Media relations in PR is all about building relationships with members of the press. It typically refers to the mutually beneficial relationship between journalists and public relations professionals. In this presentation, you'll learn the following: - What is Media Relations? - Building media relationships - What makes a great story - 7 tips when pitching to the media - Plaqad PresOfis At a glance: Building media relationship 1. Do your research 2. Introduce yourself politely 3. Study their news reports 4. Know their interests, likes, passion, etc. 5. Celebrate them on their special days – birthdays, anniversaries, promotions, etc. 6. Be kind and generous – gifts, cakes, lunch boxes, etc. 7. Follow them on social media 8. Be proactive and willing to offer help

1. Media
Relations
Pitching to the Media
Clifford Egbomeade
[March 30, 2023]

2. CONTENT
● What is Media Relations?
● Building media relationships
● What makes a great story
● 7 tips when pitching to the
media
● Plaqad PresOfis
● Thank You

3. What is Media Relations?
Media relations in PR is all about building relationships with members of the press.
It typically refers to the mutually beneficial relationship between journalists and
public relations professionals.
3.39
minutes

4. Building media relationships
3.39
minutes
1. Do your research
2. Introduce yourself politely
3. Study their news reports
4. Know their interests, likes, passion, etc.
5. Celebrate them on their special days –
birthdays, anniversaries, promotions, etc.
6. Be kind and generous – gifts, cakes,
lunch boxes, etc.
7. Follow them social media
8. Be proactive and willing to offer help

5. What makes a great story
59.2%
3.39
minutes
Magnitude
How BIG is this story?
Relevance
How relevant is this story to our readers?
Power elite
Does the story involve royalty, politicians, etc.?
Celebrity
Is this a well-known face?
1
2
3
4
Bad news
How will this affect people?
5
Good news
Is there a hero?
6
Follow-ups
What’s happened in between?
7

6. 7 tips when pitching to the media
Inform the journalists ahead of time
Have a great story/release ready,
free of errors and eye-catching
headlines
Include great photos and captions
in your story
Write in the style and language of
the platform you’re pitching to
Pitch your story…Make sure to
include stats where possible
Get a colleague to speak with a
journalist if s/he has a personal
relationship with the journalist.
Follow up with journalists. Thank
journalists for publishing your story

7. Plaqad PresOfis

8. THANK
YOU