DF Hobbs

Greater Seattle Area, WA United States

Strategic Branding and Value Proposition Development

I help people with the hardest questions they ask themselves: What do I do? Why does it matter? Who is it relevant to? Why should someone buy from me instead of taking advantage of another option? Tools and processes for mining useful insights. Shortcuts for creating stronger offers and greater value. Coaching to improve decision making and better align action to intention. Solving the problems of brand definition and management with a specific focus on the analysis and design of more attractive value propositions. Skill areas: • thought leadership • customer insight • business modeling • strategic consulting • brand tools • brand education • marketing strategy • market research...