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Design et innovation - Enjeux pour l’organisation connectée par Caroline Gagnon 20150507

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Conférence Atelya : L’organisation connectée : Repensez l’environnement de travail de demain
Titre: Design et innovation : Enjeux pour l’organisation connectée
Présenté par : Prof. Caroline Gagnon, École de Design de l'Université Laval
Date : 7 mai 2015
Lieu : Montréal, Canada

Dans le cadre de la série de conférences organisées par le cabinet conseil en gestion Conseils Atelya, Pr. Caroline Gagnon présente le nouveau rôle du designer dans la conception des espaces de travail en entreprise. Son travail ne se limite plus uniquement au travail sur la forme des objets et leur fabrication. En effet, ce dernier est amené de plus en plus à collaborer, à gérer des problématiques socioéconomiques complexes, à mieux saisir les processus en lien avec les usagers et à être de plus en plus imputables des décisions à prendre.

Pour en apprendre plus sur nos services et l’expertise d’Atelya en matière d’aménagements connectés, faites la lecture de notre cas client ou communiquez avec nous (info@atelya.com).

www.atelya.com

Published in: Business
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Design et innovation - Enjeux pour l’organisation connectée par Caroline Gagnon 20150507

  1. 1. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Design et innovation : Enjeux pour l’organisation connectée Caroline Gagnon, PhD Professeure adjointe, directrice du programme en design de produits Université Laval © Conseils Atelya, 2015 – Conférence Organisation Connectée
  2. 2. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … INNOVATION PAR LE DESIGN? © Conseils Atelya, 2015 – Conférence Organisation Connectée
  3. 3. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Enjeux du design des environnements de travail connectés Arrimage/cohérence entre: Aménagement Culture du travail Interfaces et collaborations numériques © Conseils Atelya, 2015 – Conférence Organisation Connectée
  4. 4. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, …
  5. 5. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, …
  6. 6. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … http://www.dezeen.com/2013/06/23/locale-office-furniture-by-industrial-facility-for-herman-miller/ Locale de Sam Hecht & Kim Colin pour ©Herman Miller, 2013, ©Herman Miller © Conseils Atelya, 2015 – Conférence Organisation Connectée
  7. 7. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … http://www.dezeen.com/2013/06/23/locale-office-furniture-by-industrial-facility-for-herman-miller/ Locale de Sam Hecht & Kim Colin pour Herman Miller, 2013 ©Herman Miller © Conseils Atelya, 2015 – Conférence Organisation Connectée
  8. 8. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Rôle «par défaut» du design Logique de réparation/stylisme Tard dans le processus décisionnel et stratégique du projet Peu de portée dans l’innovation sinon cosmétique © Conseils Atelya, 2015 – Conférence Organisation Connectée
  9. 9. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … « FAIRE BEAU » © Conseils Atelya, 2015 – Conférence Organisation Connectée
  10. 10. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Pourtant… © Conseils Atelya, 2015 – Conférence Organisation Connectée
  11. 11. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Objet Espace Image Service Politique Création © Conseils Atelya, 2015 – Conférence Organisation Connectée Mode de vie / ConsommationProduction
  12. 12. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Longtemps confiné à la sphère de la transformation des biens de consommation et la production industrielle, le design est maintenant considéré utile en tant que méthodologie pour concevoir et améliorer les services et les différentes interfaces entre le monde matériel (objets et environnements) et l’immatériel (virtuel, expérience) (Julier et Moore, 2009; Kimbell, 2009; 2011) © Conseils Atelya, 2015 – Conférence Organisation Connectée
  13. 13. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Pratiques professionnelles du design ©Fuelfor voir projet Wait - http://www.fuelfor.net/ © Conseils Atelya, 2015 – Conférence Organisation Connectée
  14. 14. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Design Thinking ou Méthodes de recherche en design © Conseils Atelya, 2015 – Conférence Organisation Connectée ©Fuelfor voir projet Wait - http://www.fuelfor.net/
