1. Unity Fitness
Six Month Status Report
Cody McIntyre
Contents
Introduction..................................................................................................................................................................2
Fitness Classes.............................................................................................................................................................2
Revenue Increase.......................................................................................................................................................3
Special Events..............................................................................................................................................................3
Summary........................................................................................................................................................................4
2. Introduction
This report describes operations of Unity Fitness from January to June, 2016, in terms of
three factors: Fitness Classes, Revenue Increase, and Special Events.
Fitness Classes
Unity Fitness offers fifteen fitness classes each week and employs ten instructors. The
table below lists the classes and times.
Class ID Class Name Class Day Class Time Category Instructor Cost
1 BeginnerYoga Monday 8:00:00 AM Yoga Adams $15.00
2 Monday Nia Monday 9:30:00 AM Nia Tayce $15.00
3 Monday Aerobics Monday 12:00:00 PM Aerobics Jones $15.00
4 BeginnerPilates Monday 4:00:00 PM Pilates Watson $15.00
5 AdvancedYoga Monday 7:00:00 PM Yoga Lee $15.00
6 TuesdayNia Tuesday 9:30:00 AM Nia Tayce $15.00
7 Yoga II Tuesday 12:00:00 PM Yoga Jonson $15.00
8 Hatha Yoga Tuesday 8:00:00 PM Yoga Gardner $15.00
9 WednesdayNia Wednesday 9:30:00 AM Nia Bishop $15.00
10 ClassicNia Wednesday 7:00:00 PM Nia Qwan $15.00
11 NewYoga Thursday 8:00:00 AM Yoga Bertolo $15.00
12 AdvancedPilates Thursday 10:00:00 AM Pilates Watson $15.00
13 Lunchtime Nia Thursday 1:00:00 PM Nia Jones $15.00
14 FridayAerobics Friday 4:00:00 PM Aerobics Gardner $15.00
15 AdvancedYogaII Friday 6:00:00 PM Yoga Bishop $15.00
Class capacity is 15 students. Several classes have very good registration. The registration
numbers in other classes, however, is very poor. These classes will likely be cancelledor
replaced in the fall of 2016.
3. The revenue generated each week from the classes is shown below in terms of category.
Note that Nia classes generate the most revenue, with Yoga classes second.
Revenue Increase
At present, members of Unity Fitness pay $15.00 for each class, regardless of the class
category or time. In the fall of 2016, the class price will increase to $18.00.
Special Events
Beryl Jones, one of our Yoga instructors, facilitatedtwo workshops on good nutrition.
Shown below are two slides from the presentation that Beryl delivered at the workshop.
$135.00
$585.00
$45.00
$375.00
ClassRevenue by Category
Aerobics
Nia
Pilates
Yoga
4. Summary
Unity Fitness is not yet attracting sufficient members to be viable over the long term.
Shown below are the current membership numbers categorized by age group. In the
summer of 2016, Unity Fitness management will develop a marketing strategy to attract
more members in the 20 to 30 age group.
Age Group Members
20 to 30 8
31 to 50 13
51-64 19
65+ 5