"New Challenges for Holistic Information Management: Content Services and the Challenges of Automation" http://bit.ly/UKffDCXpanel Content Services Stage, 08.10.2019, 14:30 - 15:30 Panelists: -Tim Hood from Hyland -Drs. Hanns Köhler-Krüner Gartner -Prof. Dr. Manfred Leisenberg Fachhochschule des Mittelstands (FHM) -Stefan Pfeiffer acoustic acoustic | IBM "New Challenges for Holistic Information Management Content Services and the Challenges of Automation“ The Discussion-Panel „New Challenges for Holistic Information Management: Content Services and the Challenges of Automation“ on Wednesday, Oct. 8, 2019, at Digital Content Expo, Content Services Stage, is hosted by Dr. Ulrich Kampffmeyer, Managing Director of PROJECT CONSULT, Hamburg. International Experts of the Enterprise Content Management & Content Services Industry together with Leading Researchers and Analysts will discuss the Impact of Technologies like Analytics, Artificial Intelligence, Automation on Industry, Users, and Solutions. The List of Panelists will be updated shortly.

1. PROJECT CONSULT
Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
www.PROJECT-CONSULT.com
© PROJECT CONSULT 2019
Postfach 20 25 55
20218 Hamburg
1
Chair Dr. Ulrich Kampffmeyer
Berlin, October 8th, 2019
Panel Discussion @ DCX Digital Content Expo 2019
„New Challenges for Holistic Information Management”
Content Services and the
Challenges of Automation

2. 2Digital Content Expo 2019Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation
Panel @ DCX Expo 2019

3. 3Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation Digital Content Expo 2019
Panel @ DCX Expo 2019

4. 4Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation Digital Content Expo 2019
Dr. Ulrich Kampffmeyer
Managing Director
PROJECT CONSULT Unternehmensberatung
Panel: Host
“Robotics, Cloud, Artificial Intelligence,
Mobile, Virtual Reality, Machine
Learning, Social Media, Content
Services, Automation, Always on,
Knowledge Management, Surveillance
… all these Trends are dramatically
speeding up and changing our Lifes, our
Society, and our World.“

5. What is the Impact of new Content
Services on the Publishing Community
and Industry?
Positive and negative Impact of
Automation – what prevails?

6. What is the Impact of new Content
Services on the Publishing Community
and Industry?
Positive and negative Impact of
Automation – what prevails?
Employees Commitment and
Motivation
Artificial Intelligence
needs Ethics!

7. What is the Impact of new Content
Services on the Publishing Community
and Industry?
Positive and negative Impact of
Automation – what prevails?
Employees Commitment and
Motivation
Artificial Intelligence
needs Ethics!
Why does the Industry confuses
Endusers and Decision Makers with new
Terms like Content Services?
With all these new Technologies like AI, Analytics
a.s.o – does Anybody care about Human Workers,
Social Implications, and Manipulation?
New Slogans, New Messages, New Acronyms – is our
Enterprise Content Industry on the Path to
Meaninglessness and Self-Destruction?

8. 8Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation Digital Content Expo 2019

9. 9Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation Digital Content Expo 2019
Tim Hood
EMEA Sales Director
Hyland
Panelist
“Digital Transformation enables you to
change what you could know in to what
you really know – Challenge can be
transformed in to opportunity by
surfacing content and information
across the entire value chain.”

10. 10Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation Digital Content Expo 2019
Stefan Pfeiffer
Marketing Manager
acoustic | IBM
(acting as IBMer in support of Acoustic;
formerly IBM Watson Marketing)
Panelist
“Despite Sharepoint or Dropbox we have
failed in content management.
End users still send attachments.
They send attachment to their private
email accounts to work at home.
They still store files on the hard drive or
server directories.
It is a failure of our industry forgetting
the users.“

11. 11Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation Digital Content Expo 2019
Prof. Dr.-Ing. Manfred Leisenberg
Professor for Computer Science
FHM Bielefeld
Panelist
„Intelligent Content Services will boost
CMS“

12. 12Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation Digital Content Expo 2019
Drs. Hanns Köhler-Krüner
Managing Vice President, Content, Insight & Legal
Gartner
Panelist
“None of the solutions for the future are
going to be achieved and Digital
Transformation is a waste of time, if we
continue to focus our attention on
technology. We lost the employees a
long time ago and it is time to refocus
on what really matters, the human being
in front of the screen.”

