Personal Information
Organization / Workplace
Enschede Area, Netherlands Netherlands
Occupation
Assistant Professor Digital Marketing
Industry
Education
Website
digitalstrategies.blogspot.com/
About
I am intensely interested in Marketing in digital environments. My current research and teaching focuses on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Internet of Things and Neuromarketing on the future marketing practice, as new sources of Big Data.
My objective: to contribute with research knowledge not only interesting for academia but also relevant for the field.
Tags
online marketing
social media marketing
social media strategy
e-business
online strategy
customer advocacy
social media
20 marketing
sme
e-marketing
web 20 marketing
See more
Presentations
(4)Likes
(6)Marketing Challenges in the Social Media era
Efthymios Constantinides
•
10 years ago
Presentation E-Travel Summit University Twente
E-Ventual
•
10 years ago
Presentation e. constantinides in ut seminar hey tweet face the hyve
Efthymios Constantinides
•
13 years ago
Faculty club april 2013 business & science meeting final
Efthymios Constantinides
•
11 years ago
Social Media Network Analysis @ Independer.nl
hekman
•
10 years ago
Rise of the Marketing Technologist
Scott Brinker
•
14 years ago
Personal Information
Organization / Workplace
Enschede Area, Netherlands Netherlands
Occupation
Assistant Professor Digital Marketing
Industry
Education
Website
digitalstrategies.blogspot.com/
About
I am intensely interested in Marketing in digital environments. My current research and teaching focuses on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Internet of Things and Neuromarketing on the future marketing practice, as new sources of Big Data.
My objective: to contribute with research knowledge not only interesting for academia but also relevant for the field.
Tags
online marketing
social media marketing
social media strategy
e-business
online strategy
customer advocacy
social media
20 marketing
sme
e-marketing
web 20 marketing
See more