Efthymios Constantinides
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Personal Information
Organization / Workplace
Enschede Area, Netherlands Netherlands
Occupation
Assistant Professor Digital Marketing
Industry
Education
Website
digitalstrategies.blogspot.com/
About
I am intensely interested in Marketing in digital environments. My current research and teaching focuses on topics like: How technology shapes customer behavior and marketing practice, what is the role of social media as marketing tools and how marketers can better innovate in the new digital and multidimensional marketplace. I am also increasingly interested in the impact of the Internet of Things and Neuromarketing on the future marketing practice, as new sources of Big Data.
My objective: to contribute with research knowledge not only interesting for academia but also relevant for the field.
Tags
online marketing
social media marketing
social media strategy
e-business
online strategy
customer advocacy
social media
20 marketing
sme
e-marketing
web 20 marketing
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