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Out of Home News Juli 2014

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- Erstes digitales CLP-U-Bahnnetz in Berlin
- Ströer vermarktet S-Bahnen und Regionalzüge

Published in: Marketing
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Out of Home News Juli 2014

  1. 1. 1 Agenda DOWNLOAD
  2. 2. 2  OOH NEWS JULI 2014 - Erstes digitales CLP-U-Bahnnetz in Berlin - Ströer vermarktet S-Bahnen und Regionalzüge Agenda
  3. 3. Erstes digitales CLP-U-Bahnnetz in Berlin  Seit KW 22 läuft der Aufbau des neuen digitalen CLP-U-Bahnnetzes von WallDecaux in Berlin.  Insgesamt werden in den kommenden Wochen 25 Berliner U-Bahnhöfe - darunter der Alexanderplatz, Potsdamer Platz, Kurfürstendamm und die Friedrichstraße - aufgerüstet.  Nach Ende des Aufbaus werden insgesamt 75 digitale CLPs für die Kunden buchbar sein.  Diese 75 digitalen Werbeträger befinden sich zum einen in klassischen Wartesituation am Gleis, aber auch in Passagemomenten in den Gängen des U-Bahnhofes.  Neben der gelernten Slotbelegung gibt es die Möglichkeit, den Werbeträger exklusiv für zu nutzen.  Eine Studie zu den Leistungswerten wird WallDecaux nach Ende der Aufbauphase schnellstmöglich nachliefern.  Das neue digitalen Medium soll auch in anderen Städten zum Einsatz kommen. 75 neue digitale Werbeflächen in den U-Bahn-Stationen von Berlin JvB outdoorreport Ticker 10.06.2014 3
  4. 4.  Der Außenwerber Ströer vermarktet ab sofort S-Bahnen und Regionalbahnen in zahlreichen deutschen Ballungsgebieten.  Die Deutsche Bahn hatte ihre Züge kürzlich wieder für die Vermarktung freigegeben.  So können S-Bahnen in München, Hamburg, Berlin, Hannover, sowie im Rhein- Neckar-Raum und in Nordrhein-Westfalen ab sofort als Werbeflächen genutzt werden.  Auch verschiedene Regionalbahnen können ganz oder teilweise mit Werbung beklebt werden.  Insgesamt stehen im S-Bahn-Verkehr 360 Zugeinheiten und rund 200 Wagen und Loks im Regionalverkehr für die Vermarktung zur Verfügung.  Ströer startet zunächst in Hamburg mit der Vermarktung der Züge, wo sechs verschiedene S-Bahn-Linien auf einem Streckennetz von 150 Kilometern gebucht werden können.  Verkaufsunterlagen für die weiteren Gebiete sollen in Kürze folgen.  Seit Anfang Juli bietet der Außenwerber Kunden außerdem die Komplettbelegung von Innenwerbeflächen in Fernverkehrszügen der Deutschen Bahn an. Deutsche Bahn gibt Züge wieder für Vermarktung frei Quelle: http://www.horizont.net/aktuell/medien/pages/protected/Aussenwerbung-Stroeer-vermarktet-S-Bahnen- und-Regionalzuege_121270.html Ströer vermarktet S-Bahnen und Regionalzüge 4

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