Dr. DIVYA VIJAY

marketing of services developing quality services effective management of services marketing mix in services marketing service advertising personal selling sales promotion sales forecasing channel of distribution pricing labelling packaging branding product life cycle new product development product industrial buyer behaviour consumer behaviour positioning target marketing segmentation marketing mix marketing environment fundamentals of marketing components of money market stages in money market development reforms in money instruments in money market money market structure of indian financial system components of financial market financial markets and services financial markets