13. 13Digital Content Expo 2019Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation
“Content Services and the Challenges of Automation”
Tim Hood
EMEA Sales
Director
Hyland
www.hyland.com
Dr. Ulrich
Kampffmeyer
Managing Director
PROJECT CONSULT
www.project-
consult.com
Stefan Pfeiffer
Marketing Manager
acoustic | IBM
www.acoustic.co
www.ibm.com
Prof. Dr.-Ing.
Manfred Leisenberg
Professor for Computer
Science
FHM Bielefeld
www.fh-mittelstand.de
Drs. Hanns
Köhler-Krüner
Managing Vice
President
Gartner
www.Gartner.com
Panel

14. 14Digital Content Expo 2019Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation
• How many Jobs will be killed by Artificial Intelligence?
• Quis custodiet ipsos custodes? Self-Programming, Self-
Learning, Self-Optimizing, Self-Replicating Intelligent
Software can be only controlled by AI by AI by AI …
• What is the Impact of new Content Services on the
Publishing Community and Industry?
• Is Social Media Social indeed – or should we talk about Un-
Social Media?
• If in 100 years all „life“ will be digitized and will be
available as Data, and Artificial Intelligence can predict the
Future of every Individual – is life still worth living?
• Are Asimov’s three Laws for Roboters still valuable?
• RPA Robotic Process Automation is not AI Artificial
Intelligence but copying ineffictive Human Behavior.
• The main task of Artificial Intelligence is to save the world
from Mankinds Hybris with Climate Crisis, Overpopulation,
Rich & Poor Separation, Species Extinction, Wasting
Rerssources, Nationalism, and Dependence of availibility
and Correctness of Information.
• Employees Commitment and Motivation
• Positive and negative Impact of Automation – what
prevails?
• Information Overload – how to find relevant Information
and get rid of Spam, Fake News, Outdated Content,
Redundant Stuff, and Trivial Information.
• Can we compare Artificial Intelligence with Human
Intelligence – or is this completely different?
• Artificial Intelligence needs Ethics!
Readable topics for online viewing

15. 15Digital Content Expo 2019Dr. Ulrich KampffmeyerContent Services and the Challenges of Automation
• Man and Human work are only a Bottleneck, a Quality Risk
in Future automated Processes.
• Are the Merging of Man’s Brain and Intelligent Software,
are Cyborgs the Future of Humankind?
• To get ahead of the Information Tsunami – is it about
Technology, Functionality and Software, or is it about the
Governance and Organisation Strategies for Managing
Information?
• Intelligence in Technology without Control,
we need more Digital Ethics
• Why does the Industry confuses Endusers and Decision
Makers with new Terms like Content Services?
• Natural Language, with even automatic Translation and
Interpretation, will be the Interface between Man and
Machine – forget about Screens, Keyboards and Mice.
• The Human Being in the Digital Age as Center and
Intermediary between Technology and Progress
• With all these new Technolguies like AI, Analytics a.s.o –
does Anybody care about Human Workers, Social
Implications, and Manipulation?
• Employees Commitment and Motivation • New Slogans, New Messages, New Acronyms – is our
Enterprise Content Industry on the Path to
Meaninglessness and Self-Destruction?
• Islands of Information are a crucial obstacle for holistic
information management.
• Content Management and Content Services always have
been about automation to save Time, Ressources and
Money, and to get rid of Error-Prone Human Work.
Readable topics for online viewing

16. PROJECT CONSULT
Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
www.PROJECT-CONSULT.com
© PROJECT CONSULT 2019
Postfach 20 25 55
20218 Hamburg
16
It's been a Pleasure!
Dr. Ulrich Kampffmeyer
E-Mail: Kff@PROJECT-CONSULT.com
Presentation, more informationen...
www.PROJECT-CONSULT.com
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Dr. Ulrich Kampffmeyer DCX Expo 2019Content Services and the Challenges of Automation
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Dr. Ulrich Kampffmeyer
• Managing Director
• PROJECT CONSULT UnternehmensberatungGmbH
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• Wikipedia: http://bit.ly/WP-UKff
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