  15. 15. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Le designer est donc amené de plus en plus à collaborer, à gérer des problématiques socioéconomiques complexes, à mieux saisir les processus en lien avec les usagers et à être de plus en plus imputables des décisions à prendre (Holston, 2009; Best, 2012; Kimbell, 2009; 2011) © Conseils Atelya, 2015 – Conférence Organisation Connectée
  16. 16. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Design Council, 2013 Échelle d’intégration du design dans les organisations
  17. 17. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Vers le design de services et stratégique PALIER1 pas de design dans le développement d’un projet PALIER 2 le design comme stylisme PALIER 3 le design intégré PALIER 4 le design stratégique Selon le Design Creates Value, National Agency for Enterprise (Design Danish Lader), (Design Council 2013) © Conseils Atelya, 2015 – Conférence Organisation Connectée
  18. 18. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Innovation par le design: les 3 voies Par des changements dans le processus de conception Par des changements dans la signification de l’expérience Par des changements dans l’organisation © Conseils Atelya, 2015 – Conférence Organisation Connectée
  19. 19. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Processus © Conseils Atelya, 2015 – Conférence Organisation Connectée
  20. 20. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Design comme méthodologie de l’innovation – design thinking (Design Council, 2013) Découvrir Définir DélivrerDévelopper
  21. 21. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Équipe multidisciplinaire Implication des usagers Travailler avec les systèmes Innovation axée sur le design
  22. 22. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Expérience © Conseils Atelya, 2015 – Conférence Organisation Connectée
  23. 23. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Changement radical Changement incrémental Innovation poussée par la technologie Innovation dictée par le marché et son analyse (HCD) Épiphanie technologique Innovation centrée sur le changement de significations Changement incrémental Changement radical SIGNIFICATIONS TECHNOLOGIE L’innovation par le changement de significations (Norman et Verganti, 2014)
  24. 24. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … «Hence, the answer to our question is that design-driven research can indeed lead to radical innovation of meanings. To do so, the research must be directed toward new interpretations of what could be meaningful to people» (Norman et Verganti, 2014) © Conseils Atelya, 2015 – Conférence Organisation Connectée
  25. 25. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Action Office (Herman Miller, 1964) tiré de http://www.wired.com/2014/04/how-offices-accidentally-became-hellish-cubicle-farms/ © Conseils Atelya, 2015 – Conférence Organisation Connectée
  26. 26. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Action Office (Herman Miller, 1968) tiré de http://www.wired.com/2014/04/how-offices-accidentally-became-hellish-cubicle-farms/ © Conseils Atelya, 2015 – Conférence Organisation Connectée
  27. 27. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Action Office (Herman Miller, 1978) tiré de http://www.wired.com/2014/04/how-offices-accidentally-became-hellish-cubicle-farms/ © Conseils Atelya, 2015 – Conférence Organisation Connectée
  28. 28. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … La fin de vie - le design de services chez Fuelfor, ©Fuelfor © Conseils Atelya, 2015 – Conférence Organisation Connectée ©Fuelfor voir - http://www.fuelfor.net/
  29. 29. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … CT scanners Philipps Ambient Experience for Healthcare project CT scanners Philips - Ambient Experience for Healthcare project (©Philips, 2010) Voir - http://www8.healthcare.philips.com/ae/ © Conseils Atelya, 2015 – Conférence Organisation Connectée
  30. 30. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … C’est possible mais… © Conseils Atelya, 2015 – Conférence Organisation Connectée
  31. 31. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … «To be successful, a design leader will have to do a lot more than introduce design thinking and pratices to the corporate world» (Jenkins, 2008) © Conseils Atelya, 2015 – Conférence Organisation Connectée
