Personal Information
Organization / Workplace
Taiwan Taiwan
Occupation
Product Experience Planner
Industry
Electronics / Computer Hardware
Website
http://www.behance.net/cyeh
About
Create & define innovative HTC product and develop product experience & value proposition
Develop product strategy and leverage partnership with third party for co-branding product
Incorporate latest technology, market trend and end user value to create compelling product proposals and pitch to senior managers
Define HW spec, identify unique selling points, key experiences and compelling stories of the product
Co-work with with Design, Marketing and Engineering team to realize the defined product
Tags
brand strategy
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