SCORE SMB presentation

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Using Analytics to track your customers for SMB entrepreneurs from Anaheim, CA

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  • Helpful & Easy & FreeProvides important information about your business & industry & customerData is better than opinionYou might be surprised at what you findIt helps you turn into customers
  • Remarkable ContentConsumers going online earlierBetween full service and do it yourself with no toolsSoftware, Methodology, and Education
  • SCORE SMB presentation

    1. 1. Using Analytics to Target your Customer<br />Score Business Conference, Anaheim, CA<br />April 2011 <br />Dan Tyre<br />dtyre@hubspot.com<br />@dantyre<br />
    2. 2.  Why bother to track your customers online? <br />2<br />
    3. 3.  What to measure?<br />Traffic, Keywords & Inbound Links<br />Social Media- FB, Linked In & twitter <br />Blog subscribers, links & comments<br />Leads, Conversions & Conversion Rates<br />Prospect Call ins<br />Customers<br />3<br />
    4. 4. How to measure analytics on your site <br />4<br />
    5. 5. Another free analytic tool<br />
    6. 6.  How to measure analytics on your site <br />6<br />
    7. 7.  How do you get started?<br />7<br />
    8. 8. Find Me<br />dtyre@hubspot.com<br />16 free tools to monitor your website<br />Free website grade analysis<br />@dantyre on twitter<br />Dan Tyre- Executive at HubSpot LinkedIN<br />Blog.hubspot.com<br />8<br />
    9. 9. About Hubspot<br />Founded 2006 – MIT Sloan School<br />Inbound Marketing – Drive Qualified Traffic & Leads<br />200+ Employees, 4,400+ Customers<br />$65 Million Funding<br />
    10. 10. About Hubspot<br />

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