The PPT is about Strategy.

1. RAJEEV GUPTA
0
MGNM571
CORPORATE STRATEGY &
ENTREPRENEURSHIP-I

2. News Article
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3. Learning Outcomes
1 You will be able to define strategy,
strategic dimensions, scope, nature and
it's strategic role for corporate
sustainability

4. What is strategy?
Johnson and Scholes (Exploring Corporate Strategy) define strategy as
follows:
• “Strategy is the direction and scope of an organization over the long-
term: which achieves advantage for the organization through its
configuration of resources within a challenging environment, to meet
the needs of markets and to fulfil stakeholder expectations".

5. Johnson and Scholes (Exploring Corporate Strategy) define strategy as
follows:
• “Strategy is the direction and scope of an organization over the long-
term: which achieves advantage for the organization through its
configuration of resources within a challenging environment, to
meet the needs of markets and to fulfil stakeholder expectations".
4

6. Important elements to remember:

8. There are several key aspects that are fundamental to all forms
of strategy.
1) An understanding of where you are now
2) A clear sense of where you want to end up
3) An assessment of what stands in between
4) A decision about how to approach the challenge
5) A specific course of action to undertake.

9. So what is Strategy?
• Simply put together it is:
• Large-scale, future-oriented plan for interacting with the competitive
environment to achieve objectives
• Company’s “game plan”
• Framework for managerial decisions

10. GOAL
Conceptual Overview
The Environment -
“Threats & Opportunities”
Capabilities -
“Strengths & Weaknesses”
Management’s values &
attitude toward risk
STRATEGY

11. Environmental
Scanning
?
?
Strategy
Formulation
Strategic Management Process

12. The Environment -
“Threats & Opportunities”
Management’s values &
attitude toward risk
Organization’s resources
and capabilities -
“Strengths & Weaknesses”
GOAL
Conceptual overview
Performance
Implementation Levers:
Organization structure
Systems and processes
People and rewards
Strategic Leadership:
Lever and resource
allocation decisions
Develop support among
stakeholders
STRATEGY

13. Environmental
Scanning
Evaluation &
Control
Strategy
Implementation
Strategy
Formulation
Strategic Management Process

14. Strategy Formulation & Implementation
Intended
STRATEGY
Realized &
Emergent
STRATEGY
Implementation Levers:
Organization structure
Systems and processes
People and rewards
Strategic Leadership:
Lever and resource
allocation decisions
Develop support among
stakeholders

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THANK YOU
RAJEEV GUPTA