Corinne Lamour

Saint-Nazaire Area, France France

PhD, Marketing consultant at B2Booster, Professor of Marketing, Research Associate

Advertising / Marketing / PR

Experience: * 18 years in the ingredient industry at International level * Strategic and operational Marketing positions * Key Accounts management Europe (Mars, Nestlé, P&G, Colgate, Royal Canin) Currently: * Consultant in B2B & International Marketing * PhD, Professor of Marketing at ESC Rennes School of Business and at Audencia Ecole de Management, Research Associate at University of Paris 1 Panthéon-Sorbonne Knowledgeable in: * BtoB Marketing * Cross-cultural consumer behavior (especially France vs. China) * Pet Food market