An overview document explaining the benefits of CrowdScribed for publishers.

1. What is CrowdScribed?
CrowdScribed
is
an
online
pla1orm
that
brings
passionate
authors
and
readers
together
early
in
the
process
to
publish
be8er
books.
CrowdScribed
u;lizes
the
unique
model
of
Pretailing*
–
where
consumers
shop
for
products
before
they’re
available
at
retail
–
to
measure
interest,
generate
feedback
and
fund
books
for
publishing.
The
combined
power
of
the
authors’
and
readers’
voices
determine
what
books
get
published.
*Pretail is a registered trademark of the Integer Group. Used with permission.
CrowdScribed for Book Acquisition
CrowdScribed for Marketing/Editorial
•
•
Mi;gated
risk
of
marke;ng
spend
on
unknown
authors/;tles
•
Test
reader
recep;vity
on
topic,
genre,
story
before
;tles
are
taken
to
market
•
Test
cover,
;tles,
character
development
•
Generate
solid
marke;ng
and
business
intelligence
data
prior
to
launch
•
•
Reduced
or
negated
upfront
risk
at
acquisi;on
-­‐
Lower
or
no
advance
model
-­‐
Simple
royalty
structure
Defined
consumer
market
-­‐
Market
defined
in
pretail
-­‐
Clear
repor;ng
on
prime
consumer
targets
for
launch
-­‐
Pla1orm
for
remarke;ng
to
wider
audience
Be8er
retail
placement
and
sell-­‐through
What is Pretail?
Why is it powerful?
Pretailing
brings
creators
and
consumers
together
before
a
product
is
taken
to
market
to
test
its
viability
and
consumer
demand.
Creators
benefit
from
interac;on
with
consumers
in
an
environment
where
it’s
understood
the
product
is
not
finished,
and
consumers
benefit
from
having
early
access
to
the
latest
and
most
innova;ve
ideas.
• Test
book
concepts
• Prove
viability
• Provide
feedback
• Demonstrate
reader
demand
• Mi;gate
expense
risk