7. We have millions of page views
Our plugin/theme has been downloaded 700,000 times
We’ve reached 100,000 likes
10,000 users subscribed to our mailing list
13. • Happy 1st visit
• Signed up
• Subscribed to newsletter
14. • 3+ visits in the first weeks
• Signed up user that returns
• Subscriber that frequently opens e-mails
15. 1 2 3 4 5 6 7 8 9
100% 78% 74% 72% 69% 68% 65% 63% 61%
% Active in months after signup
16. What would be the impact on the retention
rate if we introduce a new feature:
?
17. 1 2 3 4 5 6 7 8 9
JAN 100% 78% 74% 72% 69% 68% 65% 63% 61%
FEB 100% 85% 81% 77% 75% 74% 71% 67%
MAR 100% 87% 82% 79% 78% 75% 73%
APR 100% 90% 85% 81% 77% 75%
MAY 100% 92% 87% 85% 80%
JUN 100% 94% 85% 83%
JUL 100% 95% 84%
AUG 100% 93%
% Active in months after signup
↓Signups
78% of the users that signed up
in March were still active in their
5th month (July)
Cohort Analysis
18. What would be the impact on the retention
rate if we introduce a new feature:
?
none
19. • Purchased your product
• Paid for your premium service
• Clicked on Ads