1) The intro video shows a young Chinese man using the Momoso app to virtually transport between locations in China and the US, experiencing different lifestyles and discovering fashion products. 2) In each new location, he interacts with locals who showcase Momoso's large selection of international brands and ability to ship purchases to China. 3) By the end, the man has returned to Shanghai wearing his new items, attracting attention. The video promotes Momoso as a way for Chinese consumers to shop abroad from within China.

1. Momoso Intro Video Outline
Intro Video Treatment 1
By: Cristina McComic Director of Overseas
Business Development

2. Location 1: Loft Apartment

3. Location 1: Loft Apartment
Opening scene of a stylish loft apartment.
This alludes to the idea that the customer is
hip and lives in a tier 1 Chinese city such as
Shanghai or Beijing.
Music playing in the background, something
upbeat and cheerful and hip.
A young, handsome Chinese guy (mid-late
twenties) is sitting in the living room playing
with his phone.
A whale-shaped cartoon thought bubble
comes up asking: “Where do I want to shop
today?”
He looks at the camera and says “LA” with
excitement in his eyes (in either Chinese with
English subtitles or English)
Close-up of the phone and the Momoso logo
with the whale. He pushes a button and in a
flash of white he teleports to Downtown LA.
Aesthetic: plain
white T-shirt and
jeans, looks like a
Chinese young
urban professional

4. Location 2: Downtown LA

5. Location 2: Downtown LA
Footage of the Historical Quarter with
images of the Bradbury building, the
Broad museum, and the Walt Disney
Music hall.
The Chinese man is shown walking in
the historic district in LA, near the Grand
Central Market.
People are shown walking down the
street and chatting. Multicultural urban
crowd: Asian American, Black, Hispanic,
Caucasian all wearing hip, colorful
clothing.
The Chinese guy looks around in awe
and excitement.

6. Location 2: Downtown LA
An American guy wearing a Fedora, white T-
shirt, and cut off jeans walks towards him and
gives him a fanciful handshake (as if they are
bros).
The American guy takes his sunglasses off and
puts it on the Chinese guy.
Close up of the Chinese guys’ face and new
sunglasses. He smiles.
A whale-shaped word bubble pops up:
“Ships to China in 14 days”
The Chinese guy takes his phone out and
pushes another button in the Momoso app.
Another white flash and he’s in Santa Monica.

7. Location 3: Santa Monica
Scenes of palm trees, the Santa Monica pier, the sandy beaches, and the beach path where people
are jogging. Footage of the ocean and people surfing.

8. Location 3: Santa Monica

9. Location 3: Santa Monica
The Chinese guy is walking barefoot on the sandy
beach near the ocean.
Two cute girls (one Asian one Caucasian) walk toward
him in their bikinis. They both have stylish towels
made by Slow Tide. One is wearing an open jacket
over her bikini, one is wearing stylish leggings and a
bikini top.
Both girls go on each side of the man and lean on his
shoulder. One girl takes out a camera and they take a
cute selfie. Meanwhile the Momoso bubbles come
up on the side.
“Momoso buys on behalf of the Chinese consumer”
“Momoso provides 1000 foreign brands and 100
million SKUs to the Chinese consumer”
The girls leave and wave/wink flirtatiously, leaving a
towel on his shoulder.
He takes the phone out again to the Momoso app
and a white flash takes him to Silver Lake/Echo Park.

10. Location 4: Silver Lake/Echo Park
Footage of Echo Park and Silver lake. Images of cool coffee shops, hip graffiti art on the walls.

11. Location 4: Silver Lake/Echo Park

12. Location 4: Silver Lake/Echo Park

13. Location 4: Silver Lake/Echo Park
The man walks through Echo Park and sees two
guys on skateboards.
The American guy slides the skateboard to the
Chinese guy who catches it via his foot.
Camera close up reveals he is wearing colorful
socks made by Stance or Richer Poorer and urban
hip shoes.
He hops on the skateboard and skates down the
side walk back to the boys.
Two Momoso whale bubbles pop up:
“Brands ship locally, Momoso fulfills to China.”
“Momoso takes care of international returns and
customer service.”
Aesthetic: Combed hair with scruffy beards and ‘Lumbersexual’
plaid shirts with shorts or cut off pants that reveal colorful socks.

14. Location 4: Silver Lake/Echo Park
The Chinese man skates back and hands
the American guy his skateboard.
The Chinese guy motions to his wrist
asking what time it is.
The America guy bumps his wrist against
the Chinese guys’ wrist or does a fist
pound. The Chinese guy is shown
wearing the same watch (Jomashop).
The whale bubbles comes up:
“Momoso provides brands direct access
to the Chinese consumer”
The Chinese guy waves goodbye to the
American guys and once again uses the
phone to teleport back to Shanghai.
Product placement for a watch brand

15. Location 5: Shanghai (Bund)

16. Location 5: Shanghai
Scenes of the Pearl Tower, the Bund,
and French concession.
A Chinese girl walks by the Chinese guy
and sees his new sunglasses, watch,
and socks and does a double take. Says
in Chinese “Where did you get that
outfit?”
Close up to him smiling. The Momoso
whale cartoon comes up on his
shoulder and winks.
“Join now.”