transparency of accounting Activating donation Making a friendly society Building customer’s trust Improvement of welfare The law-abiding spirit Core Values Purposes Description
- 8. Get noticed about specific donation process Increasing donations from the nation Low credibility of donation organizations Illegalization of giving a gift by Kimyoungran act Deactivation of small donation Micro-Donation Express gratitude, legally 2014 Korea Donations total 4,322,208,385$ The Beautiful Foundation Institute of Donation Culture 2016 Planning Research Report Analysis of the market Customer’s Needs Analysis of the market and customers
- 9. Micro-Donation To make it easier to donate 500100 Legalization To provide a way to deliver a gift in compliance Differentiation factor Emotional expression To send a postcard to express gratitude, celebration, etc. Thanks Stimulate positive feelings To promote donations by using bright images rather than sad/pitty/sympathetic images
- 10. ① ② ③ ④ Name Phone Num E-mail Choose a feeling and an image of gift Make a payment Fill in the recipient’s personal information Message transfer is complete Mr.Hong gave a coffee in appreciation $ How to use 감사 축하 사랑 2000 4000 7000 30000
- 11. Plans 02 01 02 03 04 Revenue structure Marketing Strategy Annual Financial Planning Key Partner
- 12. Revenue 5% Main Revenue The 5% commission from the donation process Extra Revenue Advertising commission from key partners Revenue structure Pure donation that directly goes to donation organizations Send a card Provide overall information of donation Conduct an audit Business expensesProfit Structure
- 13. Marketing Strategy Main Targets 16-30, Smartphone users Celebrating anniversaries Cooperating with Kakaotalk Gifticon Stimulating user’s positive feelings Recruiting Supporters
- 14. Marketing Strategy 1 7 8 9 10 11 12 2 3 4 5 6 가 나다 Marketing strategy of anniversary for activating donation Attracting users to related organizations New year Valentine's Day Independence Movement Day Tree-planting Day Children's Day Teacher's Day Memorial Day Independence Day Hangul Proclamation Day Patriotic martyrs Day X-mas Day
- 15. Gracias Donation ticket (Coffee) Gracias Thanks for your work! :) Kakaotalk Gifticon Marketing Strategy
- 16. Key Partner Nature Disability Medical Animal Children Education Only one organization by sector Agreement with small organizations Selected organizations in the sector will be easier for you to choose, and they will use your donations meaningfully.