  32. 32. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Organisation © Conseils Atelya, 2015 – Conférence Organisation Connectée
  33. 33. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Design comme facteur d’innovation si: Approche de gestion centrée sur le design Supportée par la direction de l’entreprise Intégrée de manière transversale à l’ensemble des composantes organisationnelles © Conseils Atelya, 2015 – Conférence Organisation Connectée
  34. 34. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … «Being a design leader means reshaping the organizational ecosystem» (Jenkins, 2008) © Conseils Atelya, 2015 – Conférence Organisation Connectée
  35. 35. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Changer la culture organisationnelle (Jenkins, 2008) © Conseils Atelya, 2015 – Conférence Organisation Connectée
  36. 36. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Faire l’expérience du design à même le processus organisationnel Penser le système et pas juste l’aménagement Mettre l’emphase sur les interactions humaines et le processus de changement interne Favoriser un apprentissage continu du processus de design © Conseils Atelya, 2015 – Conférence Organisation Connectée
  37. 37. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … En somme, l’introduction d’une culture stratégique du design en entreprise © Conseils Atelya, 2015 – Conférence Organisation Connectée
  38. 38. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … Innovation + design implique donc de revisiter ses manières de faire par: Le processus d’idéation du projet par une démarche de design intégré L’emphase sur l’expérience humaine comme finalité L’adoption d’une démarche de design en phase avec la structure organisationnelle © Conseils Atelya, 2015 – Conférence Organisation Connectée
  39. 39. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … 39 Baglieri, E, S. Zamboni, R. Secchi et L. Rampino. (2008). «Design as a strategic competence for continuous innovation». International DMI Education Conference. Design thinking : New Challenges for Designers, Managers and Oranizations. 14-15 Avril. EESSEC Business School, Cergy-Pointoise, France. Best, K. (2012). « Design as Enabler of Change ». DMI Viewpoints, http://www.dmi.org/dmi/html/publications/news/viewpoints/nv_vp_kb.htm, page consultée le 26 juillet 2012. Brown, T. (2008). «Design Thinking». Harvard Business Review, Vol. June pp 1-11. Brown, T. W., J. (2010). «Design Thinking for Social Innovation». Stanford Social Innovation review, Winter. Design Council. (2011). Reducing Violence and Aggression in A&E. Design Council. Design Council. (2013). Design for Public Good. Design Council. Jenkins, J. (2008). «Creating the Right Environment for Design». Design Management Review Summer. Julier G. et L. Moor. (2012). Design and Creativity : Policy, Management and Practice. Berg Publishers, 224 p. Kimbell, L. (2009). « Beyond design tinking : Design-as-practice and designs-in-practice ». Communication présentée dans le cadre de CRESC Conference, Manchester, september 2009. Kimbell, L. (2011). « Rethinking Design Thinking : Part I ». Design and Culture. Vol.3, No. 3, novembre. Manzini, E. (2014). Making Things Happen : Social Innovation and Design. Design Issues, 30(1), 57-66. Messier, P.-A. (2013). «Towards a Design Policy For Québec.» EMBA-MCGILL-HEC, Hiver 2013. Morelli, N. 2007. «Social Innovation and New Industrial Contexts : Can Designers «Industrialize» Socially Responsible Solutions?». Design Issues, 23(4), pp. 3-21. Norman, D. A. and R. Verganti. 2014. «Incremental and Radical Innovation : Design Research vs. Technology and Meaning Change.» Design Issues, 30(1), pp.78-96. Références
  40. 40. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … 40 Remerciements > Grands changements et nouvelles tendances Jon Husband > Design et innovation : Enjeux pour l’organisation connectée Prof. Caroline Gagnon > Le cas Google : Aménagements et bénéfices Claire Domenget > L’ubérisation du travail et de l’immobilier Louise Guay > Conférence atelier : méthodologie pour entreprendre un projet d’organisation connectée Luc Lespérance et Paul Pinard
  41. 41. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … 41 Étude de cas et Livre blanc
  42. 42. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, … 42 #conferenceatelya © Conseils Atelya, 2015 – Conférence Organisation Connectée
  43. 43. © Conseils Atelya, 2015 – OrganisationClient Auteurs : Auteur1, Auteur2, …

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