How RENTRAK Gives You More BANG MASTER SLIDES 5-6-14

Your Omaha RENTRAK Advantage:
No more Investing based on Guessing!
Omaha NIELSEN:
• Surveys 400 HH’s 4 months per year.
• Nielsen in 1 of 1,600 Omaha HH’s.
• Viewers fill out a diary for one week
listing what they think they watched.
• Advertisers forced to “guess” what
programs, specials, sports were
watched 8 months of each year.
• Sample weighted by County/Group.
• Additional Qualitative research either
costs extra or is not available.
• The Nielsen Omaha Diary process lost
its MRC Accreditation in 2010.
Omaha RENTRAK:
• Measures 22,000 HH’s daily.
• Rentrak in 1 of 19 Omaha HH’s.
• Records what programs/stations
were actually watched in the HH.
• Advertisers now know what
programs were watched all year long.
• Sample weighted by Zip-Code level.
• Additional Qualitative research
measuring education, income, true
purchase data available at no charge.
• Rentrak to receive nationwide MRC
Accreditation this year.

How RENTRAK Gives You More…
M-F 10-10:30pm LATE NEWS: Households
NIELSEN HH :30 RENTRAK HH :30 NSI V RENTRAK
STATION M-F HH RTG CPP RATE HH RTG CPP RATE DIFFERENCE
KMTV 10PM 4.2 $60 $252 4.1 $60 $246 -$6
KETV 10PM 14.3 $60 $858 9.8 $60 $588 -$270
WOWT 10PM 10.5 $60 $630 8.9 $60 $534 -$96
TOTALS: 29.0 $60 $1,740 22.8 $60 $1,368 -$372
If you used RENTRAK, you could reinvest $372!
Feb 14, NSI v Rentrak HH comparison.
BANG FOR YOUR BUCK on Omaha TV!

M-F 6-7am MORNING NEWS: Adults 25-54
NIELSEN A25-54 :30 RENTRAK A25-54 :30 NSI V RENTRAK
STATION M-F A25-54 RTG CPP RATE A25-54 RTG CPP RATE DIFFERENCE
KMTV 6-7AM 0.8 $80 $64 1.7 $80 $136 +$72
KETV 6-7AM 4.3 $80 $344 3.4 $80 $272 -$72
WOWT 6-7AM 2.8 $80 $224 2.5 $80 $200 -$24
TOTALS: 7.9 $80 $632 7.6 $80 $608 -$24
Feb 14, May 13 NSI v Rentrak HH Adj %.

M-F 6-6:30pm EARLY NEWS: Adults 25-54
KMTV 6-6:30P 0.9 $90 $81 1.1 $90 $99 +$18
KETV 6-6:30P 4.6 $90 $414 3.6 $90 $324 -$90
WOWT 6-6:30P 3.0 $90 $270 2.5 $90 $225 -$45
TOTALS: 8.5 $90 $765 7.2 $90 $648 -$117

M-F 10-10:30pm LATE NEWS: Adults 25-54
KMTV 10PM 2.4 $110 $264 2.3 $110 $253 -$11
KETV 10PM 9.9 $110 $1,089 6.8 $110 $748 -$341
WOWT 10PM 5.9 $110 $649 5.0 $110 $550 -$99
TOTALS: 18.2 $110 $2,002 14.1 $110 $1,551 -$451

If you bought one :30 in each News on each Station…
NIELSEN 3x :30’s RENTRAK 3x :30’s NSI V RENTRAK
STATION M-F A25-54 RTG COST A25-54 RTG COST DIFFERENCE
KMTV 3x 4.1 $409 5.1 $488 +$79
KETV 3x 18.8 $1,847 13.8 $1,344 -$503
WOWT 3x 11.7 $1,143 10.0 $975 -$168
TOTALS: 34.6 $3,399 28.9 $2,807 -$592

Rentrak Gives Omaha Advertisers
More BANG for Their BUCK!
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
KMTV-3 KETV-7 WOWT-6
M-F 6-7am MORNING NEWS: Adults 25-54
M-F 6-7AM A25-54
NIELSEN
M-F 6-7AM A25-54
RENTRAK

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
M-F 6-6:30pm EARLY NEWS: Adults 25-54
M-F 6-6:30pm A25-54 NIELSEN
M-F 6-6:30pm A25-54 RENTRAK

0
1
2
3
4
5
6
7
8
9
10
M-F 10-10:30pm LATE NEWS: Adults 25-54
M-F 10-10:30pm A25-54 NIELSEN
M-F 10-10:30pm A25-54 RENTRAK

0
2
4
6
8
10
12
14
16
18
20
KMTV KETV WOWT
1x :30 in Each Station’s AM, PM, 10P NEWS: A25-54
3 SPOTS EACH STATION NIELSEN
3 SPOTS EACH STATION RENTRAK

More BANG For Their Buck!
0
2
4
6
8
10
12
14
16
M-F 10-10:30pm LATE NEWS: HOUSEHOLDS
FEB-14 HOUSEHOLDS NIELSEN
FEB-14 HOUSEHOLDS RENTRAK

Omaha’s RENTRAK 15% Advantage:
More Accurate, More Effective, More Efficient:
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
KMTV-3 KETV-7 WOWT-6 TOTALS
1x :30 in Each Newscast on Each TV Station: Adults 25-54 EST
3 SPOTS EACH STATION NIELSEN
3 SPOTS EACH STATION RENTRAK

How RENTRAK Gives You More BANG MASTER SLIDES 5-6-14

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